What do those words mean to you?
The answer depends, very simply, on how old you are.Read More
We all sell every day. We sell ideas, we sell products, we sell our spouse or kids on why our idea is a good (or the right) idea. We sell ourselves on what we should do for ourselves – why to go to the workout class, why to eat this, and why not to do that.Read More
Between Chaos and Organization, You’ll Find Creativity
I said that phrase today and thought, “Wow, I need to write a blog post about that.”
Here’s why:Read More
Last week I had the opportunity to attend HubSpot’s Partner Day, where they invite their Gold, Platinum, and Diamond partners to hear about future directions and collaborate on strategy. Much of what they cover is under non-disclosure, so I won’t disclose, but this blog was triggered by a passing comment made by a presenter that really resonated, so I wanted to repeat and expand on it.Read More
Search marketing, SEO, SEM, pay-per-click, social media – if you read marketing journals or talk to a recent marketing college grad, you might think these are the only tactics that matter.Read More
It's a question that every business owner or manager faces when they consider hiring outside consultants for help: “Am I better off working with someone who knows my business or better off working with someone who knows marketing and knows what’s going on?”
To put it bluntly, that’s the wrong question. Here’s why.Read More
So, I just did something I never thought I’d do again – I signed up and PAID FOR a newspaper subscription.
I canceled my last subscription 3 years ago. The paper was getting awfully thin, and I didn’t see the point of paying for the paper just to read the comics. So I canceled, subscribed to gocomics.com instead, and started reading my news online.Read More
Topics: media outlets
Editor's Note: This post was originally published in April 2009 and has been updated for freshness, accuracy, and comprehensiveness.
Do you sell business-related products or services through a channel? And by “channel,” I mean another party between you and the end customer/consumer/user. Channels could include retailers or dealers or be multi-level with distributors involved.Read More
About a year ago, John Jantsch, author of Duct Tape Marketing and other business books, sent an email out to business owners (and posted the content as a blog as well). With his permission, I am borrowing parts of it and paraphrasing others, as his thoughts match our experiences.
John starts his email with this:Read More
Question: What is one thing you can do to improve your sales effectiveness and the impact of marketing for your technology company?
Answer: Improve your customer delight.
But that’s easier said than done, and if you think that customer satisfaction is the same as customer delight, you’re missing the point. Look at it this way: as consumers, we are frequently satisfied with our purchases – but we are rarely delighted. Satisfaction is best defined as “your expectations have been met.” “Delighted” indicates that your expectations were exceeded.Read More
Topics: customer delight