Blog Ramblings

Matt Starnes

Matt Starnes combines his loves of client satisfaction, research, writing, sales, and marketing in his duties as Account Executive here at Leading Results. Matt has over a decade of experience in sales and marketing and a wealth of client services and management experience. Matt has nine years of broad sales experience including inside-sales, outside sales, and retail environments. He has managed both sales teams and staff in call center environments and has over five years of marketing and promotions experience. Matt began his career in radio as a writer, producer, DJ, host, and promotions; all skills he still uses to some capacity today. When he isn’t managing accounts, writing, researching, or editing, Matt can be found hosting podcasts, reading, volunteering, spending time with his wife and family, playing board games, and walking/exercising.
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Recent Posts

Using A/B Testing to CYA

Posted by Matt Starnes | March 28, 2018

  
  
  

Welcome to A/B testing 101! We’re going to walk through A/B testing by defining it and then discussing the three steps of how to A/B test effectively: prep work, what to do during testing, and post-A/B testing. Then we’ll discuss the benefits – one of which is how A/B testing can CYA.

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Steve Kinzler of Element Funding on Marketing Monster Mashup

Posted by Matt Starnes | March 6, 2018

  
  
  

Join Marketing Monster Mashup’s host, Matt Starnes, and Laura Lorenz for a fun and insightful conversation with Steve Kinzler of Element Funding.

Steve Kinzler, NMLS# 664766, has more than 30 successful years in the banking, mortgage, and financial services industry where he’s held several senior leadership roles.

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Topics: marketing monster mashup



How to Approach Any Food Situation with TNT

Posted by Matt Starnes | January 18, 2018

  
  
  

Here I go again! Right before the December holidays, I managed to get the energetic Courtney Barnes of Total Nutrition Technology to sit down and record an episode of Marketing Monster Mashup (the official podcast of Leading Results).

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Topics: marketing monster mashup



SEO for Growth with Phil Singleton

Posted by Matt Starnes | December 21, 2017

  
  
  

Recently I had the pleasure of speaking with Phil Singleton on our podcast, Marketing Monster Mashup (the official podcast of Leading Results). Phil shared what inspired him to work with small businesses on their search engine optimization (SEO) growth strategies.

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Topics: podcast



Market Like Thor

Posted by Matt Starnes | November 14, 2017

  
  
  

Thor: Ragnarok is a considerable risk-taking departure in style from the first Thor movie, which was essentially a Shakespearean play meets superheroes. The second film in the franchise, Thor: The Dark World, was aptly named – a dark story where Thor even loses his love interest. Ragnarok is sort of the Norse version of Armageddon, so it could have easily continued the dark view and tone … but instead, Thor: Ragnarok (the third installment in the Thor universe and 17th film in the Marvel Cinematic Universe, by the way) goes the route of heavy comedy blended with action. The combination is pulling in huge profits and fantastic reviews as a result.

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Topics: Marketing



Inspiration, Action, and How They Apply to Your Business

Posted by Matt Starnes | October 26, 2017

  
  
  

I recently attended HubSpot’s INBOUND 2017 marketing convention in Boston and had the pleasure of interviewing Lisa Brouwer for our Marketing Monster Mashup podcast. Lisa shared her amazing story of why she drove her motorcycle from New York City to San Francisco on the 100th anniversary of the first women to take that historic trip.

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What's YOUR Marketing Pennywise?

Posted by Matt Starnes | October 5, 2017

  
  
  

I’m not really a horror guy, but I’m familiar with Stephen King – and considering his books have sold over 350 million copies, it’s safe to say a lot of people are familiar with Stephen King. I went through a phase as a kid where I read It, Christine, Cujo, and more; as an adult, I recently found myself in a matinee watching It: Chapter One.

I was scared.

 
 
 
 
 
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Spider-Man is a Millennial, and His Superpower is Emotional Intelligence

Posted by Matt Starnes | August 8, 2017

  
  
  

Spider-Man can crawl across the ceiling, shoot webs, sense danger, and lift cars. But it turns out he has another super power: emotional intelligence.

Tom Holland is the new actor portraying Peter Parker/Spider-Man in Spider-Man: Homecoming, and the box office and critics are eating up his take on the web spinner.

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Topics: Millennials



Marketing Monster Mashup: a LOTTA fun!

Posted by Matt Starnes | July 11, 2017

  
  
  

Last month I talked about the Leading Results podcast, Marketing Monster Mashup, and our guest Darling Jimenez.

As a refresher, the podcast’s name is inspired by our content monster and company mascot Roco. He loves to devour content, so we added a podcast to his nutritional intake. I’m Matt, and I host the whole crazy affair.

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Topics: podcast



Marketing Monster Mashup: Spotlight on Darling Jimenez!

Posted by Matt Starnes | June 13, 2017

  
  
  

Did you know Leading Results has a podcast? Well, we do, and it’s called “Marketing Monster Mashup.”

What’s with the name, you ask? Well, Roco is our company mascot and content monster. He loves to devour content, so we decided to add a podcast to his nutritional intake. I’m Matt, and I host the whole crazy affair.

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Topics: marketing monster mashup