Blog Ramblings

Courtney Wachob

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.
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Recent Posts

The Sales Funnel: The Best Content to Post and When

Posted by Courtney Wachob | April 12, 2018


The sales funnel is the buying process customers “fall” through when making a purchase.

Things like your industry, business model, product, pricing, and audience mean your funnel won’t look like every other funnel – B2C customers, for example, often spend less time in the middle of the funnel, whereas B2B customers need more nurturing in that stage.

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3 Ways to Get People to Read Your Emails

Posted by Courtney Wachob | February 28, 2018


Prospecting by email is challenging – and often unrewarding. After all, 112.4 billion (yeah, with a B) business emails are exchanged every day. That’s 122 emails per day, per person. And that’s an average; you can bet the president of my company receives far more emails than this lowly editor – so you won’t be surprised about how carefully you need to craft your emails.

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Topics: email marketing, email

Case Studies vs Customer Snapshots vs Testimonials vs Reviews

Posted by Courtney Wachob | February 13, 2018


If your website, blog, premium content offers, marketing programs, etc. are on point, you’re doing a fantastic job of establishing expertise in your industry and drawing prospects to you. But do you find that prospects come and go without ever becoming customers?

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Topics: Testimonials

Millennials: The New B2B Decision-makers

Posted by Courtney Wachob | December 7, 2017


A survey about millennials in the B2B marketing space showed that: 

Those marketing and sales teams are very wrong – 73% of millennials are involved in B2B purchasing decisions.

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Topics: Millennials

Thanksgiving: To Shop or Not to Shop?

Posted by Courtney Wachob | November 21, 2017


The debate continues – to shop on Thanksgiving Day or not to shop on Thanksgiving Day?

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Emojis at Work: 👍🏼 or 👎🏼?

Posted by Courtney Wachob | September 19, 2017


First, there’s a debate about whether the plural for the word “emoji” is “emoji” or “emojis” … This author prefers “emojis,” so that’s what this blog will use.

Moving on.

Emojis are visual representations of emotions, objects, or symbols. They used to be called emoticons (emotional icons) and were often created with punctuation marks and viewed sideways. :)

Now they’re called emojis and are pictures. 😊

They’ve long been used casually in instant messaging, social media, and texting, but now it seems that emojis are making their way into the workplace, sparking a debate as to their appropriateness in business.

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Topics: business evolution

I'm a Millennial – Here's How to Talk to Me

Posted by Courtney Wachob | August 15, 2017


Move over, baby boomers – the millennials are taking over.

Which makes them the demographic every marketer wants to charm. But how? They’re not a traditional audience, having grown up never knowing the pain of not having the internet, and are less “susceptible” to traditional marketing than previous generations.

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Topics: Millennials

Why People Aren’t Watching Your Videos

Posted by Courtney Wachob | July 25, 2017


Congratulations – you made a marketing video! It was a ton of work, but now you can sit back, relax, and watch the view count climb … right?

Maybe not. See, just posting a video isn’t enough. Like other content you post, many elements go into choosing topics, filming, editing, optimizing, publishing, and getting prospective customers to watch it.

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Need Better Editing? Right This Way, Please.

Posted by Courtney Wachob | May 23, 2017

First things first: No automatic editing tool can ever take the place of a human – nothing is better than a professional editor who understands the natural flow of language and has a strong grasp of grammar and punctuation.

That being said, if you’re the human who does the editing and you want to take a last pass over your work, or if the human who does the editing is unavailable and you absolutely need to send something out, there are several helpful options available online. 

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Topics: content marketing

Run – Don’t Walk! – to Get an Editor

Posted by Courtney Wachob | April 19, 2017


If I had more time, I would have written a shorter letter.

(Or, as Blaise Pascal would have said: Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.)

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