Blog Ramblings

Revamp and Renew

Posted by Matt Starnes | September 29, 2015


I attended a friend’s birthday party recently that had quite an impact on me. Jim reserved a private room at a pub, rented a mic and speakers, and treated us to a unique experience. What transpired over the next hour-and-a-half, including a brief intermission, was amazing.

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Topics: new website, Marketing

Marketing is a Game of Focus

Posted by Darling Jimenez | September 23, 2015


If you managed to drag yourself to the movie theater recently you might have run into the poster below.

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Topics: Marketing, narrowing focus

The Ebb and Flow of Marketing Agency Relationships

Posted by Dan Kraus | August 3, 2015


I’ve had a lot of houseguests these past few weeks, and one thing that has struck me is how much energy some take and how little energy others take. I’m not talking about the entertaining or cooking or cleaning the sheets after they leave – they were all classically “good” houseguests – but rather the actual energy and exhaustion that I feel (or don’t) after they are gone.

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Topics: marketing agency, client relationships

If Your Language Doesn't Evolve, You'll Go Extinct

Posted by Courtney Wachob | July 23, 2015


Sometimes I ask my boyfriend if he remembered to set the DVR to tape our favorite shows. 

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Topics: customer language, business evolution

The Correct Use of Content

Posted by Susan Grewell | July 13, 2015


Like many, I enjoy running outdoors and I often run in my neighborhood. Along with this penchant, I also love nature and particularly trees. So as I run in my neighborhood I am often captivated by the beauty of the trees there – and occasionally, saddened.

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Topics: content mistakes, buyer persona, buyer's journey, qualifier

Why HubSpot?

Posted by Dan Kraus | June 22, 2015


We get this question a lot. Why should I work with HubSpot? Why do I want to pay for my website when I can create it for free on WordPress? Isn’t it the same thing as Marketo/Pardot/Lead Lander/insert your choice here.

I have great answers to this question, but first, I want to set some context.

We talk to a lot of software and technology businesses that are in a unique stage of growth – we like to call it the “getting ready for the next leap” stage. These companies have survived start-up and all the bumps associated with getting a product into the market and getting traction. They are no longer a technology or software application looking for a good use-case. They've found a target market that benefits from their products, they have happy customers, and now they want to grow to the next level.

These companies have invested heavily in engineering and sales. Marketing, not so much – and that is where they need to go to reach the next growth curve.

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How Are You Being Perceived?

Posted by Courtney Wachob | June 9, 2015


My car was recently rear-ended, and the insurance company decided to total my car. I'm not great with change, so my new car is nearly the same – same straight drive, same color, same sedan model, same fabric seats, etc. (I can't deny that I love the new Bluetooth, though!)

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Topics: perception

100 Percent of the Time – or at least 99 Percent

Posted by Dan Kraus | May 6, 2015


Nothing is 100% certain, except, as Mr. Ben Franklin once said, death and taxes (and who knows, death may not be 100% certain for much longer). But it seems to me that there is a marketing and sales advantage that accrues to the company that strives for 100% and advertises that fact.

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Topics: technology, inconsistency

Social Media Bullying

Posted by Matt Starnes | April 21, 2015


I was attending a Meetup at a local coffee shop in Charlotte, NC recently when six customers walked in sat down at one of the reserved tables and chairs for our group. The night was young and we were not using the space yet although our gaming group members sat all around them. We greeted new attendees and welcomed them into the various board games started around the room. An hour and a half after the customers sat in our reserved space we asked them politely to move to the bar seating and pointed out the signage at the table they sat around clearly had the name of our group, time span, and in all caps RESERVED. What followed was disturbing and had never occurred before.

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Topics: bullying

Women, Money & Entrepreneurship

Posted by Darling Jimenez | April 15, 2015


As a web developer, I have had the blessing of working with a lot of people; many of these have been women running businesses, fighting to stay afloat. A lot of these women were excellent in their professions as hair stylist, musicians, and chefs. However, they all seem to have a common characteristic. As I asked them questions about their businesses and their goals in wanting a new website, they all seemed to hesitantly answer no to one very important set of questions.

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Topics: Marketing, women, money