Blog Ramblings

Marketing Ninja Warrior

Posted by Katie Lorenz | July 19, 2016


Marketing ninja warrior? What the heck is that? Many of you have seen the TV show American Ninja Warrior, but if you haven't, here's a brief description: ANW is a game show in which contestants must tackle and succeed in beating very challenging obstacle courses. Now, I know what you're thinking – "How does this have anything to do with marketing my business?"

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Go Where Your Customers Could Be and Your Competition Ain't

Posted by Courtney Wachob | July 12, 2016


There's a restaurant in Myrtle Beach, SC with legit Maryland-style seafood. How do I know it's legit, you ask? Because I spent 12 years – my formative years, I might add – going to the beach in Ocean City, MD.

I mourned good seafood when I moved down south – fried seafood is an abomination. So when my parents and I discovered this truly Maryland-style seafood in a place so far away, we were ecstatic.

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Topics: Differentiation

Click Here to Shrink Your Business! (Part Two)

Posted by Matt Starnes | July 7, 2016


You still want your professional services business to be successful, right? You're still focused on growth, right? Excellent. In part one of this blog, we defined organic and inorganic growth, talked about focusing on a well-defined niche, and began to discuss differentiation.

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Topics: Differentiation

What You Need to Know About Growth-Driven Design for Marketing

Posted by Kimberly Hughes | June 29, 2016


The web development world has been buzzing about GDD, or Growth-Driven Design, which is a methodology that embraces small, methodical, and frequent design changes to a website as compared to a total, one-time, comprehensive redesign. The explosion of GDD has enlightened marketing professionals on flaws regarding traditional marketing tactics, inviting our mindset to evolve and forcing Type-A marketers, like myself, to take a step back, and embrace the process.

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Topics: growth driven design

A New Monster Joins the Leading Results Team!

Posted by Laura Lorenz | June 23, 2016


A few years ago, when we decided to use HubSpot for our clients, we found that we had to feed the content monster to leverage inbound marketing. 

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Why it’s Important to be Process Driven: A Detailed Process is a Golden Process

Posted by Katie Lorenz | June 20, 2016


We’ve seen it a million times: companies that seem to randomly achieve success – but just as quickly fail. These companies live on the brink of failure and success. In speaking to them, we quickly discovered the reason why – a lack of processes. These companies hit the mark once and cannot repeat it because they have non-repeatable processes, which are the most useful tools for making your business skyrocket.

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Topics: processes

Are You Addicted to Your Gadgets?

Posted by Courtney Wachob | June 16, 2016


Caffeine and anxiety medication aside, I prefer not to think of myself as addicted to anything, but my boyfriend would add lip balm, my Fitbit, and my iPhone (although I bet you already knew that) to the list. 

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Topics: technology

Click Here to Shrink Your Business (Part 1)

Posted by Matt Starnes | June 14, 2016


Just kidding! You want your professional services business to be successful, right? You're focused on growth, right? Whew, good. If you were looking to shrink your business, I was going to tell you to exit stage left.

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6 Requirements to Drive Your Business to the Next Level of Success

Posted by Laura Lorenz | June 8, 2016


I love to learn, and I had a great opportunity to do so at the HubSpot Partner Day. I take a day and a half from working IN our business to working ON our business. This event is always great, and I learn so much.

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Topics: business evolution

How to Get the Best Results from Your Marketing Agency

Posted by Kimberly Hughes | June 2, 2016


Your company is engaged in a relationship with a marketing agency, and you’re feeling optimistic about the opportunity. You know how you’re going to provide your potential leads and customers with the insight and enterprise they crave – not to mention that you’re on your way to taking your business to the next level.

Though the weight is on the marketing agency to complete the proposed action items, tasks, and strategic input, your company is not without responsibility in this new found relationship.

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Topics: Marketing