Blog Ramblings

Courtney Wachob

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.
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Recent Posts

Need Better Editing? Right This Way, Please.

Posted by Courtney Wachob | May 23, 2017

  
  
  
First things first: No automatic editing tool can ever take the place of a human – nothing is better than a professional editor who understands the natural flow of language and has a strong grasp of grammar and punctuation.

That being said, if you’re the human who does the editing and you want to take a last pass over your work, or if the human who does the editing is unavailable and you absolutely need to send something out, there are several helpful options available online. 

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Topics: content marketing



Run – Don’t Walk! – to Get an Editor

Posted by Courtney Wachob | April 19, 2017

  
  
  

If I had more time, I would have written a shorter letter.

(Or, as Blaise Pascal would have said: Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.)

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Marketing for … Oh look! A Squirrel!

Posted by Courtney Wachob | March 21, 2017

  
  
  

Supposedly – because really, how do they figure this stuff out? – our collective attention spans have shrunk to a discouragingly low 8.25 seconds.

Also supposedly, goldfish have an attention span of nine seconds.

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Ready, Fire, Aim!

Posted by Courtney Wachob | February 9, 2017

  
  
  

Michael Masterson is an entrepreneur whose first business opened when he was 11 years old. Forty-five years later, he has started or co-started dozens of successful businesses – with a strategy that is vastly different than anything you’ve heard of yet: Ready, Fire, AIM. (Which is, incidentally, a book; follow the link to find it on Amazon.) 

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New Year, New You, New ... MSPOT?

Posted by Courtney Wachob | January 13, 2017

  
  
  

If you’re like us, you planned too much for 2016, and there were customers you didn’t get, money you didn’t make, and goals you never accomplished. Instead of sighing and pushing those goals straight off the 2016 page and onto the 2017 page, however, we decided to try something different this year.

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Topics: GOALS



The 8 Content Superstars You Need on Your Team

Posted by Courtney Wachob | November 29, 2016

  
  
  

Content: love it or hate it, you gotta have it – blogs, whitepapers, checklists, press releases, website content, slideshows for webinars, landing pages, and more. The amount of content you need to create, in fact, can be daunting.

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Topics: good content marketing



No, You're Not Plagiarizing Yourself

Posted by Courtney Wachob | October 25, 2016

  
  
  

Content, content, content: the (unofficial) inbound marketing mantra. Quality content is what brings people to your site and helps them get to know, like, and trust you – but the constant need to create engaging, share-worthy content can be time-consuming and, frankly, exhausting.

The good news is that you can squeeze more out of the content you’ve already created by repurposing it into different forms. As long as your content is high quality, converting it into something new to post and promote can cause more people to engage with it and attract more website visitors, increasing your chances of conversion.

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"How To" Blog Post

Posted by Courtney Wachob | October 21, 2016

  
  
  

INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

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Topics: Blog



What You Can Learn from the Ice Bucket Challenge

Posted by Courtney Wachob | September 13, 2016

  
  
  

If a butterfly flutters its wings in China, can it cause a hurricane in the Caribbean? We don’t know for sure, but we do know about cause and effect – everything you do affects someone or something else, whether it’s now or in the future, and you never know who, what, or how someone/something will be affected.

Take the Ice Bucket Challenge, for example.

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3 Ways Good Marketing Will Improve Your Patients’ Appointments

Posted by Courtney Wachob | August 17, 2016

  
  
  

People go to doctors for many reasons: they need an annual physical, they have a short-term sickness, they're chronically ill, they need surgery, they're getting an elective procedure ... well, you get the idea. 

Many people are intimidated by doctors and doctors' offices, which can be stressful even for those who are electing to have procedures. 

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Topics: website