Blog Ramblings

5 Reasons Hiring an Agency Should be Your Marketing Strategy

Posted by Claire Motz | September 13, 2017

  
  
  

Smart business owners realize that outsourcing functions that aren’t core to the value they offer their customers is the key to growth. In fact, most small business owners agree that marketing isn't something they’re good at – and they don’t intend to learn.

That’s why it’s time to hire a marketing agency: you can outsource nearly every business function to a firm that will provide the service at a lower cost and higher quality than you could yourself.

Read More

Topics: outsourced marketing staff



Why Outsourcing Your Marketing Grows Your Business

Posted by Kimberly Hughes | August 31, 2017

  
  
  

If you know me professionally, you know how ironic it is that I’m writing about this topic, because delegating has always been EXTREMELY difficult for me. As a business owner, manager, or executive, you’re probably experiencing the same struggle I experience with outsourcing or delegating work – and because you’re reading this blog, you’re toying with the idea of outsourcing your marketing.

Read More

Topics: outsourced marketing staff



The second critical role on your marketing team

Posted by Laura Lorenz | August 20, 2014

  
  
  

In my last blog, I began discussing the change in marketing that has occurred over the last fifty or so years. Strategy was the focus of that post.

In this post, we’ll discuss the difference between copy-writers of old and great content writers of today.

When I think about copy-writers, I think of Peggy from Mad Men. Her job was to create promotional materials for the purpose of selling to a specific demographic. It needed to be able to persuade the reader to buy whatever the copy is selling. They used focus groups to see if the copy they wrote would move people to action.

Great content writers today write educational content that helps a potential client figure out how to solve a problem they are having. They need to be able to gently guide them through their buyer’s journey, helping the reader or viewer arrive at the conclusion that their product or service is the only one that will solve the problem.

Read More

Topics: content marketing, outsourced marketing staff