In 2007, Google received 438 billion searches – all year. In 2017, Google received 100 billion searches – every month. If you look at your search history, you’ll probably find searches like “sushi near me” or “closest post office.” Google My Business (GMB) is arguably the most relevant and effective digital touchpoint to elevate a lead’s first impressions of your company, improve your local SEO, and gather more reviews. You can read more about GMB basics in my earlier blog, 6 Things You Should Know About Google My Business. But now I’m going to focus on making GMB work for companies who aren’t local businesses with brick-and-mortar locations.
I’m not a not a storefront business, so why should I care about local search?
By entering your business NAP information (name, address, and phone number) and adding a place for customers to leave reviews, you’ll dramatically increase the level of credibility your business has online. With a complete GMB profile, customers see a listing full of information and reviews and can contact you right on the search page.
GMB is also important for mobile users. Mobile search is prevalent, even among business-to-business (B2B) customers. Even a B2B company that sells complex software solutions to other companies is still dealing with people. Chances are, that person is on their mobile device reading emails, checking Facebook, and searching Google for ways to achieve their personal and business goals. Seventy-five percent of consumers start their customer journey on a mobile device (RevLocal), and they’re looking for instant gratification. Adding your listing on GMB makes it easier than ever to show up in the palm of their hand.
Let’s Get Technical
It’s important to play by the rules – Google has a lot of power, and you can harness it if you do it right. GMB is available around the world. (You can see the full list here.) But can anyone set up a Google My Business listing? No. GMB is designed for businesses that make in-person contact with their customers in some way. GMB is (not yet) for businesses strictly online that don’t make any in-person contact with customers; businesses under construction or not yet open to the public; rental or for-sale properties; or ongoing services such as classes or meetings at a location you don’t own.
Optimize and Be Found
GMB is a free service, so there’s no point in not taking advantage of it. If you have questions or want to learn more about optimizing your Google My Business page, leave a comment below or send me an email at firstname.lastname@example.org. Also, check out our Reputation Management and Local Listing Package to learn how Leading Results can optimize your local online reputation.