Blog Ramblings

I Hate Forms!

Posted by Matt Starnes | September 20, 2016

  
  
  

Oh, my goodness – forms drive me batty! Everywhere I go there are forms to fill out. You've won a billion dollars from a Nigerian prince? All you have to do is fill out this form with all your personal information to get the money. No thanks! Buying a car? All we'll need is this form with your financial information since birth and a sample of your DNA. It's just that easy!

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What You Can Learn from the Ice Bucket Challenge

Posted by Courtney Wachob | September 13, 2016

  
  
  

If a butterfly flutters its wings in China, can it cause a hurricane in the Caribbean? We don’t know for sure, but we do know about cause and effect – everything you do affects someone or something else, whether it’s now or in the future, and you never know who, what, or how someone/something will be affected.

Take the Ice Bucket Challenge, for example.

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Sales is a Lagging Indicator of Success

Posted by Dan Kraus | September 8, 2016

  
  
  

“Sales is a lagging indicator of success” – I heard someone utter that phrase the other day and thought, “Huh. I never thought of it that way, but it’s true.” A sales person will disagree (they always disagree when you try to take credit away from their efforts), saying that sales is a (or the) measure of success. But when you truly dissect it, new customer acquisition or gaining a larger share of your customer’s wallet doesn’t happen unless everything else is tuned correctly – so your sales revenue really is the downstream measure of how successful everything else is.

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Shooting Down the Competition with Video Blogging

Posted by Katie Lorenz | September 6, 2016

  
  
  

Oh, would you look at that – a new blog! Are you reading it thoroughly? You may just be skimming it, but that’s all right. I understand why.

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The Technical Role in Marketing

Posted by Laura Lorenz | August 29, 2016

  
  
  

I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last year – and never completed it. I had been binge watching Mad Men and decided to look at how marketing has changed over the years. 

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Topics: Marketing



4 Practices to Help Professionals Increase Lead Generation on LinkedIn

Posted by Kimberly Hughes | August 25, 2016

  
  
  

With so many social media outlets in use today, it’s difficult to determine where you should spread your social media presence.

People often think that LinkedIn is just for job seekers, but that’s not the case. In fact, it’s the exact opposite – life on LinkedIn begins when you land a job. Actively utilizing LinkedIn to get an understanding of who the thought and industry leaders are in their community and who’s most capable of handling their business needs is a key benefit for those in the professional services industry. Optimized correctly, your profile will help you expand your contact base and increase lead generation on LinkedIn.

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5 Must-haves for a Successful Website

Posted by Trevor McWilliams | August 23, 2016

  
  
  

When searching the internet, there is nothing worse than opening a website and having no idea what it’s offering or where to go next. Whether you are a small business or a large corporation, having a website is vital – it serves as an around the clock marketing tool and an opportunity for new leads. Ensuring you have a successful website is even more important because it is a direct representation of your business. Bad website = bad reputation.

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Topics: website, new website



3 Ways Good Marketing Will Improve Your Patients’ Appointments

Posted by Courtney Wachob | August 17, 2016

  
  
  

People go to doctors for many reasons: they need an annual physical, they have a short-term sickness, they're chronically ill, they need surgery, they're getting an elective procedure ... well, you get the idea. 

Many people are intimidated by doctors and doctors' offices, which can be stressful even for those who are electing to have procedures. 

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Topics: website



You Are Putting Too Much Effort into Your Content Marketing

Posted by Dan Kraus | July 27, 2016

  
  
  

Your tech business is busy. You have product release cycles to manage. Customer support to provide. Training videos to record and publish. FAQ documents to write and verify. And, of course, new sales to make. Marketing is always on the to-do list, but never seems to get done because you don’t have the time to create the content to support it.

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Marketing Ninja Warrior

Posted by Katie Lorenz | July 19, 2016

  
  
  

Marketing ninja warrior? What the heck is that? Many of you have seen the TV show American Ninja Warrior, but if you haven't, here's a brief description: ANW is a game show in which contestants must tackle and succeed in beating very challenging obstacle courses. Now, I know what you're thinking – "How does this have anything to do with marketing my business?"

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