Blog Ramblings

What's the Purpose of Marketing?

Posted by Laura Lorenz | July 18, 2017


Is the purpose of marketing to create leads?

No – it’s to create relationships.

I know you’re wondering what I mean, so allow me to explain: when you build the relationship, the business will come naturally.

Here are some ideas for building relationships through your marketing:

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Topics: Marketing

What Are Prospective Customers Really Saying?

Posted by Dan Kraus | December 27, 2016


Editor's Note: This post was originally published in April 2009 and has been updated for freshness, accuracy, and comprehensiveness.

Do you sell business-related products or services through a channel? And by “channel,” I mean another party between you and the end customer/consumer/user. Channels could include retailers or dealers or be multi-level with distributors involved.

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Topics: Channels & Distribution, Marketing

The Technical Role in Marketing

Posted by Laura Lorenz | August 29, 2016


I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last year – and never completed it. I had been binge watching Mad Men and decided to look at how marketing has changed over the years. 

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Topics: Marketing

How to Get the Best Results from Your Marketing Agency

Posted by Kimberly Hughes | June 2, 2016


Your company is engaged in a relationship with a marketing agency, and you’re feeling optimistic about the opportunity. You know how you’re going to provide your potential leads and customers with the insight and enterprise they crave – not to mention that you’re on your way to taking your business to the next level.

Though the weight is on the marketing agency to complete the proposed action items, tasks, and strategic input, your company is not without responsibility in this new found relationship.

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Topics: Marketing

The 4 Ps of Marketing for Professional Service Firms

Posted by Dan Kraus | April 27, 2016


The four marketing p's for professional servicesThe 4 Ps of Marketing – Product, Price, Place, and Promotion – really aren’t applicable to a professional services firm (actually, they probably aren’t applicable to most businesses in our knowledge/experience economy – but I digress).

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Topics: Marketing, professional services

You Get What You Pay For

Posted by Courtney Wachob | January 25, 2016


When I was younger, I used to ride a bike – camping, rails-to-trails, around the neighborhood. Then I stopped, although I’m not sure why, or even when. Then, when I was 20, I decided I wanted to mix up my fitness regimen, so I got a bike. I figured it would work different muscles and all that jazz.

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Topics: Marketing

7 Ways Dating is Like Finding an Inbound Marketing Agency

Posted by Kimberly Hughes | November 30, 2015


Let's put it plainly - dating sucks. Starting the painstaking process of finding someone special is enough to make anyone resolve to be single forever. If you've landed on this blog post, you're likely gaining insight regarding a new style of dating - how to find an Inbound Marketing agency that's right for you. I can guess that you're probably overwhelmed and nervous about this process. It likely won't be an easy process, and it may not be a short process, but there IS an Inbound Marketing agency out there that is perfect for you. Once you find it, business as you know it will never be the same!

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Topics: Inbound Marketing, Marketing, Agency Insight

Revamp and Renew

Posted by Matt Starnes | September 29, 2015

I attended a friend’s birthday party recently that had quite an impact on me. Jim reserved a private room at a pub, rented a mic and speakers, and treated us to a unique experience. What transpired over the next hour-and-a-half, including a brief intermission, was amazing. Read More

Topics: new website, Marketing

Marketing is a Game of Focus

Posted by Darling Jimenez | September 23, 2015


If you managed to drag yourself to the movie theater recently you might have run into the poster below.

Focus. This movie follows an experienced con artist (Will Smith) through several cons, which are interrupted by a beautiful blonde who becomes his intern. One of the main concepts in the movie is that conning will fail if you do not have a clear focus and while marketing and conning are not the same thing (though this is slightly debatable), marketing is indeed a game of focus, and not recognizing it as such can lead to a lot of trouble. 

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Topics: Marketing, narrowing focus

Women, Money & Entrepreneurship

Posted by Darling Jimenez | April 15, 2015


As a web developer, I have had the blessing of working with a lot of people; many of these have been women running businesses, fighting to stay afloat. A lot of these women were excellent in their professions as hair stylist, musicians, and chefs. However, they all seem to have a common characteristic. As I asked them questions about their businesses and their goals in wanting a new website, they all seemed to hesitantly answer no to one very important set of questions.

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Topics: video on website, Marketing, money