Blog Ramblings

Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.
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Recent Posts

Magic Windows of Time

Posted by Dan Kraus | September 22, 2017

  
  
  

Businesses that perform technical consulting services that stretch out over a long period face a particularly difficult challenge when it comes to getting client testimonials and stories. At Leading Results, we work with a number of these types of companies (environmental consulting and remediation, ERP consultants, long-term labor outsourcing, and the like). You don’t run across these types of business on a daily basis – they perform very niche, but very vital, services for other businesses.

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Topics: Testimonials



Dial Toll-free (and Other Things Millennials Don't Understand)

Posted by Dan Kraus | August 1, 2017

  
  
  

What do those words mean to you?

The answer depends, very simply, on how old you are.

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Words Matter – A Lot

Posted by Dan Kraus | June 27, 2017

  
  
  

We all sell every day. We sell ideas, we sell products, we sell our spouse or kids on why our idea is a good (or the right) idea. We sell ourselves on what we should do for ourselves – why to go to the workout class, why to eat this, and why not to do that.

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Topics: key words, keywords



Between Chaos and Organization, You’ll Find Creativity

Posted by Dan Kraus | June 1, 2017

  
  
  

Between Chaos and Organization, You’ll Find Creativity

I said that phrase today and thought, “Wow, I need to write a blog post about that.”

Here’s why:

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Are You Taking Your Website Seriously?

Posted by Dan Kraus | May 2, 2017

  
  
  

Last week I had the opportunity to attend HubSpot’s Partner Day, where they invite their Gold, Platinum, and Diamond partners to hear about future directions and collaborate on strategy. Much of what they cover is under non-disclosure, so I won’t disclose, but this blog was triggered by a passing comment made by a presenter that really resonated, so I wanted to repeat and expand on it.

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Topics: hubspot



Balance and Blend Your Lead Generation Tactics

Posted by Dan Kraus | March 28, 2017

  
  
  

Search marketing, SEO, SEM, pay-per-click, social media – if you read marketing journals or talk to a recent marketing college grad, you might think these are the only tactics that matter.

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Industry Expert or Customer Expert: What’s More Important?

Posted by Dan Kraus | January 31, 2017

  
  
  

It's a question that every business owner or manager faces when they consider hiring outside consultants for help: “Am I better off working with someone who knows my business or better off working with someone who knows marketing and knows what’s going on?”

To put it bluntly, that’s the wrong question. Here’s why.

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Fake News and Print Subscriptions May be a Trend in 2017

Posted by Dan Kraus | January 4, 2017

  
  
  

So, I just did something I never thought I’d do again – I signed up and PAID FOR a newspaper subscription.

I canceled my last subscription 3 years ago. The paper was getting awfully thin, and I didn’t see the point of paying for the paper just to read the comics. So I canceled, subscribed to gocomics.com instead, and started reading my news online.

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Topics: media outlets



What Are Prospective Customers Really Saying?

Posted by Dan Kraus | December 27, 2016

  
  
  

Editor's Note: This post was originally published in April 2009 and has been updated for freshness, accuracy, and comprehensiveness.

Do you sell business-related products or services through a channel? And by “channel,” I mean another party between you and the end customer/consumer/user. Channels could include retailers or dealers or be multi-level with distributors involved.

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Topics: Channels & Distribution, Marketing



John Jantsch is Our Spirit Animal

Posted by Dan Kraus | December 13, 2016

  
  
  

About a year ago, John Jantsch, author of Duct Tape Marketing and other business books, sent an email out to business owners (and posted the content as a blog as well).  With his permission, I am borrowing parts of it and paraphrasing others, as his thoughts match our experiences.

John starts his email with this: 

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