Blog Ramblings

Video isn't up-and-coming, it's HERE

Posted by Katie Lorenz | October 19, 2017


Take advantage of video as an exploding content medium by using it in all stages of the inbound methodology. Here's how:

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How to Create a Great Exhibition Stand That Improves Conversions

Posted by Stanley Tan | October 19, 2017


Successful companies are always on the lookout for the finest marketing strategies to help them improve their position in the marketplace.

Effective marketing strategies, however, can only be fully maximized if executed through the right tactics. One of the most common marketing tactic marketers employ is trade show exhibition.

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Leading Results Takes on Inbound 2017!

Posted by Katie Lorenz | October 18, 2017


Some of the Leading Results team attended the Inbound conference in Boston this year. Check this video that recaps our experience!

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3 Tech Takeaways from INBOUND 2017

Posted by Trevor McWilliams | October 17, 2017


So, let me set the scene for you … Sunday morning, 7 am … I join four of my coworkers in a 15-person van (leg room, major key) and begin our drive in Concord, NC. Fourteen hours later, we ended our journey in Boston, MA for the annual HubSpot INBOUND conference. With four long days packed full of amazing speakers and great content ahead of us, we got some sleep.

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Topics: inbound conference

My Breakup and Bad Clients: What They Have in Common

Posted by Darling Jimenez | October 12, 2017


Two months ago, I stood outside the doors of the 9-year relationship that defined a large part of my adult life. With tears in my eyes, a suitcase in my right hand and my dog’s leash in my left, I looked behind me to see the closed door and even knowing I was making the right decision didn’t make the path in front of me less scary. I knew that closing that door would forever transform me – but again, that realization didn’t make it easier.

Now, I know what you’re thinking: why is this marketing person talking to me about breakups? Why should I care and how does this affect my bottom line?

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Controlling Your Digital Destiny: Digital Assets You Need Access To

Posted by Claire Motz | October 10, 2017


Would you ever create a Facebook account for yourself and give the password to a person who doesn’t know you well? They’d have complete access to control how your family and friends see you online, and you’d have to go through that person to make any changes. Not a good idea.

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What's YOUR Marketing Pennywise?

Posted by Matt Starnes | October 5, 2017


I’m not really a horror guy, but I’m familiar with Stephen King – and considering his books have sold over 350 million copies, it’s safe to say a lot of people are familiar with Stephen King. I went through a phase as a kid where I read It, Christine, Cujo, and more; as an adult, I recently found myself in a matinee watching It: Chapter One.

I was scared.

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3 Tips to Increase Your Brand Awareness

Posted by Trevor McWilliams | September 26, 2017


If people don’t know about your brand, you won’t have success in your industry. Brand awareness leaves a lasting impression and people are more likely to tell others about you. In my blog last month, I talked about three reasons brand awareness makes the difference. Today I’m following up with three tips to increase your brand awareness.

Use these 3 tips to increase your brand awareness.

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Topics: brand building

Magic Windows of Time

Posted by Dan Kraus | September 22, 2017


Businesses that perform technical consulting services that stretch out over a long period face a particularly difficult challenge when it comes to getting client testimonials and stories. At Leading Results, we work with a number of these types of companies (environmental consulting and remediation, ERP consultants, long-term labor outsourcing, and the like). You don’t run across these types of business on a daily basis – they perform very niche, but very vital, services for other businesses.

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Topics: Testimonials

Emojis at Work: 👍🏼 or 👎🏼?

Posted by Courtney Wachob | September 19, 2017


First, there’s a debate about whether the plural for the word “emoji” is “emoji” or “emojis” … This author prefers “emojis,” so that’s what this blog will use.

Moving on.

Emojis are visual representations of emotions, objects, or symbols. They used to be called emoticons (emotional icons) and were often created with punctuation marks and viewed sideways. :)

Now they’re called emojis and are pictures. 😊

They’ve long been used casually in instant messaging, social media, and texting, but now it seems that emojis are making their way into the workplace, sparking a debate as to their appropriateness in business.

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Topics: business evolution