Two months ago, I stood outside the doors of the 9-year relationship that defined a large part of my adult life. With tears in my eyes, a suitcase in my right hand and my dog’s leash in my left, I looked behind me to see the closed door and even knowing I was making the right decision didn’t make the path in front of me less scary. I knew that closing that door would forever transform me – but again, that realization didn’t make it easier.
Now, I know what you’re thinking: why is this marketing person talking to me about breakups? Why should I care and how does this affect my bottom line?Read More
Two years ago, I found myself standing smack in the middle of Hubspot’s kitchen in Boston, blocking the way for busy HubSpotters grabbing breakfast before work. I’m sure they wondered what I was doing and thought I was a little crazy. In front of me stood several waffle-making stations next to a selection of incredible toppings, like chocolate chips (my favorite), bananas, berries, honey, apple, and every other fruit you can imagine. Everyone seemed so happy making their waffles, and many confessed to arriving early to partake in the waffle consumption they called Waffle Wednesday.Read More
Topics: company culture
So ... we love HubSpot. We love it so much we have enough shirts in the office to outfit a soccer team. We love it so much we think it's the best thing since sliced bread. Why? Because HubSpot enables us to service our clients in new and innovative ways.Read More
You’ve probably heard, over and over, this common saying that’s been passed down from generation to generation:
“You can catch more flies with honey than you can with vinegar.”
This age-old saying is true in dealing with people as well as flies, and especially true when dealing with outsourced companies that help your business with a variety of functions.Read More
In life, we’re forced to make choices we don’t want to make, and these choices come with a pretty little basket of consequences wrapped in a bow. Sometimes we realize we made the wrong choice when we peek inside the basket; other times we smile triumphantly when we see that our choices have been successful.
In business, we also have to make decisions we might not want to make – leads and potential clients come across our desks that we must choose to pursue or forego. These are some of the most important decisions you make.Read More
Topics: customer acquisition
I recently read an article by Business Daily that blew my mind – it was called “The Cost of a Bad Hire.” Some of the statistics on bad hires and the cost they have for agencies were surprisingly high. This sparked an interest in me on the topic of personality versus experience and whether one outweighed the other or if they were equally important.Read More
Topics: company culture
When I sat down to write this blog, I thought about all the things I could write about: how to increase your website’s effectiveness, how to design your website for conversion, how to hire the right personalities, etc., etc.
However, nothing was compelling enough. I wanted to take it back to the basics and address a more human topic that ties to marketing but also life.Read More
Over the last three years of working in the marketing trenches, I’ve come across countless reasons why people’s marketing efforts are ineffective. Often, these efforts, which require monumental energy, have, at the center, the right intention – but are in some ways misguided. I came to this conclusion after attending a salsa dancing social where I learned some important lessons about dancing salsa but also about marketing.Read More
In today’s world, getting found online has become a monumental task. With millions of websites and the whole world at the click of a mouse, getting found online has become a mission in itself.Read More
Psychology is essential when it comes to graphic design and web development. Often, companies
are too concerned about having a pretty website and have little concern for the psychology of their design choices. Humans respond to content at a basic — that is, physiological and psychological — level without even realizing it. This blog seeks to shine light on five important things to remember about human psychology and the direction they should give your user experience design and planning.