Blog Ramblings

Five Ways to Use Testimonials to Generate Leads

Posted by Dan Kraus | October 2, 2013


Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads.

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Topics: Lead Generation, Public Relations - PR, Testimonials, video, Customer Service, Linked-In, Marketing, Social media, Sales

Seven tips I’ve learned for gathering video testimonials

Posted by leadingresults | June 11, 2013


Here are seven tips I picked up, mostly through trial and error, as well as talking to photographers and videographers.

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Topics: Referral marketing, Testimonials, video

7 Tips for Better Web Video

Posted by Dan Kraus | August 2, 2012


Video on your website is a great way to boost your site traffic, help your search rankings and engage your visitors with something other than text or still pictures. But shooting and editing video takes time and some expertise (editing can take a lot of time) and we get asked a lot about how good the quality of the video should be.

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Topics: video, Social media