In life, we’re forced to make choices we don’t want to make, and these choices come with a pretty little basket of consequences wrapped in a bow. Sometimes we realize we made the wrong choice when we peek inside the basket; other times we smile triumphantly when we see that our choices have been successful.
In business, we also have to make decisions we might not want to make – leads and potential clients come across our desks that we must choose to pursue or forego. These are some of the most important decisions you make.Read More
Topics: customer acquisition
I recently read an article by Business Daily that blew my mind – it was called “The Cost of a Bad Hire.” Some of the statistics on bad hires and the cost they have for agencies were surprisingly high. This sparked an interest in me on the topic of personality versus experience and whether one outweighed the other or if they were equally important.Read More
Topics: company culture
When I sat down to write this blog, I thought about all the things I could write about: how to increase your website’s effectiveness, how to design your website for conversion, how to hire the right personalities, etc., etc.
However, nothing was compelling enough. I wanted to take it back to the basics and address a more human topic that ties to marketing but also life.Read More
Over the last three years of working in the marketing trenches, I’ve come across countless reasons why people’s marketing efforts are ineffective. Often, these efforts, which require monumental energy, have, at the center, the right intention – but are in some ways misguided. I came to this conclusion after attending a salsa dancing social where I learned some important lessons about dancing salsa but also about marketing.Read More
In today’s world, getting found online has become a monumental task. With millions of websites and the whole world at the click of a mouse, getting found online has become a mission in itself.Read More
Psychology is essential when it comes to graphic design and web development. Often, companies
are too concerned about having a pretty website and have little concern for the psychology of their design choices. Humans respond to content at a basic — that is, physiological and psychological — level without even realizing it. This blog seeks to shine light on five important things to remember about human psychology and the direction they should give your user experience design and planning.
Marketing without a strategy is like a blind dragon – it can breathe fire and cause destruction (usually to your budget) but without purpose. And though we can all agree that no one likes wanton destruction, more and more I see tactics without strategy in many of the potential clients that come through our door.Read More
Next Door is a community portal to help neighbors stay engaged and informed about all things going on in the community. So I rejoiced when I got an invitation to join from my boyfriend (who I live with) and immediately clicked the sign up button. Little did I know that one click would lead to a lot of trouble.Read More
Topics: user experience
I recently met one of my sorority sisters in a coffee shop. She was new to the Charlotte area, and I had never met her before. In an effort to offer some comfort and familiarity, I met with her to tell her more about Charlotte and to get to know her better. Only five minutes after our conversation began, she received a phone call.
Apologizing for having to take it, she proceeded to hold a brief conversation, which ended with eyes full of tears.
“What’s wrong?” I asked her, concerned. She broke down again with renewed tears. She explained that she was in the process of redoing her website for a third time because both of the previous designers had failed to deliver a new website.Read More
How are you? Busy!!!
This is typically how conversations with our new clients begin. They talk about the number of tasks they need to accomplish and how their time is so limited that it’s impossible for them to accomplish those tasks.
Upon examination of the tasks, however, it soon becomes clear that some tasks are done repeatedly without a measurable result and without any real strategy behind them. Individuals are often caught up in a whirlwind of activity and a “cycle of busy” that don't seem to lead to any LEADS. So how do you break the cycle?Read More