Blog Ramblings

Courtney Wachob

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.
Find me on:

Recent Posts

Case Studies vs Customer Snapshots vs Testimonials vs Reviews

Posted by Courtney Wachob | February 13, 2018


If your website, blog, premium content offers, marketing programs, etc. are on point, you’re doing a fantastic job of establishing expertise in your industry and drawing prospects to you. But do you find that prospects come and go without ever becoming customers?

Read More

Topics: Testimonials

Millennials: The New B2B Decision-makers

Posted by Courtney Wachob | December 7, 2017


A survey about millennials in the B2B marketing space showed that: 

Those marketing and sales teams are very wrong – 73% of millennials are involved in B2B purchasing decisions.

Read More

Topics: Millennials

Thanksgiving: To Shop or Not to Shop?

Posted by Courtney Wachob | November 21, 2017


The debate continues – to shop on Thanksgiving Day or not to shop on Thanksgiving Day?

Read More

Emojis at Work: 👍🏼 or 👎🏼?

Posted by Courtney Wachob | September 19, 2017


First, there’s a debate about whether the plural for the word “emoji” is “emoji” or “emojis” … This author prefers “emojis,” so that’s what this blog will use.

Moving on.

Emojis are visual representations of emotions, objects, or symbols. They used to be called emoticons (emotional icons) and were often created with punctuation marks and viewed sideways. :)

Now they’re called emojis and are pictures. 😊

They’ve long been used casually in instant messaging, social media, and texting, but now it seems that emojis are making their way into the workplace, sparking a debate as to their appropriateness in business.

Read More

Topics: business evolution

I'm a Millennial – Here's How to Talk to Me

Posted by Courtney Wachob | August 15, 2017


Move over, baby boomers – the millennials are taking over.

Which makes them the demographic every marketer wants to charm. But how? They’re not a traditional audience, having grown up never knowing the pain of not having the internet, and are less “susceptible” to traditional marketing than previous generations.

Read More

Topics: Millennials

Why People Aren’t Watching Your Videos

Posted by Courtney Wachob | July 25, 2017


Congratulations – you made a marketing video! It was a ton of work, but now you can sit back, relax, and watch the view count climb … right?

Maybe not. See, just posting a video isn’t enough. Like other content you post, many elements go into choosing topics, filming, editing, optimizing, publishing, and getting prospective customers to watch it.

Read More

Need Better Editing? Right This Way, Please.

Posted by Courtney Wachob | May 23, 2017

First things first: No automatic editing tool can ever take the place of a human – nothing is better than a professional editor who understands the natural flow of language and has a strong grasp of grammar and punctuation.

That being said, if you’re the human who does the editing and you want to take a last pass over your work, or if the human who does the editing is unavailable and you absolutely need to send something out, there are several helpful options available online. 

Read More

Topics: content marketing

Run – Don’t Walk! – to Get an Editor

Posted by Courtney Wachob | April 19, 2017


If I had more time, I would have written a shorter letter.

(Or, as Blaise Pascal would have said: Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.)

Read More

Marketing for … Oh look! A Squirrel!

Posted by Courtney Wachob | March 21, 2017


Supposedly – because really, how do they figure this stuff out? – our collective attention spans have shrunk to a discouragingly low 8.25 seconds.

Also supposedly, goldfish have an attention span of nine seconds.

Read More

Ready, Fire, Aim!

Posted by Courtney Wachob | February 9, 2017


Michael Masterson is an entrepreneur whose first business opened when he was 11 years old. Forty-five years later, he has started or co-started dozens of successful businesses – with a strategy that is vastly different than anything you’ve heard of yet: Ready, Fire, AIM. (Which is, incidentally, a book; follow the link to find it on Amazon.) 

Read More