The web development world has been buzzing about GDD, or Growth-Driven Design, which is a methodology that embraces small, methodical, and frequent design changes to a website as compared to a total, one-time, comprehensive redesign. The explosion of GDD has enlightened marketing professionals on flaws regarding traditional marketing tactics, inviting our mindset to evolve and forcing Type-A marketers, like myself, to take a step back, and embrace the process.Read More
Topics: growth driven design
A few years ago, when we decided to use HubSpot for our clients, we found that we had to feed the content monster to leverage inbound marketing.Read More
We’ve seen it a million times: companies that seem to randomly achieve success – but just as quickly fail. These companies live on the brink of failure and success. In speaking to them, we quickly discovered the reason why – a lack of processes. These companies hit the mark once and cannot repeat it because they have non-repeatable processes, which are the most useful tools for making your business skyrocket.Read More
Caffeine and anxiety medication aside, I prefer not to think of myself as addicted to anything, but my boyfriend would add lip balm, my Fitbit, and my iPhone (although I bet you already knew that) to the list.Read More
Just kidding! You want your professional services business to be successful, right? You're focused on growth, right? Whew, good. If you were looking to shrink your business, I was going to tell you to exit stage left.Read More
I love to learn, and I had a great opportunity to do so at the HubSpot Partner Day. I take a day and a half from working IN our business to working ON our business. This event is always great, and I learn so much.
Topics: business evolution
Your company is engaged in a relationship with a marketing agency, and you’re feeling optimistic about the opportunity. You know how you’re going to provide your potential leads and customers with the insight and enterprise they crave – not to mention that you’re on your way to taking your business to the next level.
Though the weight is on the marketing agency to complete the proposed action items, tasks, and strategic input, your company is not without responsibility in this new found relationship.Read More
Lately, I have taken to asking businesses if their website is a picture, a potted plant, or a pet. And with a bit of explanation, most people quickly get it, can answer, and can think about what they want their site to be versus what it is.Read More
Topics: web design
Are you a medical provider who can’t decide if social media is right for you and your practice? This blog offers some information about the most popular social media sites – LinkedIn, Facebook, Twitter, and Instagram – so you can make an informed decision about which are best for you.Read More
Topics: Social media
A first thought one might have when considering an internship: what industry can I learn the most from? Whether this is for a potential career or for life experience in a professional setting, marketing is the most diverse field to become a part of. The reason is that marketing takes structured creativity. Every member of a marketing team has a specific job that requires a sense of community to tackle a common task to achieve a common goal. Becoming a part of a team gives you an opportunity to learn the importance of creating an idea and then executing it in a structured manner. Marketing also has a social aspect to it that some might find a little challenging but it can open up so many opportunities. However, the main reason anyone should be interested in interning in marketing is that not only do you get to watch yourself grow, but you also experience a business growing around you.Read More
Topics: Marketing Skills