Blog Ramblings

I need a website

Posted by Dan Kraus | August 16, 2013

  
  
  

So, if you are saying you need a website, I am going to assume you are right. It might be for your business or for your cause. Or maybe its because you have a website, but it isn’t working for you; that is, not accomplishing the goal you have for it to increase your business.

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Topics: Lead Generation, strategy, target market, Marketing



Why should I have keyword research done for me?

Posted by leadingresults | May 29, 2013

  
  
  

A new client that we started doing keyword/keyphrase research for presented the following screen capture from their Hubspot account.

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Topics: Search Marketing, strategy, target market



BANT in Marketing Speak

Posted by Dan Kraus | April 10, 2013

  
  
  

 

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Topics: Lead Generation, strategy, target market, Marketing, Sales



Three high costs of not discussing pricing online

Posted by leadingresults | March 29, 2013

  
  
  

One of the most expensive questions that companies don’t answer is one of pricing.  I often hear the following quotes:

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Topics: strategy, target market, Packaging, Marketing, Sales



Blueprint your difference

Posted by Dan Kraus | February 15, 2013

  
  
  

In our last post on differentiation, Michelle made the simple, elegant and poignantly clear statement, that to have differentiation, you have to be different.  Now you may read this and say “duh”, but to get there, for most businesses, is truly hard.  In fact, one of the hardest things you will ever do.

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Topics: content marketing, Channels & Distribution, target market, Sales



Why differentiation is crucial in having a successful business

Posted by leadingresults | February 3, 2013

  
  
  

Differentiation

Differentiation is how you are different than your competition. It sounds simple but the question is what do you do differently than they do? This is literally one of the toughest questions that must be answered for any marketing strategy and tactic to succeed.

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Topics: Lead Generation, strategy, target market



Great Local Advertising

Posted by Dan Kraus | January 29, 2013

  
  
  

One of my pet peeves in local advertising is that these ads – radio, TV,  Cable or Newspaper – are usually not very good. The company that is advertising has spent their entire budget on buying the media, and did not leave any money to actually figure out a good advertising strategy to use the media with.

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Topics: advertising, target market, Customer Service



Great Local Advertising

Posted by Dan Kraus | January 29, 2013

  
  
  

One of my pet peeves in local advertising is that these ads – radio, TV,  Cable or Newspaper – are usually not very good. The company that is advertising has spent their entire budget on buying the media, and did not leave any money to actually figure out a good advertising strategy to use the media with.

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Topics: advertising, target market, Customer Service



If Your SEO is so good, why am I getting SPAM emails?

Posted by Dan Kraus | May 8, 2012

  
  
  

I got the following email below the other day, and after thinking about it for a minute, all I could do was think about it and then laugh.  If you are an SEO company and make your living helping others get found, why are you sending me unsolicited emails for your service?

Don't you get that SEO is about helping people who are looking for your products or services find you.  And if you are an SEO expert, shouldn't I be finding you when I search - you really should not have to solicit me with a cold email.  So the quick lesson here - make sure the way you are marketing your business fits in with both the image you want to portray AND with the way your potential customers would encounter you.

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Topics: Search Marketing, target market



Target Market, Kids and Restrooms

Posted by Dan Kraus | March 28, 2012

  
  
  

I know, kind of a strange title for a blog post, but this has been bugging me for as many years as I have had kids that are potty trained. (Disclosure – I have sons age 12 & 13 and a daughter who is 4).

Here is my question and the prompt for this post: Why the heck can’t a business that focuses on kids have restrooms that are kid friendly? For most parents it is an annoyance that their children simply outgrow. For me as a marketer, this is simply a detail that is consistently missed when a business looks at its target customer and what they need to be comfortable.

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Topics: target market, Marketing