Blog Ramblings

Getting Bang for the Buck!

Posted by leadingresults | July 21, 2008

  
  
  

In past posts I have commented on checkbook marketing (and said that it has limited effectiveness without POE involvement) and on not confusing advertising with lead generation. Here is a good example of how SAP is helping partners get the most out of their checkbook with lead generation marketing.

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Topics: ERP, Marketing