Blog Ramblings

I Don’t Need Buyer Personas for My Website

Posted by leadingresults | April 14, 2014


Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.”

Your message or offer has to have a clearly identified target in order for your marketing to be effective. Or said differently, “anyone” or “everyone” automatically qualifies as “no target” and hence, attracts nobody.

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Topics: ideal customer profile, Ideal Client, buyer persona

Your accounts receivable problem is a marketing problem

Posted by Dan Kraus | March 27, 2011


I bet you never thought of it that way.  But if you run a business and you keep selling to customers that continually owe you money or pay late, what you really have is a marketing issue.  Why?  Because you are selling to people that owe you money because you don’t have anyone new to sell to.

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Topics: Ideal Client, Marketing