Blog Ramblings

Darling Jimenez

Darling Jimenez is a passionate graphic and web designer committed to delivering on time products that can generate leads and provide a friendly user experience. With more than 5 years of experience, she loves to stay on top of the latest design and marketing trends.
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Recent Posts

Finding Meaning in Your Work: Meeting Your Need for Significance and Impact

Posted by Darling Jimenez | April 6, 2017

  
  
  

When I sat down to write this blog, I thought about all the things I could write about: how to increase your website’s effectiveness, how to design your website for conversion, how to hire the right personalities, etc., etc.

However, nothing was compelling enough. I wanted to take it back to the basics and address a more human topic that ties to marketing but also life.

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Marketing is About Connection

Posted by Darling Jimenez | January 20, 2017

  
  
  

Over the last three years of working in the marketing trenches, I’ve come across countless reasons why people’s marketing efforts are ineffective. Often, these efforts, which require monumental energy, have, at the center, the right intention – but are in some ways misguided. I came to this conclusion after attending a salsa dancing social where I learned some important lessons about dancing salsa but also about marketing.

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5 Ways to Make Your Website Stand Out for Professional Services

Posted by Darling Jimenez | April 28, 2016

  
  
  

In today’s world, getting found online has become a monumental task. With millions of websites and the whole world at the click of a mouse, getting found online has become a mission in itself.

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Topics: website redesign, website leads



How Psychology Affects User Experience

Posted by Darling Jimenez | March 1, 2016

  
  
  

Psychology is essential when it comes to graphic design and web development. Often, companies
 are too concerned about having a pretty website and have little concern for the psychology of their design choices. Humans respond to content at a basic — that is, physiological and psychological — level without even realizing it. This blog seeks to shine light on five important things to remember about human psychology and the direction they should give your user experience design and planning. 

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Topics: website design, user experience



What Does a Marketing Workshop Do For You?

Posted by Darling Jimenez | February 18, 2016

  
  
  

 

Marketing without a strategy is like a blind dragon – it can breathe fire and cause destruction (usually to your budget) but without purpose. And though we can all agree that no one likes wanton destruction, more and more I see tactics without strategy in many of the potential clients that come through our door.

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Topics: strategy, Marketing tactics, marketing workshop



How One Click Led to the Question "Did You Elope?" | A UX Case Study

Posted by Darling Jimenez | February 3, 2016

  
  
  

Next Door is a community portal to help neighbors stay engaged and informed about all things going on in the community. So I rejoiced when I got an invitation to join from my boyfriend (who I live with) and immediately clicked the sign up button. Little did I know that one click would lead to a lot of trouble. 

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Topics: user experience



8 Tips to Avoid a Website Redesign Nightmare

Posted by Darling Jimenez | January 7, 2016

  
  
  

I recently met one of my sorority sisters in a coffee shop. She was new to the Charlotte area, and I had never met her before. In an effort to offer some comfort and familiarity, I met with her to tell her more about Charlotte and to get to know her better. Only five minutes after our conversation began, she received a phone call.

Apologizing for having to take it, she proceeded to hold a brief conversation, which ended with eyes full of tears.

“What’s wrong?” I asked her, concerned. She broke down again with renewed tears. She explained that she was in the process of redoing her website for a third time because both of the previous designers had failed to deliver a new website.

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Topics: website redesign, improve conversion rates



Activity Does Not Equal Productivity

Posted by Darling Jimenez | December 9, 2015

  
  
  

How are you? Busy!!!

This is typically how conversations with our new clients begin. They talk about the number of tasks they need to accomplish and how their time is so limited that it’s impossible for them to accomplish those tasks.

Upon examination of the tasks, however, it soon becomes clear that some tasks are done repeatedly without a measurable result and without any real strategy behind them. Individuals are often caught up in a whirlwind of activity and a “cycle of busy” that don't seem to lead to any LEADS. So how do you break the cycle?

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Topics: improvemarketing, productivity



5 Problems Growth Driven Design Will Solve For You

Posted by Darling Jimenez | November 6, 2015

  
  
  

Anyone who has ever done a website design or re-design knows how difficult the process and management of the project can be. From beginning to end, a web design project requires the focus, cooperation, and feedback of many moving people – people who don’t necessarily have the time to complete the project, no matter how much they want to. Often, you fall into intention limbo, where you want to get things done quickly but the project seems to move at an alarmingly slow pace. The result is a hallowed design that carries with it a hope of success left to chance.

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Topics: website redesign, growth driven design, better processes



Marketing is a Game of Focus

Posted by Darling Jimenez | September 23, 2015

  
  
  

If you managed to drag yourself to the movie theater recently you might have run into the poster below.

Focus. This movie follows an experienced con artist (Will Smith) through several cons, which are interrupted by a beautiful blonde who becomes his intern. One of the main concepts in the movie is that conning will fail if you do not have a clear focus and while marketing and conning are not the same thing (though this is slightly debatable), marketing is indeed a game of focus, and not recognizing it as such can lead to a lot of trouble. 

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Topics: Marketing, narrowing focus