If you’re a local business – that is, most or all your business comes from customers living in your community – you need to be very serious about local SEO.
There’s good news: ranking locally for the kinds of things your prospects are looking for isn’t rocket science, and maybe-not-quite-so-good news: it takes a serious commitment to a handful of things.Read More
Topics: local SEO
I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.Read More
Topics: Social media
I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last year – and never completed it. I had been binge watching Mad Men and decided to look at how marketing has changed over the years.Read More
A few years ago, when we decided to use HubSpot for our clients, we found that we had to feed the content monster to leverage inbound marketing.Read More
I love to learn, and I had a great opportunity to do so at the HubSpot Partner Day. I take a day and a half from working IN our business to working ON our business. This event is always great, and I learn so much.
Topics: business evolution
Systems are the key to a predictable business and, just like other parts of your business, you need to have a system in place for referrals. It's not enough to say that you want referrals — you need an entire culture of referrals in your business.Read More
Topics: Referral System
For the past several months, I’ve been working on a book with some fellow Duct Tape Marketing colleagues – and what an experience! I had the opportunity to interview some genuine thought leaders who gave me very practical advice about how to become a thought leader. Writing a book is a daunting task, but when you collaborate with excellent people it is also a rewarding task.Read More
Topics: thought leadership
I recently attended the first meeting of the West Chester PA HUG. For those of you who don’t know what HUG is, it is a HubSpot Users Group. As a marketing consultant in the area, I was excited to see this group form. There were about 25 partners, end users and people who were interested in learning more about HubSpot and InBound marketing.Read More
In my last blog, I began discussing the change in marketing that has occurred over the last fifty or so years. Strategy was the focus of that post.
In this post, we’ll discuss the difference between copy-writers of old and great content writers of today.
When I think about copy-writers, I think of Peggy from Mad Men. Her job was to create promotional materials for the purpose of selling to a specific demographic. It needed to be able to persuade the reader to buy whatever the copy is selling. They used focus groups to see if the copy they wrote would move people to action.
Great content writers today write educational content that helps a potential client figure out how to solve a problem they are having. They need to be able to gently guide them through their buyer’s journey, helping the reader or viewer arrive at the conclusion that their product or service is the only one that will solve the problem.Read More
Over the past 2 weeks I have inundated with information about how much the world has changed in the past 30 years. From trying to explain to young staff about the emergence business software needed to track and maintain inventory for manufacturers and distributors, to a great presentation by Scott Brinker discussion the almost impossible progression of marketing technology, to National Geographic’s series on the 80’s. Wow, I can’t believe I have lived through all of this and still have a mind to think!
The marketing guru’s have been writing about marketing automation and technology changing the average marketers life for several years now, but it was never as clear to me as it is now. Most growing businesses are trying hard to take advantage of the changes, but it is really to keep up. Even the guru’s find it hard!Read More