Facebook Live launched in April 2016 and is a useful tool for furthering your brand. Live streaming has opened the door to much larger audiences and can add to your sales funnel. Many businesses don’t use it because they (well, their employees) are too self-conscience about being live in front of a camera.
I promise once you hear these stats you’ll change your mind.Read More
Anyone who has a Facebook account knows it’s easy to feel overwhelmed by the number of posts you see on your newsfeed from friends and advertisers. As the power of organic reach decreases, the need for paid advertising increases, and Facebook’s advertising platform is one of the most powerful tools available to a marketer – it can reach over 2 billion active users all over the world in the blink of an eye. And every day, Facebook gets smarter about delivering ads to users to make it effective for businesses and consumers alike.Read More
Do you have a past that you don’t want to mix with your present? Or do you really want to keep your business life separate from your family and personal time. Well, a lot of the social media experts say to get over it. Be open, be “genuine”, let it all mix and mingle. Sorry, I don’t buy it - at least not for everyone (and that includes me).Read More
One of my clients told me a great social media story today that I had to relate. There are so many people asking about the ROI (time and money) on social marketing – and I continue to take the position that it is very hard to really measure. This story has a clear ROI contribution, but the only reason you (and my client) are hearing about it is because the prospect took the time to relate it to them.Read More