Blog Ramblings

Social Media for Medical Practices

Posted by Courtney Wachob | May 24, 2016


Are you a medical provider who can’t decide if social media is right for you and your practice? This blog offers some information about the most popular social media sites – LinkedIn, Facebook, Twitter, and Instagram – so you can make an informed decision about which are best for you.

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Topics: Social media

5 Life Lessons One Might Learn While Interning For a Marketing Agency

Posted by Katie Lorenz | May 10, 2016


A first thought one might have when considering an internship: what industry can I learn the most from? Whether this is for a potential career or for life experience in a professional setting, marketing is the most diverse field to become a part of. The reason is that marketing takes structured creativity. Every member of a marketing team has a specific job that requires a sense of community to tackle a common task to achieve a common goal. Becoming a part of a team gives you an opportunity to learn the importance of creating an idea and then executing it in a structured manner. Marketing also has a social aspect to it that some might find a little challenging but it can open up so many opportunities. However, the main reason anyone should be interested in interning in marketing is that not only do you get to watch yourself grow, but you also experience a business growing around you.

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Topics: Marketing Skills

5 Ways to Make Your Website Stand Out for Professional Services

Posted by Darling Jimenez | April 28, 2016


In today’s world, getting found online has become a monumental task. With millions of websites and the whole world at the click of a mouse, getting found online has become a mission in itself.

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Topics: website redesign, website leads

The 4 Ps of Marketing for Professional Service Firms

Posted by Dan Kraus | April 27, 2016


The four marketing p's for professional servicesThe 4 Ps of Marketing – Product, Price, Place, and Promotion – really aren’t applicable to a professional services firm (actually, they probably aren’t applicable to most businesses in our knowledge/experience economy – but I digress).

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Topics: Marketing, professional services

How to Ask for Referrals in the Professional Services Industry

Posted by Kimberly Hughes | April 25, 2016


You’ve heard the adage time and time again – “it’s not what you know, it’s who you know.” While I don’t agree with this statement 100%, there is validity in the importance of who you know. So, rest easy – the art of how to ask for referrals is not about being connected to the top 1% of executives in your community; you simply need to help others.

Yes, I said it. You have to help others.

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Topics: Referral marketing

Technobabble Doesn’t Make for Compelling Content – Whether You’re a Tech Company or Not

Posted by Courtney Wachob | April 22, 2016


If you create content, you already know that some people don't ever see it and that sometimes those who see it never click on it. But did you know that even those who click on it don't read the whole thing? Consumer surveys have found that, on average, any person who looks at your content reads only 60% of it. Why? No one knows for sure, but the two biggest probabilities are that 1) people have short attention spans or 2) your content is boring.

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Inbound Marketing for Professional Services

Posted by Susan Grewell | April 19, 2016


How Inbound Marketing Works for Professional Services

inbound-marketing-professional.jpgNew to the term inbound marketing? According to HubSpot,

Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring, and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. 

The concept of inbound marketing differs from outbound marketing in a number of different ways.

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Topics: Inbound Marketing, professional services

Fostering Your Online Reputation

Posted by Matt Starnes | April 13, 2016


I was sitting in a doctor’s office when I thought about a blog I wrote last year about social media bullying. The gist of the post was that if you receive a negative review, it’s important that you’re already connected, engaged, and proactive on social media rating sites. I was early for my appointment, so I clicked on my iPhone, Googled my location, and saw a bunch of mixed reviews. What struck me most was that the physician’s practice had no comments, good OR bad, in response to reviews. None. There was no social monitoring and no engagement or interaction with the patients.

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Marketing Your Professional Services Firm for Free

Posted by Matt Starnes | March 31, 2016


Are you in the Professional Services industry and looking to market yourself and your business? The most effective and inexpensive way to do so is through public speaking and word of mouth – your mouth.

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Topics: professional services

Thought Leadership - Marketing Trends for Small Business

Posted by leadingresults | March 30, 2016


Our founder, Dan Kraus, was recently interviewed as a Guest on the @SageNAmerica Thought Leadership podcast. 

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Topics: small business, thought leadership