I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. If you have a child and have ever experienced their traveling book fair, you know exactly what I mean.
I want my child to read, and I want her to love books – especially the kind made from paper. So of course I want to buy her a couple of books to encourage this and support the school. What I didn't want was the tears that come with the “books with enclosed toys” which I decline to purchase.Read More
Think about that title for a second. Someone actually uttered (well, wrote in an email) that phrase.Read More
Sometimes, we all like to be catered to - targeted very specifically. When I was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards.Read More
Its time for another hit or miss post. We are all subjected to so many marketing messages everyday – once in while its worth stopping to look at a few in detail.
Tretorn Shoebag – Reinforcing values and differentiationRead More
One of the most expensive questions that companies don’t answer is one of pricing. I often hear the following quotes:Read More
A salesman is walking down the street the street and he hears an old hound-dog howl. He looks around and a ways down the road, he see an old hound laying on a porch, his owner near-by in a rocking chair. The sales man walks a little further, getting closer to the house, and the dog howls again. This time the sales man is close enough to give a short wave. The salesman keeps walking and sure enough, a few minutes later, dog howls again. At this point, the saleman is close enough to the porch to talk with the dog's owner.Read More