Marketing is a team sport – one person cannot do it all. A great marketing team has the following players:
Strategist – They can set the roadmap based on the company goals, the market conditions, and what matters to the ideal customer. They also understand how to measure and analyze what matters.
Technologist – This person understands web technologies, search engines, social media tools, and how to apply the technologies to the business.
Content Writers/Wranglers/Graphics – Creating content consistently is hard. Creating meaningful, valuable content is very hard. Marketing is educating people as to why they should buy from you. Your content staff is the link between the company and the prospect.
Execution Staff – Plans are great, but something has to get done. Your marketing execution staff is the engine that runs your programs and makes things happen.
At Leading Results, we have these roles covered by full-time employees that know how to work together and have been doing so for a while. You can build your team around these roles, or, for faster results, use ours (generally at one-third to one-half the cost of building your own.)
Ready to improve your business? Contact us now.
"People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan."