Blog Ramblings

Doubling the Recipe Doesn’t Always Work: The Danger of Automated Marketing

Posted by Kimberly Hughes | December 15, 2016

  
  
  

It’s a blessing – and a curse. Automated marketing is the use of a marketing platform to automate repetitive tasks, like social media publishing. It’s made marketers’ jobs easier for some time, especially with the growth of platforms like HubSpot and Marketo. Found something that works? Clone the content, reschedule, and voilà – your workload is a mere fraction of what it was.

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Topics: Marketing Automation



5 Tips For Surviving Day 2 of Inbound 2014

Posted by Darling Jimenez | September 17, 2014

  
  
  

So day one of Inbound 2014 is  over (perhaps not for you brewmasters). By now a few things have happened, you have met some very cool people, you have been excited by the new possibilities of the CRM and you have had way too much coffee, and still  feel exhausted and not sure how you will make it to and through inbound's wednesday sessions in one piece. Here are 5 tips to help you make it through tomorrow in one piece:

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Topics: Marketing Automation, inbound2014, survivinginbound



Sales Automation vs Marketing Automation

Posted by Dan Kraus | August 14, 2014

  
  
  

I was recently talking with prospective client about automation for the business development process, specifically marketing automation, and she asked to explain the difference between sales automation and marketing automation.

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Topics: CRM, CRM Systems and Sales, CRM and Marketing, Marketing Automation