That being said, if you’re the human who does the editing and you want to take a last pass over your work, or if the human who does the editing is unavailable and you absolutely need to send something out, there are several helpful options available online.Read More
Topics: content marketing
I’ve switched roles at Leading Results and love it! I spend my time talking with people to see how we can help them grow their business.Read More
I recently read an article by Business Daily that blew my mind – it was called “The Cost of a Bad Hire.” Some of the statistics on bad hires and the cost they have for agencies were surprisingly high. This sparked an interest in me on the topic of personality versus experience and whether one outweighed the other or if they were equally important.Read More
Topics: company culture
As marketers – and especially marketers that work for agencies – our goal is to generate qualified leads for our clients and our own companies. Of course, there’s a lot of other work that goes into being a standout marketer, but at the end of the day, if we don’t produce sales qualified leads for our clients or company, we’re out of a job.
If your current lead generation tactics make you feel like you’re treading water in the deep end, don't worry – the solution is easier than you think.
And it very likely has something to do with your frame of mind.Read More
Topics: Effective Marketing
Like many small business owners and employees of small businesses, I attend networking functions. Last year I went to an event that had a small roundtable introduction followed by a brief mixer. You had 60 seconds to promote whatever you wanted and sell yourself. I was starting Leading Results’ podcast, Marketing Monster Mashup, so I closed our commercial with an invitation for guests.Read More
Last week I had the opportunity to attend HubSpot’s Partner Day, where they invite their Gold, Platinum, and Diamond partners to hear about future directions and collaborate on strategy. Much of what they cover is under non-disclosure, so I won’t disclose, but this blog was triggered by a passing comment made by a presenter that really resonated, so I wanted to repeat and expand on it.Read More
If I had more time, I would have written a shorter letter.
(Or, as Blaise Pascal would have said: Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.)Read More
So … how are you doing with those New Year’s resolutions? Can you remember any of them? Are you still working on any of them?Read More
When I sat down to write this blog, I thought about all the things I could write about: how to increase your website’s effectiveness, how to design your website for conversion, how to hire the right personalities, etc., etc.
However, nothing was compelling enough. I wanted to take it back to the basics and address a more human topic that ties to marketing but also life.Read More
I’m 99.99% certain you get graymail – and if you use email marketing, I'm 99.99% sure you’ve sent graymail. Don’t be ashamed; in the past, I’ve been guilty, too.
But now that you’re here, it’s time to spill the ugly truth: graymail hurts your email deliverability and database health more than you know … and here’s why.Read More