Blog Ramblings

Laura Lorenz

My goal is to help businesses gain more customers through better marketing. I work with you to create lead generation programs that allow your prospects to move gently along the know, like, and trust path at their own pace. I will enable you and your team to entice fully-qualified prospects to reach out to you. As a Duct Tape Marketing Consultant, I work within the confines of a system, creating fixed steps, documenting and duplicating each step, so that I am able to quickly build foundational components. The focus then moves to operating and innovating the system. That's where the real magic lies. I work with my clients to create a strategy to get found and the tactics to do that, a complete marketing plan. My clients are small to medium size businesses that have become frustrated with their inability to "go to the next level." They value professional assistance.
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Recent Posts

Documenting Business Processes

Posted by Laura Lorenz | March 8, 2018


I've been working on a sales playbook for Leading Results, and it made me reflect on the progress we've made in documenting our processes and growing our business.

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Topics: processes

Social Media Relationships vs Face-to-face Relationships

Posted by Laura Lorenz | November 7, 2017


I had a conversation with someone who asked me if I thought the relationships they’re building on social media are as strong as the ones they build face to face. Interesting question. Let’s look at the pros and cons of each type of relationship.

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Topics: Social media, building relationships

Millennials are Just Young Adults

Posted by Laura Lorenz | August 15, 2017


During the last few months, I’ve been reading about millennials – the good, the bad, and the ugly – and ultimately, I find myself fed up with the stereotypes. I have 2 daughters who fit squarely in the millennial demographic, and my experiences with them and their friends are nothing like the stereotypes out there.

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Topics: Millennials

What's the Purpose of Marketing?

Posted by Laura Lorenz | July 18, 2017


Is the purpose of marketing to create leads?

No – it’s to create relationships.

I know you’re wondering what I mean, so allow me to explain: when you build the relationship, the business will come naturally.

Here are some ideas for building relationships through your marketing:

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Topics: Marketing

Is Your Marketing Company Telling You What You Need to Know?

Posted by Laura Lorenz | May 18, 2017


I’ve switched roles at Leading Results and love it! I spend my time talking with people to see how we can help them grow their business.

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The Key to Ranking Your Local Business in Google

Posted by Laura Lorenz | March 30, 2017


There are a handful of factors Google uses to decide what sites appear in the search results when a person searches for a local business. (Let’s face it, we're all living in Google’s world.) Is it your site searchers see – or do they see one of your competitors' sites?

While we’ve previously shared our thoughts on reviewsschema markup, and citations, today we’re going to talk about the linchpin of the local listing game – your Google My Business page.

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Everyone Talks About Blogging ...

Posted by Laura Lorenz | March 16, 2017


... but why would anyone read your blog?

Good question!

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Topics: blogging

Meet Your New Business Card: Page One on Google Search Results

Posted by Laura Lorenz | March 8, 2017


It doesn’t matter if your clients tell their best friends that you’re the best thing since sliced bread – they’ll still Google you, and what they find is part of the buying process.

Controlling what people find when they do an online search is known as reputation management, which has a dictionary definition of “the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.”

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Topics: local SEO

The Local SEO Playbook – Your Guide to Local Rankings

Posted by Laura Lorenz | February 16, 2017


If you’re a local business – that is, most or all your business comes from customers living in your community – you need to be very serious about local SEO.

There’s good news: ranking locally for the kinds of things your prospects are looking for isn’t rocket science, and maybe-not-quite-so-good news: it takes a serious commitment to a handful of things.

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Topics: local SEO

Do You Find Producing Content and Participating in Social Networks Exhausting?

Posted by Laura Lorenz | February 6, 2017


I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.

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Topics: Social media