Blog Ramblings

Market Like Thor

Posted by Matt Starnes | November 14, 2017

  
  
  

Thor: Ragnarok is a considerable risk-taking departure in style from the first Thor movie, which was essentially a Shakespearean play meets superheroes. The second film in the franchise, Thor: The Dark World, was aptly named – a dark story where Thor even loses his love interest. Ragnarok is sort of the Norse version of Armageddon, so it could have easily continued the dark view and tone … but instead, Thor: Ragnarok (the third installment in the Thor universe and 17th film in the Marvel Cinematic Universe, by the way) goes the route of heavy comedy blended with action. The combination is pulling in huge profits and fantastic reviews as a result.

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Topics: Marketing



What's the Purpose of Marketing?

Posted by Laura Lorenz | July 18, 2017

  
  
  

Is the purpose of marketing to create leads?

No – it’s to create relationships.

I know you’re wondering what I mean, so allow me to explain: when you build the relationship, the business will come naturally.

Here are some ideas for building relationships through your marketing:

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Topics: Marketing



What Are Prospective Customers Really Saying?

Posted by Dan Kraus | December 27, 2016

  
  
  

Editor's Note: This post was originally published in April 2009 and has been updated for freshness, accuracy, and comprehensiveness.

Do you sell business-related products or services through a channel? And by “channel,” I mean another party between you and the end customer/consumer/user. Channels could include retailers or dealers or be multi-level with distributors involved.

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Topics: Channels & Distribution, Marketing



The Technical Role in Marketing

Posted by Laura Lorenz | August 29, 2016

  
  
  

I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last year – and never completed it. I had been binge watching Mad Men and decided to look at how marketing has changed over the years. 

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Topics: Marketing



How to Get the Best Results from Your Marketing Agency

Posted by Kimberly Hughes | June 2, 2016

  
  
  

Your company is engaged in a relationship with a marketing agency, and you’re feeling optimistic about the opportunity. You know how you’re going to provide your potential leads and customers with the insight and enterprise they crave – not to mention that you’re on your way to taking your business to the next level.

Though the weight is on the marketing agency to complete the proposed action items, tasks, and strategic input, your company is not without responsibility in this new found relationship.

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Topics: Marketing



The 4 Ps of Marketing for Professional Service Firms

Posted by Dan Kraus | April 27, 2016

  
  
  

The four marketing p's for professional servicesThe 4 Ps of Marketing – Product, Price, Place, and Promotion – really aren’t applicable to a professional services firm (actually, they probably aren’t applicable to most businesses in our knowledge/experience economy – but I digress).

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Topics: Marketing, professional services



You Get What You Pay For

Posted by Courtney Wachob | January 25, 2016

  
  
  

When I was younger, I used to ride a bike – camping, rails-to-trails, around the neighborhood. Then I stopped, although I’m not sure why, or even when. Then, when I was 20, I decided I wanted to mix up my fitness regimen, so I got a bike. I figured it would work different muscles and all that jazz.

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Topics: Marketing



7 Ways Dating is Like Finding an Inbound Marketing Agency

Posted by Kimberly Hughes | November 30, 2015

  
  
  

Let's put it plainly - dating sucks. Starting the painstaking process of finding someone special is enough to make anyone resolve to be single forever. If you've landed on this blog post, you're likely gaining insight regarding a new style of dating - how to find an Inbound Marketing agency that's right for you. I can guess that you're probably overwhelmed and nervous about this process. It likely won't be an easy process, and it may not be a short process, but there IS an Inbound Marketing agency out there that is perfect for you. Once you find it, business as you know it will never be the same!

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Topics: Inbound Marketing, Marketing, Agency Insight



Revamp and Renew

Posted by Matt Starnes | September 29, 2015

  
  
  
I attended a friend’s birthday party recently that had quite an impact on me. Jim reserved a private room at a pub, rented a mic and speakers, and treated us to a unique experience. What transpired over the next hour-and-a-half, including a brief intermission, was amazing. Read More

Topics: new website, Marketing



Marketing is a Game of Focus

Posted by Darling Jimenez | September 23, 2015

  
  
  

If you managed to drag yourself to the movie theater recently you might have run into the poster below.

Focus. This movie follows an experienced con artist (Will Smith) through several cons, which are interrupted by a beautiful blonde who becomes his intern. One of the main concepts in the movie is that conning will fail if you do not have a clear focus and while marketing and conning are not the same thing (though this is slightly debatable), marketing is indeed a game of focus, and not recognizing it as such can lead to a lot of trouble. 

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Topics: Marketing, narrowing focus