Blog Ramblings

Marketing is a Game of Focus

Posted by Darling Jimenez | September 23, 2015


If you managed to drag yourself to the movie theater recently you might have run into the poster below.

Focus. This movie follows an experienced con artist (Will Smith) through several cons, which are interrupted by a beautiful blonde who becomes his intern. One of the main concepts in the movie is that conning will fail if you do not have a clear focus and while marketing and conning are not the same thing (though this is slightly debatable), marketing is indeed a game of focus, and not recognizing it as such can lead to a lot of trouble. 

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Topics: Marketing, narrowing focus