Blog Ramblings

What's the Difference Between a Keyword and a Key Phrase?

Posted by leadingresults | November 11, 2013


At Leading Results, we will get asked why we nearly always use the term Key Phrase instead of Keyword.

At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.

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Topics: Search Marketing, Key Phrases, key words, Randy Aimone, The New SEO

We Can’t Accept Money From Someone Who Isn’t a Customer

Posted by Dan Kraus | September 27, 2013


Think about that title for a second. Someone actually uttered (well, wrote in an email) that phrase.

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Topics: strategy, Packaging, The New SEO, Marketing

The Tagging Pyramid

Posted by leadingresults | September 22, 2013


A question I often get asked is how much, and with what should I be tagging my blog posts and website pages?

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Topics: Search Marketing, Randy Aimone, The New SEO, Inbound Marketing