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Why you need marketing coaching

May 22, 2013

“I need more leads” This is often the principle problem that we are brought in to address. We all need more leads. But what you really want as the business owner/VP of Sales/President is more sales, and probably more sales from new customers (those are two different things). This is a different type of post [...]

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We’ll fix it in post

May 17, 2013

This was one of my favorite sayings while working in video production. It was the opportunity to take one final look at your video while you were in the post production stage (hence the “post”) of your project. There, you could raise and lower audio levels, adjust colors, or add emotion with music and slow [...]

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Tales From the Dark Side of Multi-tasking

May 11, 2013

Our last weekly tip was on how your audience experiences your company. As it turns out, I misspelled several words in the email…grrrr. Of course, the reason was because I was multi-tasking and in a hurry. I was writing the email, moving our email service to Hubspot for the first time and watching my two and [...]

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Marketing Hits and Misses

May 1, 2013

Its time for another hit or miss post. We are all subjected to so many marketing messages everyday – once in while its worth stopping to look at a few in detail. Tretorn Shoebag – Reinforcing values and differentiation This bag to the left is what a recent purchase of Tretorn tennis shoes showed up [...]

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When you are on vacation, take the time off

April 24, 2013

I just got back from vacation in beautiful, sunny Madeira Beach Florida and if you haven’t ever been there I highly recommend it. However this is not a travel blog, so I will get to my point. While there I saw people who were supposedly on vacation, taking business calls, firing off email etc. Normally [...]

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Small Business Branding Revisited

April 18, 2013

A couple of years ago I wrote on small business branding. My point then was that in a small business, you are the brand. And I still agree with that, more than ever. But I want to take it further. The conversation keeps coming up, sometimes with new clients, sometimes with ones that I have [...]

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BANT in Marketing Speak

April 10, 2013

Last Week, Chris Penn @cspenn, wrote a great post on BANT and what it can mean for projects and productivity. BANT is a long used sales term that stands for Budget Authority Need Timeframe Chris re-worked it for projects and an internal measure (read his whole post here). He rephrased it as “Suppose you [...]

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Why tracking matters, and why traditional martial arts is suffering

April 6, 2013

I recently moved to Charlotte, and I’ve trained in some variation of martial arts for much of my life. You would think this would make me into a Chuck Norris like killing machine, and you would be terribly wrong. This blog comes from my (somewhat fruitless) struggle to find a martial arts school I [...]

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Three high costs of not discussing pricing online

March 29, 2013

One of the most expensive questions that companies don’t answer is one of pricing. I often hear the following quotes: “I just want my prospects to call me before I give a price” “My pricing is too complicated to quote a price to casual inquires” “I don’t want my competition to know what my pricing [...]

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How listening to customers can help you win

March 27, 2013

It was my husband’s birthday recently so I decided to get him some fancy dress shirts. I HATE shopping but couldn’t think of anything else. The shirts that I like to get him are called Bugatchi and retail for $150 normally. I can find these same shirts at Nordstrom Rack for $60. The problem with [...]

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