What's the Difference Between a Keyword and a Key Phrase?
At Leading Results, we will get asked why we nearly always use the term Key Phrase instead of Keyword.
At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.
Read MoreTopics: Search Marketing, Key Phrases, key words, Randy Aimone, The New SEO
The Tagging Pyramid
A question I often get asked is how much, and with what should I be tagging my blog posts and website pages?
Read MoreTopics: Search Marketing, Randy Aimone, The New SEO, Inbound Marketing
How to Get Found In the Sea of Content
Search Engine Optimization (SEO) is a hot topic. How do you get found amid a sea of other websites out there? There are three main ways that you can get found online. The easiest way (please be clear, I did not say best!) is to buy Pay-per-click advertising. The second easiest way (again, not best!) is to hire a firm that specializes in SEO and hope they can get you listed where you want, without getting you blacklisted. The third way is go do good old fashioned content publishing. Let's take a quick look at all three methods.
Read MoreTopics: Lead Generation, Search Marketing, B-to-B Marketing, content marketing, Inbound Marketing, Marketing
Search Engine Optimization core differences between 2008 and today
A core change of search engine optimization techniques between today and just a few years ago are the referred to "Panda" and "Penguin"- Apparently because no understanding of Google is complete without a trip to the zoo?
Read MoreTopics: Search Marketing, content marketing
Why should I have keyword research done for me?
A new client that we started doing keyword/keyphrase research for presented the following screen capture from their Hubspot account.
Read MoreTopics: Search Marketing, strategy, target market
Attracting new business means leaving the "in" crowd
Most businesses are like teenagers. They say they want to be different. They say that they want to be able to express themselves and want to stand out in from the crowd. If you have teenagers or have interacted with teenagers, most do the exact opposite. They dress alike, the follow the crowd when it comes to music and places to hang out. If you have ever dropped off or picked up a teenager at high
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Topics: Lead Generation, Search Marketing, Marketing
Why SEO is Dying, and How to Win Anyway
In nearly every major logarithm change that Google puts out-generally about one per year, Google makes changes that drive Search Engine Optimization companies crazy.
Read MoreTopics: Search Marketing
Content Based Search Engine Optimization
Search Engine Optimization used to be, at one point, about selecting words that someone might logically type in to search for your business and generating 1 bazillion links to said page from anywhere and everywhere.
Read MoreTopics: Search Marketing
If Your SEO is so good, why am I getting SPAM emails?
I got the following email below the other day, and after thinking about it for a minute, all I could do was think about it and then laugh. If you are an SEO company and make your living helping others get found, why are you sending me unsolicited emails for your service?
Don't you get that SEO is about helping people who are looking for your products or services find you. And if you are an SEO expert, shouldn't I be finding you when I search - you really should not have to solicit me with a cold email. So the quick lesson here - make sure the way you are marketing your business fits in with both the image you want to portray AND with the way your potential customers would encounter you.
Read MoreTopics: Search Marketing, target market
If I ran your marketing
The following is a letter that I composed recently for a client. All the names have been changed, but the points and processes are valid for most small businesses; especially those that sell services that require a lengthy sales cycle. If this resonates with you, take a few minutes to drop us a line or complete the brand audit questionnaire and lets spend some time talking about Leading Results can help you execute this.
Dear Client
Read MoreTopics: Search Marketing, Referral marketing, Customer Service, Marketing, Social media, Sales
