During the last few months, I’ve been reading about millennials – the good, the bad, and the ugly – and ultimately, I find myself fed up with the stereotypes. I have 2 daughters who fit squarely in the millennial demographic, and my experiences with them and their friends are nothing like the stereotypes out there.Read More
Is the purpose of marketing to create leads?
No – it’s to create relationships.
I know you’re wondering what I mean, so allow me to explain: when you build the relationship, the business will come naturally.
Here are some ideas for building relationships through your marketing:Read More
I’ve switched roles at Leading Results and love it! I spend my time talking with people to see how we can help them grow their business.Read More
There are a handful of factors Google uses to decide what sites appear in the search results when a person searches for a local business. (Let’s face it, we're all living in Google’s world.) Is it your site searchers see – or do they see one of your competitors' sites?Read More
It doesn’t matter if your clients tell their best friends that you’re the best thing since sliced bread – they’ll still Google you, and what they find is part of the buying process.
Controlling what people find when they do an online search is known as reputation management, which has a dictionary definition of “the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.”Read More
Topics: local SEO
If you’re a local business – that is, most or all your business comes from customers living in your community – you need to be very serious about local SEO.
There’s good news: ranking locally for the kinds of things your prospects are looking for isn’t rocket science, and maybe-not-quite-so-good news: it takes a serious commitment to a handful of things.Read More
Topics: local SEO
I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.Read More
Topics: Social media
I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last year – and never completed it. I had been binge watching Mad Men and decided to look at how marketing has changed over the years.Read More