The sales funnel is the buying process customers “fall” through when making a purchase.
Things like your industry, business model, product, pricing, and audience mean your funnel won’t look like every other funnel – B2C customers, for example, often spend less time in the middle of the funnel, whereas B2B customers need more nurturing in that stage.Read More
Prospecting by email is challenging – and often unrewarding. After all, 112.4 billion (yeah, with a B) business emails are exchanged every day. That’s 122 emails per day, per person. And that’s an average; you can bet the president of my company receives far more emails than this lowly editor – so you won’t be surprised about how carefully you need to craft your emails.Read More
If your website, blog, premium content offers, marketing programs, etc. are on point, you’re doing a fantastic job of establishing expertise in your industry and drawing prospects to you. But do you find that prospects come and go without ever becoming customers?Read More
A survey about millennials in the B2B marketing space showed that:
Those marketing and sales teams are very wrong – 73% of millennials are involved in B2B purchasing decisions.Read More
The debate continues – to shop on Thanksgiving Day or not to shop on Thanksgiving Day?Read More
First, there’s a debate about whether the plural for the word “emoji” is “emoji” or “emojis” … This author prefers “emojis,” so that’s what this blog will use.Moving on.
Emojis are visual representations of emotions, objects, or symbols. They used to be called emoticons (emotional icons) and were often created with punctuation marks and viewed sideways. :)
Now they’re called emojis and are pictures. 😊
They’ve long been used casually in instant messaging, social media, and texting, but now it seems that emojis are making their way into the workplace, sparking a debate as to their appropriateness in business.Read More
Topics: business evolution
Move over, baby boomers – the millennials are taking over.
Which makes them the demographic every marketer wants to charm. But how? They’re not a traditional audience, having grown up never knowing the pain of not having the internet, and are less “susceptible” to traditional marketing than previous generations.Read More
Congratulations – you made a marketing video! It was a ton of work, but now you can sit back, relax, and watch the view count climb … right?
Maybe not. See, just posting a video isn’t enough. Like other content you post, many elements go into choosing topics, filming, editing, optimizing, publishing, and getting prospective customers to watch it.Read More
That being said, if you’re the human who does the editing and you want to take a last pass over your work, or if the human who does the editing is unavailable and you absolutely need to send something out, there are several helpful options available online.Read More
Topics: content marketing