Blog Ramblings

Activity Does Not Equal Productivity

Posted by Darling Jimenez | December 9, 2015

  
  
  

How are you? Busy!!!

This is typically how conversations with our new clients begin. They talk about the number of tasks they need to accomplish and how their time is so limited that it’s impossible for them to accomplish those tasks.

Upon examination of the tasks, however, it soon becomes clear that some tasks are done repeatedly without a measurable result and without any real strategy behind them. Individuals are often caught up in a whirlwind of activity and a “cycle of busy” that don't seem to lead to any LEADS. So how do you break the cycle?

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Topics: improvemarketing, productivity