Blog Ramblings

Why Are Testimonials so Effective?

Posted by Laura Lorenz | January 1, 2014


Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they tell the story of a positive experience with your products and business.
  • Testimonials aren't "salesy." Because testimonials aren't written in your "voice," they stand out as truthful and impartial accounts of how well your product works or how great your service is.
  • Testimonials overcome skepticism. A good testimonial has the power to convince even the most skeptical prospect that your product or service really made a difference in your customer's life--and youcan help them, too.

Here’s an example of a great testimonial (sorry, have to toot my own horn).

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Topics: good testimonials, Testimonials, Marketing

What is the total experience you are waiting for?

Posted by Dan Kraus | November 26, 2013


It's a service economy. Or, it’s an experience economy. You’ve heard one of those before, right?  Actually, if you own or run a professional practice (MD, Attorney, eye care, CPA, Physical Therapy, etc.), it’s both.  You are providing a service and it is the result of the service and the experience around the service that counts.

Let me tell you about my recent dental experience.  Wait you are saying – no one likes to hear about the dentist. It is never a good story.  Well this one is, and it is illustrative of what I said above.

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Topics: Testimonials, Customer Service, Marketing

Why Getting Testimonials May Be Difficult

Posted by Dan Kraus | October 15, 2013


All consumers, business or personal, go through the process of getting to know, like, and trust your organization or team before they will try your products/services and buy from you. Testimonials and case studies from your current clients are a key component in building trust. If you are having a difficult time getting testimonials, it may be time to do a little digging to see what is really going on with your organization.

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Topics: Lead Generation, Referral marketing, Testimonials

Five Ways to Use Testimonials to Generate Leads

Posted by Dan Kraus | October 2, 2013


Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads.

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Topics: Lead Generation, Public Relations - PR, Testimonials, video, Customer Service, Linked-In, Marketing, Social media, Sales

Are you in good company?

Posted by Dan Kraus | August 12, 2013


We’ve written a lot lately about testimonials – how to get good ones, what makes up a good testimonial, why they are important – and sometimes, the most powerful testimonial is a picture of all the people you do business with.

You see, as an individual, I don't want to be the only one doing business with you.  I want to be one of hundreds of satisfied customers.  So how can you help me understand that?

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Topics: Testimonials

Seven tips I’ve learned for gathering video testimonials

Posted by leadingresults | June 11, 2013


Here are seven tips I picked up, mostly through trial and error, as well as talking to photographers and videographers.

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Topics: Referral marketing, Testimonials, video

Testimonial Examples

Posted by Laura Lorenz | June 7, 2013


We are often asked “what makes a good testimonial”?  So, this post will endeavor to help you with just that. (you can also download our testimonial worksheet to guide you read through this)

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Topics: Referral marketing, Testimonials, strategy, Customer Service