I love this idea but is there a demand for this new product or service? Will someone buy it? For most small business owners and entrepreneurs, this is the question they ask when presented with an idea – either their own or someone else’s.Read More
For the past couple of months I have been collecting random photos and marketing pieces that I think work well or show a unique twist. I thought I'd do a quick share & comment in this post. None of these cost a ton of money - it just takes some creativity and spunk. What have you seen or done that works? Email me a picture or post a comment.Read More
This picture just stopped me cold in my tracks. At the grocery store. Picking up some fruits and veggies and saw this:Read More
Why don’t they sell sushi on the airplane? Flying home from Chicago, at dinner time, the only thing they could offer me was a snackbox of raisins and cheese. But it was packaged in one of those little plastic boxes that you see supermarket sushi in. And it got me thinking about packaging and offerings and listening to your customer.Read More
Sometimes I wonder why it has to be so hard to verify things on the internet - and then I remember - we don't want anyone to track us so we don't have a national ID system (not that your SS#, your Credit Card numbers and everything else you put on the internet or into your wallet doesn't get you tracked).Read More
So I probably won't do this often, but this week brought some really interesting case studies to my mail box. I had a great direct mail piece from Tufts Veterinary Hospital and an awful catalog ad that I pulled out from a distributor to remain nameless. First the good.
The piece below came as a thank you for donating money to the Tufts Veterinary Hospital. I gave them money freely - they basically saved my dog's life a couple of years ago - and I did not expect anything more for it than the tax deduction. And then this piece showed up inviting us to a picnic for dogs and their owners. How smart and great are they? If you are doing fund-raising or referral marketing, what are you doing to say thank you?Read More