Blog Ramblings

Strengthen Your Professional Services Lead Conversion in 4 Steps

Posted by Kimberly Hughes | March 29, 2016


A steady flow of qualified leads is critical to the growth and evolution of any business, but is especially important to professional services. When business slows, it’s necessary to examine your lead generation and conversion process and see where it needs strengthening. Specifically, it’s time to examine how easy it is for potential clients to engage in conversation with you and how well you convey what you do and how you can resolve their problem or answer their question.

If you’re experiencing a dip, drag, or lag in your lead conversions, these four ideas will put you back on track.

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Topics: leads, conversion, improve conversion rates

Getting Website Conversions

Posted by Dan Kraus | January 21, 2014


Increasing the conversions from your website can be as simple as making sure you have the right number of fields for the data and types of leads you are trying to get.  This infographic from Lisa Margetis at at Singlehop does a really nice job of showing the stats.

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Topics: infographic, conversion, website content

5 Things Learned in 2014 about marketing and strategy

Posted by leadingresults | January 12, 2014


The Top 5 things I learned in 2013.

1)    Why bother selling ice to Eskimos?

I’ve been in BNI chapters for years at this point, and when I joined a chapter just outside my new home of Charlotte, I seemed to have some real trouble breaking in and getting quality (or even quantity of referrals).  Heck, our Bite Sized Business Development program came out of the desire to provide better quality to a larger quantity of small businesses.

What I realized is that once someone has a solution, even if yours is better, is that they will stick with the momentum. 

This is why incumbents usually win elections too.

In my chapter, there were already key, pre-existing relationships with a marketing consultant who had to leave the chapter, and was already well connected with most of the members of the group.   And he continued to get the referrals and connections.

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Topics: Ideal customer, conversion, marketing strategy, SEO changes, buyer persona