Blog Ramblings

Marketing Wanted

Posted by Courtney Wachob | January 16, 2015

  
  
  

There’s a song by Hunter Hayes called “Wanted” – you can watch the video here – and it was really strange because the last time I listened to it, it made me think of marketing.

It’s not about marketing, as you’d probably guess. It’s a love song, and Hunter Hayes wants to make his girl feel … well, wanted.

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Topics: Customer Service, customer experience



How Closed Customers Can Help Inform Your Marketing Strategy

Posted by Dan Kraus | September 29, 2014

  
  
  

Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this.

When you are early in your business, before your business model finally gels, any customer that pays you is a good customer. This is one of the most treacherous times and one of the best times to let your closed customers influence your marketing strategy. But, and it’s a big but, you have to be careful in the questions you ask and the way that you listen to the answers.

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Topics: know your customer, customer buying process, customer experience