Move over, baby boomers – the millennials are taking over.
Which makes them the demographic every marketer wants to charm. But how? They’re not a traditional audience, having grown up never knowing the pain of not having the internet, and are less “susceptible” to traditional marketing than previous generations.Read More
Congratulations – you made a marketing video! It was a ton of work, but now you can sit back, relax, and watch the view count climb … right?
Maybe not. See, just posting a video isn’t enough. Like other content you post, many elements go into choosing topics, filming, editing, optimizing, publishing, and getting prospective customers to watch it.Read More
That being said, if you’re the human who does the editing and you want to take a last pass over your work, or if the human who does the editing is unavailable and you absolutely need to send something out, there are several helpful options available online.Read More
Topics: content marketing
If I had more time, I would have written a shorter letter.
(Or, as Blaise Pascal would have said: Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.)Read More
Supposedly – because really, how do they figure this stuff out? – our collective attention spans have shrunk to a discouragingly low 8.25 seconds.
Also supposedly, goldfish have an attention span of nine seconds.Read More
Michael Masterson is an entrepreneur whose first business opened when he was 11 years old. Forty-five years later, he has started or co-started dozens of successful businesses – with a strategy that is vastly different than anything you’ve heard of yet: Ready, Fire, AIM. (Which is, incidentally, a book; follow the link to find it on Amazon.)
If you’re like us, you planned too much for 2016, and there were customers you didn’t get, money you didn’t make, and goals you never accomplished. Instead of sighing and pushing those goals straight off the 2016 page and onto the 2017 page, however, we decided to try something different this year.Read More
Content: love it or hate it, you gotta have it – blogs, whitepapers, checklists, press releases, website content, slideshows for webinars, landing pages, and more. The amount of content you need to create, in fact, can be daunting.Read More
Topics: good content marketing
Content, content, content: the (unofficial) inbound marketing mantra. Quality content is what brings people to your site and helps them get to know, like, and trust you – but the constant need to create engaging, share-worthy content can be time-consuming and, frankly, exhausting.
The good news is that you can squeeze more out of the content you’ve already created by repurposing it into different forms. As long as your content is high quality, converting it into something new to post and promote can cause more people to engage with it and attract more website visitors, increasing your chances of conversion.Read More
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog: