Blog Ramblings

Matt Starnes

Matt Starnes combines his loves of client satisfaction, research, writing, sales, and marketing in his duties as Account Executive here at Leading Results. Matt has over a decade of experience in sales and marketing and a wealth of client services and management experience. Matt has nine years of broad sales experience including inside-sales, outside sales, and retail environments. He has managed both sales teams and staff in call center environments and has over five years of marketing and promotions experience. Matt began his career in radio as a writer, producer, DJ, host, and promotions; all skills he still uses to some capacity today. When he isn’t managing accounts, writing, researching, or editing, Matt can be found hosting podcasts, reading, volunteering, spending time with his wife and family, playing board games, and walking/exercising.
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Recent Posts

Beam me up Scotty, er ... Alexa

Posted by Matt Starnes | February 23, 2017

  
  
  

The future is here, or at least beginning now. Remember in Star Trek when Captain Kirk would ask the computer a question and it would answer? Well, the Amazon Echo (aka Alexa) can do that – you can even program it to respond to "Computer" instead of "Alexa" to feel more like a space-navigating captain.

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Are You Prepared to Rebuild After a Crisis?

Posted by Matt Starnes | January 5, 2017

  
  
  

Having the resources to rebuild after a crisis – whether caused by nature or man – is essential for businesses and individuals alike. Sometimes it's difficult to do with grace, but hopefully you’ve built a community of support to “have your back” in case the need arises.

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I Hate Forms!

Posted by Matt Starnes | September 20, 2016

  
  
  

Oh, my goodness – forms drive me batty! Everywhere I go there are forms to fill out. You've won a billion dollars from a Nigerian prince? All you have to do is fill out this form with all your personal information to get the money. No thanks! Buying a car? All we'll need is this form with your financial information since birth and a sample of your DNA. It's just that easy!

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Click Here to Shrink Your Business! (Part Two)

Posted by Matt Starnes | July 7, 2016

  
  
  

You still want your professional services business to be successful, right? You're still focused on growth, right? Excellent. In part one of this blog, we defined organic and inorganic growth, talked about focusing on a well-defined niche, and began to discuss differentiation.

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Topics: Differentiation



Click Here to Shrink Your Business (Part 1)

Posted by Matt Starnes | June 14, 2016

  
  
  

Just kidding! You want your professional services business to be successful, right? You're focused on growth, right? Whew, good. If you were looking to shrink your business, I was going to tell you to exit stage left.

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Fostering Your Online Reputation

Posted by Matt Starnes | April 13, 2016

  
  
  

I was sitting in a doctor’s office when I thought about a blog I wrote last year about social media bullying. The gist of the post was that if you receive a negative review, it’s important that you’re already connected, engaged, and proactive on social media rating sites. I was early for my appointment, so I clicked on my iPhone, Googled my location, and saw a bunch of mixed reviews. What struck me most was that the physician’s practice had no comments, good OR bad, in response to reviews. None. There was no social monitoring and no engagement or interaction with the patients.

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Marketing Your Professional Services Firm for Free

Posted by Matt Starnes | March 31, 2016

  
  
  

Are you in the Professional Services industry and looking to market yourself and your business? The most effective and inexpensive way to do so is through public speaking and word of mouth – your mouth.

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Topics: professional services



Y2K

Posted by Matt Starnes | March 4, 2016

  
  
  

We were cleaning out a file cabinet at our new office when we found a three-page brochure on Y2K preparedness. Y2K was when, sixteen years ago, the world panicked because it seemed that a computer date code would undo the civilized world on January 1, 2000. How? By collapsing our electricity and communications, of course! Here’s a brief article on the Year 2000 (aka Y2K) problem.

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You Have an Idea – Now What?

Posted by Matt Starnes | February 4, 2016

  
  
  

Pop! An idea!

Did you ever receive a gift that was unexpected and changes the way you see the world? I was lucky enough to receive such a gift for the Christmas holiday. My future mother-in-law sent my fiancée and me a box of books. One was a children’s book.

Written by Kobi Yamada and beautifully illustrated by Mae Besom, I soon discovered that What Do You Do with an Idea? is a book for all ages.

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Topics: content marketing



Do You Know Your Buyer Persona?

Posted by Matt Starnes | October 18, 2015

  
  
  

My fiancé watches the reality competition show Project Runway. So I watch the reality competition show Project Runway. Most times I end up catching up on some reading or review my work game plan for the week. This episode was different. The JustFab fashion director Yuchin Mao introduced five style personas, and the designers had to create sellable, wearable looks based on the style personas. The topic immediately peaked my interest.

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Topics: buyer persona