Blog Ramblings

Meet Cassie Brown, Chief Experience Officer and Owner of TCG Events

Posted by Matt Starnes | June 20, 2018

  
  
  

Join host Matt Starnes for an insightful conversation with Cassie Brown, Chief Experience Officer and owner of TCG Events.

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Topics: marketing monster mashup



Why Out-of-office Replies Can Be a Sales and Marketing Goldmine

Posted by Kimberly Hughes | June 13, 2018

  
  
  

To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up your inbox and sometimes because you really needed to contact that person and they’re unavailable. But auto-reply emails hold meaningful information that can aid your sales and marketing process – and build personal rapport.

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Topics: Marketing, Sales



Does Social Bookmarking Work for B2B Companies?

Posted by Courtney Wachob | June 6, 2018

  
  
  

Your coworker emails your team a link to an inspiring blog. Your boss sends a link to a page with best practices. You watch a video that offers step-by-step instructions for a task you can never remember how to do.

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Topics: social marketing, Social media



What Does Your World Look Like from the Outside In?

Posted by Dan Kraus | May 31, 2018

  
  
  

(I’m speaking to business owners and leaders here.)

And I’m guessing you probably aren’t sure.

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Semantic search is here, and it will change your SEO strategy

Posted by Matt Starnes | May 24, 2018

  
  
  

Do you feel like your SEO strategy team is constantly trying to keep your content and organic search strategy up to Google’s standards? It’s almost like trying to impress a date – we need the right lines (keywords), or Google won’t ask us out again. Like a good dinner date, Google’s algorithms are looking for conversational language, not one-word answers and dead-end questions.

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Topics: SEO



3 Signs Your Vision Can Become a Reality

Posted by Trevor McWilliams | May 22, 2018

  
  
  

You have a vision for where you see your business or product growing, but you don’t always know how to get it there. As marketers and designers, it’s our job to turn those plans into a reality. It sounds pretty easy, but often the path to success isn’t sunshine and rainbows – there are bumps and hurdles to avoid; fortunately, there are several simple ways to do so.

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Topics: building relationships



Are You Looking for a Shortcut or an Accelerant?

Posted by Dan Kraus | May 14, 2018

  
  
  

The definition of a shortcut is something that gets you somewhere faster – cutting a route to make it shorter. However, shortcuts can have a negative connotation (as in, the building’s structure is weak because the builder took shortcuts.)

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Should You Still Be Posting to Your Business's Facebook Page?

Posted by Claire Motz | May 10, 2018

  
  
  

Question: Is it worth your time to regularly post to your business’s Facebook page?

Short answer: Probably not.

Better answer: Yes, but you need to invest in your ad budget.

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Topics: facebook



Data Visualization and Artificial Intelligence (AI) with Sterling Scott of Stratifyd

Posted by Matt Starnes | May 8, 2018

  
  
  

Join Marketing Monster Mashup’s host, Matt Starnes, for an insightful conversation about data visualization and artificial intelligence (AI) with Sterling Scott of Stratifyd.

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Topics: marketing monster mashup



Why Segmenting Your Database Matters to Your Customers

Posted by Kimberly Hughes | May 3, 2018

  
  
  

Your CRM is stocked with prospects, or maybe you have a hearty email list. Great, but can you separate/segment based on prospects? No? Oh, we have work to do – here’s why.

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Topics: email marketing