Blog Ramblings

Laura Lorenz

My goal is to help businesses gain more customers through better marketing. I work with you to create lead generation programs that allow your prospects to move gently along the know, like, and trust path at their own pace. I will enable you and your team to entice fully-qualified prospects to reach out to you. As a Duct Tape Marketing Consultant, I work within the confines of a system, creating fixed steps, documenting and duplicating each step, so that I am able to quickly build foundational components. The focus then moves to operating and innovating the system. That's where the real magic lies. I work with my clients to create a strategy to get found and the tactics to do that, a complete marketing plan. My clients are small to medium size businesses that have become frustrated with their inability to "go to the next level." They value professional assistance.
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Recent Posts

The Key to Ranking Your Local Business in Google

Posted by Laura Lorenz | March 30, 2017


There are a handful of factors Google uses to decide what sites appear in the search results when a person searches for a local business. (Let’s face it, we're all living in Google’s world.) Is it your site searchers see – or do they see one of your competitors' sites?

While we’ve previously shared our thoughts on reviewsschema markup, and citations, today we’re going to talk about the linchpin of the local listing game – your Google My Business page.

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Everyone Talks About Blogging ...

Posted by Laura Lorenz | March 16, 2017


... but why would anyone read your blog?

Good question!

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Topics: blogging

Meet Your New Business Card: Page One on Google Search Results

Posted by Laura Lorenz | March 8, 2017


It doesn’t matter if your clients tell their best friends that you’re the best thing since sliced bread – they’ll still Google you, and what they find is part of the buying process.

Controlling what people find when they do an online search is known as reputation management, which has a dictionary definition of “the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.”

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Topics: local SEO

The Local SEO Playbook – Your Guide to Local Rankings

Posted by Laura Lorenz | February 16, 2017


If you’re a local business – that is, most or all your business comes from customers living in your community – you need to be very serious about local SEO.

There’s good news: ranking locally for the kinds of things your prospects are looking for isn’t rocket science, and maybe-not-quite-so-good news: it takes a serious commitment to a handful of things.

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Topics: local SEO

Do You Find Producing Content and Participating in Social Networks Exhausting?

Posted by Laura Lorenz | February 6, 2017


I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.

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Topics: Social media

The Technical Role in Marketing

Posted by Laura Lorenz | August 29, 2016


I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last year – and never completed it. I had been binge watching Mad Men and decided to look at how marketing has changed over the years. 

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Topics: Marketing

A New Monster Joins the Leading Results Team!

Posted by Laura Lorenz | June 23, 2016


A few years ago, when we decided to use HubSpot for our clients, we found that we had to feed the content monster to leverage inbound marketing. 

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6 Requirements to Drive Your Business to the Next Level of Success

Posted by Laura Lorenz | June 8, 2016


I love to learn, and I had a great opportunity to do so at the HubSpot Partner Day. I take a day and a half from working IN our business to working ON our business. This event is always great, and I learn so much.

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Topics: business evolution

How to get Referrals if You Are a Technology Company – 5 Major Keys to Success

Posted by Laura Lorenz | March 10, 2016


Systems are the key to a predictable business and, just like other parts of your business, you need to have a system in place for referrals. It's not enough to say that you want referrals — you need an entire culture of referrals in your business.

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Topics: Referral System

Do Leadership

Posted by Laura Lorenz | January 28, 2016


For the past several months, I’ve been working on a book with some fellow Duct Tape Marketing colleagues – and what an experience! I had the opportunity to interview some genuine thought leaders who gave me very practical advice about how to become a thought leader. Writing a book is a daunting task, but when you collaborate with excellent people it is also a rewarding task.

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Topics: thought leadership