I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.Read More
Topics: Social media
Are you a medical provider who can’t decide if social media is right for you and your practice? This blog offers some information about the most popular social media sites – LinkedIn, Facebook, Twitter, and Instagram – so you can make an informed decision about which are best for you.Read More
Topics: Social media
Millennials – Those folks born in the 1980’s came of age connected with the internet and social media. Theyare in their 30’s now and hold positions of real responsibility. They are the most educated generation ever and they feed on organic trust. The kind you can’t build with advertising. They crowd-source information – reviews, feedback, ideas – and if your product or service is up to par, or they can’t find good things written about by peers, you pretty much don’t exist.Read More
I was driving on the I-85 highway in Charlotte, NC when I noticed my car began to slow down. With speeds that are typically above average, I-85 is the worst place for this to happen. Car after car zoomed pass me. In the meantime, my car continued to slow, 60, 50, 40 … I quickly realized that I was in trouble and needed to pull over. At the next available exit I did and the car suddenly shut down in the middle of the right turning lane
Petrified, I immediately called my insurance company who promptly sent a tow truck. What followed was perhaps one of the worst customer service experiences I will ever have.Read More
I had the opportunity to do three presentations at the eXtremeCRM conference two weeks ago in Las Vegas and I wanted to give a shout out to the folks from The Portal Connector for Dynamics CRM for the way they leveraged social media for B2B marketing during the conference. (They took the same approach at the Microsoft WPC)Read More
Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads.Read More
“I have over 6,000 linked-in connections!”
I met a small business owner this week who made the previous boast. And yet later in the same conversation he lamented how it seems that for all the hard work he's done in developing his LinkedIn network, it really isn't helping him develop any real connections or sales opportunities.
And this is where today’s discussion of social networks will start.
We, as humans, can really only maintain up to about 250 active social connections at one time- and even fewer (less than 15) as our “immediate tribe or family”. As soon as you are over that number, you have what are termed “Facebook friends” Not people on the proverbial Christmas card list, but people who you know of, and know of you. We do not however think of our Facebook friends regularly or first when we look to make referrals and introductions- they simply aren’t and can’t be top of mind.
This is also, by the way, why weekly referral groups like BNI can be much more effective than monthly chamber of commerce type events.
So our business owner with 6,000 Linked in connections, it seems to me, may not have any real connections at all. What they do have is an advertising platform to attempt to reach and connect with people who have connected with him… likely to do the exact same thing! (connect without connecting!)
This is a perfect example of a very broad network- lots of very weak connections.
How should they use that social media platform?
1) As a content based advertising platform following the 10:4:1 rule of thumb:
If you generate a ton of content, you can start to exchange the 10/4 numbers. I’d start to define a ‘ton’ of content when you are producing at least 30 pieces of content a month.
2) As an introduction engine: I’m looking for a _________ to connect with ___________.
Being at the center of a pleasant introduction can significantly ‘deepen’ the connection with both of the people. We, of course, like people that help us, and that we help. If said business owner started listening for referral/introduction opportunities, they can have a much better shot of quickly deepening those connections.
So what are you doing with the social connections you have built? Or have you been holding off building the connections because you didn't know what to do? We're happy to help you figure out how to use social channels in your business development mix. Give us a ring or drop us an email.Read More
I am often telling my clients – entrepreneurs who take risks everyday – to step out of their comfort zone. Marketing in today’s world requires re-learning some of what you think you know and the way you do it.
So, this past week, I took my own advice. I spoke at the Ignite4 conference in Raleigh, NC. Now, I speak all the time – webinars, classes, seminars. I have spoken to groups of 5 to 500. So why would this be out of my comfort zone?Read More