How do you get someone to do something they don’t want to do? A quintessential question asked by wives/husbands, children, parents, and – you guessed it – marketers and salespeople everywhere.
Many books have been written on the power of persuasion, the science of likability, and a myriad of tactics to encourage someone to do something they aren’t enthusiastic about doing. From personal experience, I can tell you that this feat is quite difficult to accomplish. Fighting against the grain can be pointless – instead, try appealing to someone’s intrinsic motivations and tying them to what you want them to do.Read More
Just like at the beginning of every year, you’ve seen a million articles talking about how you can be your best self and improve your business and marketing in 2018. This is one of those blogs, and somehow you’ve landed here – yay for SEO search volume on “2018 makeovers.”Read More
Topics: marketing strategy
People say beauty is in the eye of the beholder, and I can think of no place that is more applicable than in the world of creative web design. A simple tour of internet sites yields thousands of websites with different colors, shapes, styles, and features. Many of these websites are unique, many of them look the same, but at a glance, it’s easy to see that not all sites are created equal.
Topics: growth driven design
Two months ago, I stood outside the doors of the 9-year relationship that defined a large part of my adult life. With tears in my eyes, a suitcase in my right hand and my dog’s leash in my left, I looked behind me to see the closed door and even knowing I was making the right decision didn’t make the path in front of me less scary. I knew that closing that door would forever transform me – but again, that realization didn’t make it easier.
Now, I know what you’re thinking: why is this marketing person talking to me about breakups? Why should I care and how does this affect my bottom line?Read More
Two years ago, I found myself standing smack in the middle of Hubspot’s kitchen in Boston, blocking the way for busy HubSpotters grabbing breakfast before work. I’m sure they wondered what I was doing and thought I was a little crazy. In front of me stood several waffle-making stations next to a selection of incredible toppings, like chocolate chips (my favorite), bananas, berries, honey, apple, and every other fruit you can imagine. Everyone seemed so happy making their waffles, and many confessed to arriving early to partake in the waffle consumption they called Waffle Wednesday.Read More
Topics: company culture
So ... we love HubSpot. We love it so much we have enough shirts in the office to outfit a soccer team. We love it so much we think it's the best thing since sliced bread. Why? Because HubSpot enables us to service our clients in new and innovative ways.Read More
You’ve probably heard, over and over, this common saying that’s been passed down from generation to generation:
“You can catch more flies with honey than you can with vinegar.”
This age-old saying is true in dealing with people as well as flies, and especially true when dealing with outsourced companies that help your business with a variety of functions.Read More
In life, we’re forced to make choices we don’t want to make, and these choices come with a pretty little basket of consequences wrapped in a bow. Sometimes we realize we made the wrong choice when we peek inside the basket; other times we smile triumphantly when we see that our choices have been successful.
In business, we also have to make decisions we might not want to make – leads and potential clients come across our desks that we must choose to pursue or forego. These are some of the most important decisions you make.Read More
Topics: customer acquisition
I recently read an article by Business Daily that blew my mind – it was called “The Cost of a Bad Hire.” Some of the statistics on bad hires and the cost they have for agencies were surprisingly high. This sparked an interest in me on the topic of personality versus experience and whether one outweighed the other or if they were equally important.Read More
Topics: company culture
When I sat down to write this blog, I thought about all the things I could write about: how to increase your website’s effectiveness, how to design your website for conversion, how to hire the right personalities, etc., etc.
However, nothing was compelling enough. I wanted to take it back to the basics and address a more human topic that ties to marketing but also life.Read More