Blog Ramblings

Merchandising For Better Sales

Posted by Dan Kraus | October 23, 2013


I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. If you have a child and have ever experienced their traveling book fair, you know exactly what I mean.

I want my child to read, and I want her to love books – especially the kind made from paper.  So of course I want to buy her a couple of books to encourage this and support the school. What I didn't want was the tears that come with the “books with enclosed toys” which I decline to purchase.

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Topics: Channels & Distribution, Packaging, Marketing, Tactics

We Can’t Accept Money From Someone Who Isn’t a Customer

Posted by Dan Kraus | September 27, 2013


Think about that title for a second. Someone actually uttered (well, wrote in an email) that phrase.

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Topics: strategy, Packaging, The New SEO, Marketing

Pandering to Your Audience for Viral Discussions and Testimonials

Posted by leadingresults | September 8, 2013


Sometimes, we all like to be catered to - targeted very specifically.  When I was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards.

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Topics: advertising, Referral marketing, content marketing, Packaging, Marketing

Marketing Hits and Misses

Posted by Dan Kraus | May 1, 2013


Its time for another hit or miss post.  We are all subjected to so many marketing messages everyday – once in while its worth stopping to look at a few in detail.

Tretorn Shoebag – Reinforcing values and differentiation

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Topics: Offers, strategy, Packaging

Three high costs of not discussing pricing online

Posted by leadingresults | March 29, 2013


One of the most expensive questions that companies don’t answer is one of pricing.  I often hear the following quotes:

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Topics: strategy, target market, Packaging, Marketing, Sales

Why is the Hound Dog Howling?

Posted by Dan Kraus | March 23, 2013


A salesman is walking down the street the street and he hears an old hound-dog howl.  He looks around and a ways down the road, he see an old hound laying on a porch, his owner near-by in a rocking chair.  The sales man walks a little further, getting closer to the house, and the dog howls again.  This time the sales man is close enough to give a short wave. The salesman keeps walking and sure enough, a few minutes later, dog howls again. At this point, the saleman is close enough to the porch to talk with the dog's owner.

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Topics: strategy, Packaging, Sales

Packaging as a Way of Differentiating

Posted by Laura Lorenz | March 16, 2013


There are lots of ways to differentiate your company :

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Topics: Offers, strategy, Packaging