Blog Ramblings

You Have an Idea – Now What?

Posted by Matt Starnes | February 4, 2016

  
  
  

Pop! An idea!

Did you ever receive a gift that was unexpected and changes the way you see the world? I was lucky enough to receive such a gift for the Christmas holiday. My future mother-in-law sent my fiancée and me a box of books. One was a children’s book.

Written by Kobi Yamada and beautifully illustrated by Mae Besom, I soon discovered that What Do You Do with an Idea? is a book for all ages.

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Topics: content marketing



How One Click Led to the Question "Did You Elope?" | A UX Case Study

Posted by Darling Jimenez | February 3, 2016

  
  
  

Next Door is a community portal to help neighbors stay engaged and informed about all things going on in the community. So I rejoiced when I got an invitation to join from my boyfriend (who I live with) and immediately clicked the sign up button. Little did I know that one click would lead to a lot of trouble. 

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Topics: user experience



Do Leadership

Posted by Laura Lorenz | January 28, 2016

  
  
  

For the past several months, I’ve been working on a book with some fellow Duct Tape Marketing colleagues – and what an experience! I had the opportunity to interview some genuine thought leaders who gave me very practical advice about how to become a thought leader. Writing a book is a daunting task, but when you collaborate with excellent people it is also a rewarding task.

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Topics: thought leadership



You Get What You Pay For

Posted by Courtney Wachob | January 25, 2016

  
  
  

When I was younger, I used to ride a bike – camping, rails-to-trails, around the neighborhood. Then I stopped, although I’m not sure why, or even when. Then, when I was 20, I decided I wanted to mix up my fitness regimen, so I got a bike. I figured it would work different muscles and all that jazz.

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Topics: Marketing



Balancing your Marketing Tactics Plan

Posted by Dan Kraus | January 20, 2016

  
  
  

At Leading Results, we do a lot of marketing planning – for us, of course, but especially for our clients. Like many marketers, our team members tend to lean into and plan the marketing tactics that they are a) most comfortable doing or b) like the most. And while this makes for engaged marketers, it generally doesn’t result in a balanced plan.

To help keep us thinking in a balanced approach to lead generation, we use a simple 2x2 grid that categorizes most lead generation tactics and provides us with an ongoing check-in visual as we plan. It’s not rocket science, however, in today’s world of non-linear buying processes, to realize you need some coverage of all the various ways in which to attract new customers.

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3 Reasons Your Web Development Company Shouldn't Handle Your Marketing

Posted by Kimberly Hughes | January 15, 2016

  
  
  

Every living being needs a few bare necessities to survive. For example, without at least air, food, water, and shelter, animals would die.

Your website is no different. 

If a website is only getting sporadic updates and attention, its survival rate, as it relates to lead generation and profitability, is slim to none. I’d be out of a job if this proved otherwise.

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Topics: web development, Inbound Marketing



Failing at Being Part of the Community it Serves

Posted by Dan Kraus | January 13, 2016

  
  
  

I don’t usually call out businesses that fail at something by name – I’d prefer to share the lesson and leave it at that – but the Northlake Mall and Starwood Retail Properties (the mall operator) in Charlotte have had 2 huge fails that I want to share and hope others can learn from.

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8 Tips to Avoid a Website Redesign Nightmare

Posted by Darling Jimenez | January 7, 2016

  
  
  

I recently met one of my sorority sisters in a coffee shop. She was new to the Charlotte area, and I had never met her before. In an effort
to offer some comfort and familiarity, I met with her to tell her more about Charlotte and to get to know her better. Only five minutes after our conversation began, she received a phone call. Apologizing for having to take it, she proceeded to hold a brief conversation, which ended with eyes full of tears.

“What’s wrong?” I asked her, concerned. She broke down again with renewed tears. She explained that she was in the process of redoing her website for a third time because both of the previous designers had failed to deliver a new website.

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Topics: website redesign, improve conversion rates



10 B2B Marketing Trends Impacting Your Past, Present, and Future

Posted by Dan Kraus | December 22, 2015

  
  
  

The last six months have been incredibly busy for our agency – we’ve been to Dublin and London to work with a client, held workshops in Atlanta and Charlotte with three other clients, brought on two new employees, and have collectively spent over 500 hours in seminars and sessions at the HubSpot Inbound Marketing conference, Duct Tape Marketing Consultants Summit, Google trainings, and numerous other education opportunities.

In those six months, we have raised our business development IQ to new levels and seen a transformation in the way we approach many things. Here are the top 7 things that we have learned, relearned, or just simply had reinforced during the second half of the year. From our experiences, there are lessons you can take and a few predictions for 2016 that we can make.

Here are the 7 most important B2B marketing trends we learned in 2015:

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Topics: B2B



Activity Does Not Equal Productivity

Posted by Darling Jimenez | December 9, 2015

  
  
  

How are you? Busy!!!

This is typically how conversations with our new clients begin. They talk about the number of tasks they need to accomplish and how their time is so limited that it’s impossible for them to accomplish those tasks.

Upon examination of the tasks, however, it soon becomes clear that some tasks are done repeatedly without a measurable result and without any real strategy behind them. Individuals are often caught up in a whirlwind of activity and a “cycle of busy” that don't seem to lead to any LEADS. So how do you break the cycle?

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Topics: improvemarketing, productivity