Your Secret Weapon (For Sales, Marketing, and Customer Delight)
I often get asked, “What’s the magic bullet?” or “What’s something I can do that no one else is doing?” Sometimes that question is related to marketing. Sometimes sales. Sometimes customer satisfaction (or, as I prefer, customer delight).
Read MoreTopics: customer delight
How Tech Advancements Change How We Deliver Marketing Messages
Technology changes the way we live in and learn about the world, and it’s affecting the marketing world. As marketers, we have to continuously learn the best ways to get our message to the right people.
Read MoreTopics: technology
The Sales Funnel: The Best Content to Post and When
The sales funnel is the buying process customers “fall” through when making a purchase.
Things like your industry, business model, product, pricing, and audience mean your funnel won’t look like every other funnel – B2C customers, for example, often spend less time in the middle of the funnel, whereas B2B customers need more nurturing in that stage.
Read MoreGetting Your Project Workflows Flowing
In the book The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber, Gerber writes about the importance of building your business like a franchise, structuring everything.
Read MoreTopics: workflows
4 Reasons Your Webinars are Missing the Mark
Hosting webinars to communicate your organization’s offerings, troubleshoot common challenges, or share valuable content is a popular way to have a non-pressured conversation with prospects or solidify customer relationships.
Read MoreTopics: webinars
Using A/B Testing to CYA
Welcome to A/B testing 101! We’re going to walk through A/B testing by defining it and then discussing the three steps of how to A/B test effectively: prep work, what to do during testing, and post-A/B testing. Then we’ll discuss the benefits – one of which is how A/B testing can CYA.
Read MoreDo These 4 Things (and Stop Doing These 4) to Get More B2B Leads on LinkedIn
Leveraging LinkedIn can be a powerful way to drive sales leads; in fact, LinkedIn claims that 80% of B2B leads come from using LinkedIn. (Read other powerful statistics on marketing with LinkedIn here.) To understand the value of LinkedIn as a lead generation tool, it helps to understand its users and the information it offers. There’s a wealth of knowledge available to support B2B salespeople and marketers on LinkedIn – you can use content to gather insights on potential job candidates, qualify leads, gather insights on companies, offer insights into your own organization’s capabilities, position yourself and your company as thoughts leaders, and enable targeted advertising to qualified prospects.
Read MoreTopics: Using LinkedIN
Your Hair is Fine, the Lighting is Fine, JUST GO LIVE ALREADY: 3 Do's and Don’ts of Facebook Live
Facebook Live launched in April 2016 and is a useful tool for furthering your brand. Live streaming has opened the door to much larger audiences and can add to your sales funnel. Many businesses don’t use it because they (well, their employees) are too self-conscience about being live in front of a camera.
I promise once you hear these stats you’ll change your mind.
Read MoreTopics: facebook
3 Reasons to Push the Boundaries with Your Marketing Efforts
Einstein (supposedly) said, “The definition of insanity is doing the same thing over and over again and expecting different results.”
Believe it or not, this applies even to your marketing efforts. If you’re in charge of the marketing for your company and aren’t getting the results you’re expecting, it’s time to try something different. As the go-to marketing person, it’s your job to push the boundaries in everything you do; if you work with another marketing firm, it’s your job to be open to new suggestions. Otherwise, you’ll fall into the proverbial revolving door (not somewhere you want to be).
Read MoreTopics: marketing lessons
5 Ways to Make Your LinkedIn Profile Work for You
After being acquired by Microsoft in 2016, LinkedIn has gone through monumental changes, including the robust integration of Microsoft’s suite of services, including Office 365, an expanded publishing platform, and streamlined desktop and mobile apps. Critics had a lot to say, noting that Microsoft’s acquisition was the inevitable demise of LinkedIn. Over the past several months, however, media and marketing outlets have been noting that LinkedIn has truly improved, including AdWeek in this article.
Read MoreTopics: Using LinkedIN
