Blog Ramblings

HubSpot: Now with CRM included!

Posted by Dan Kraus | September 16, 2014

  
  
  

The space-time continuum between sales and marketing is rapidly moving to extinction. Sales individuals must think like marketers (see John Jantsch’s new book – Duct Tape Selling), and marketers are engaging with prospects in what had traditionally been considered a sales activity. Brian Halligan, the CEO of HubSpot has repeated a number of time "The traditional sales process in broken. Instead of "always be closing," the next generation of sales teams will "always be helping."

Customers have changed their buying process dramatically. Marketers and sales teams have begun to adjust their approach. But the tools that teams use to effectively work together have not kept up (see this post we wrote a few months ago)... Until now.

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Topics: CRM, CRM and Marketing



Sales Automation vs Marketing Automation

Posted by Dan Kraus | August 14, 2014

  
  
  

I was recently talking with prospective client about automation for the business development process, specifically marketing automation, and she asked to explain the difference between sales automation and marketing automation.

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Topics: CRM, CRM Systems and Sales, CRM and Marketing, Marketing Automation