Blog Ramblings

Beam me up Scotty, er ... Alexa

Posted by Matt Starnes | February 23, 2017


The future is here, or at least beginning now. Remember in Star Trek when Captain Kirk would ask the computer a question and it would answer? Well, the Amazon Echo (aka Alexa) can do that – you can even program it to respond to "Computer" instead of "Alexa" to feel more like a space-navigating captain.

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Why It’s Important to Stay Educated

Posted by Katie Lorenz | February 21, 2017


One of the main ways to lock in a strong marketing strategy is by engaging with blogs, webinars, and other relevant content that’s not yours; you’ll see nuances you’ve never considered about topics you think you know like the back of your hand. It will keep you on top of industry news, best practices, dos, don’ts, and faux paus, and, hopefully, a step ahead of your competition.  

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Topics: continous learning

The Local SEO Playbook – Your Guide to Local Rankings

Posted by Laura Lorenz | February 16, 2017


If you’re a local business – that is, most or all your business comes from customers living in your community – you need to be very serious about local SEO.

There’s good news: ranking locally for the kinds of things your prospects are looking for isn’t rocket science, and maybe-not-quite-so-good news: it takes a serious commitment to a handful of things.

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Topics: local SEO

How to Work with Someone Who’s Good at Their Job, Passionate ... or Both

Posted by Kimberly Hughes | February 14, 2017


Nothing can break a newfound business relationship faster than a misunderstanding of personalities and intrinsic qualities. Understanding and appreciating one’s mind frame and personality goes a long way to creating and maintaining a successful partnership. It also offers an opportunity to understand how to engage and inspire team members of varying personalities to work as cohesively as possible.

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Ready, Fire, Aim!

Posted by Courtney Wachob | February 9, 2017


Michael Masterson is an entrepreneur whose first business opened when he was 11 years old. Forty-five years later, he has started or co-started dozens of successful businesses – with a strategy that is vastly different than anything you’ve heard of yet: Ready, Fire, AIM. (Which is, incidentally, a book; follow the link to find it on Amazon.) 

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Do You Find Producing Content and Participating in Social Networks Exhausting?

Posted by Laura Lorenz | February 6, 2017


I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.

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Topics: Social media

Industry Expert or Customer Expert: What’s More Important?

Posted by Dan Kraus | January 31, 2017


It's a question that every business owner or manager faces when they consider hiring outside consultants for help: “Am I better off working with someone who knows my business or better off working with someone who knows marketing and knows what’s going on?”

To put it bluntly, that’s the wrong question. Here’s why.

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Marketing is About Connection

Posted by Darling Jimenez | January 20, 2017


Over the last three years of working in the marketing trenches, I’ve come across countless reasons why people’s marketing efforts are ineffective. Often, these efforts, which require monumental energy, have, at the center, the right intention – but are in some ways misguided. I came to this conclusion after attending a salsa dancing social where I learned some important lessons about dancing salsa but also about marketing.

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New Year, New You, New ... MSPOT?

Posted by Courtney Wachob | January 13, 2017


If you’re like us, you planned too much for 2016, and there were customers you didn’t get, money you didn’t make, and goals you never accomplished. Instead of sighing and pushing those goals straight off the 2016 page and onto the 2017 page, however, we decided to try something different this year.

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Topics: GOALS

Are You Prepared to Rebuild After a Crisis?

Posted by Matt Starnes | January 5, 2017


Having the resources to rebuild after a crisis – whether caused by nature or man – is essential for businesses and individuals alike. Sometimes it's difficult to do with grace, but hopefully you’ve built a community of support to “have your back” in case the need arises.

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