It doesn’t matter if your clients tell their best friends that you’re the best thing since sliced bread – they’ll still Google you, and what they find is part of the buying process.
Controlling what people find when they do an online search is known as reputation management, which has a dictionary definition of “the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.”Read More
Topics: local SEO
If you’re a local business – that is, most or all your business comes from customers living in your community – you need to be very serious about local SEO.
There’s good news: ranking locally for the kinds of things your prospects are looking for isn’t rocket science, and maybe-not-quite-so-good news: it takes a serious commitment to a handful of things.Read More
Topics: local SEO
I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.Read More
Topics: Social media
I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last year – and never completed it. I had been binge watching Mad Men and decided to look at how marketing has changed over the years.Read More
A few years ago, when we decided to use HubSpot for our clients, we found that we had to feed the content monster to leverage inbound marketing.Read More
I love to learn, and I had a great opportunity to do so at the HubSpot Partner Day. I take a day and a half from working IN our business to working ON our business. This event is always great, and I learn so much.
Topics: business evolution
Systems are the key to a predictable business and, just like other parts of your business, you need to have a system in place for referrals. It's not enough to say that you want referrals — you need an entire culture of referrals in your business.Read More
Topics: Referral System
For the past several months, I’ve been working on a book with some fellow Duct Tape Marketing colleagues – and what an experience! I had the opportunity to interview some genuine thought leaders who gave me very practical advice about how to become a thought leader. Writing a book is a daunting task, but when you collaborate with excellent people it is also a rewarding task.Read More
Topics: thought leadership
I recently attended the first meeting of the West Chester PA HUG. For those of you who don’t know what HUG is, it is a HubSpot Users Group. As a marketing consultant in the area, I was excited to see this group form. There were about 25 partners, end users and people who were interested in learning more about HubSpot and InBound marketing.Read More