I can’t tell you how often I hear, when working with a new client, “I don’t want to survey my customers.” They are either afraid that they are bothering them or that they will find that they are not addressing their customers issues and that the customers are angry with them. Most of them think that they already know how their customers feel.Read More
You know what? Good marketing is difficult to do. It’s not complicated. It doesn’t have to be expensive. And it doesn’t have to be overly creative. But it is difficult. Mostly because it involves some things that most of us aren’t really good at – listening to other people and changing our behavior.
How you get your message out, be it, radio, TV, social media, sponsorships or about 100 other things, doesn’t matter. Frankly, your potential customers and clients will ignore you unless, your message is based on what the customer has said they want. And that means listening hard. I usually find that many businesses assume that they know what the customer wants. Sometimes they guess correctly. Usually, they don’t. But If you know how to ask and listen, your prospects and clients will usually WANT to tell you what to tell them. This is where you need to change your behavior. You have to be willing to accept that you might be mistaken. You have to be willing to accept that what your customer wants isn’t often what you thought they loved about you.Read More