Blog Ramblings

3 Ways to Maximize Your Opportunity for Leads Using Twitter

Posted by Trevor McWilliams | February 14, 2018


You’ll never guess what I’m here to talk to you about today – that’s right, SOCIAL MEDIA. Social media continues to be a major key to your business’s success, and it’s important to understand how to get leads with it. A popular theme right now is that Twitter is on a downslope as far as success and popularity go, but it’s not a lost cause.

Here are 3 ways to maximize your opportunity for leads using Twitter.

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Topics: Social media

Case Studies vs Customer Snapshots vs Testimonials vs Reviews

Posted by Courtney Wachob | February 13, 2018


If your website, blog, premium content offers, marketing programs, etc. are on point, you’re doing a fantastic job of establishing expertise in your industry and drawing prospects to you. But do you find that prospects come and go without ever becoming customers?

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Topics: Testimonials

Why You Need Google My Business – Even if You Aren’t a Local Business

Posted by Claire Motz | February 8, 2018


In 2007, Google received 438 billion searches – all year. In 2017, Google received 100 billion searches – every month. If you look at your search history, you’ll probably find searches like “sushi near me” or “closest post office.” Google My Business (GMB) is arguably the most relevant and effective digital touchpoint to elevate a lead’s first impressions of your company, improve your local SEO, and gather more reviews. You can read more about GMB basics in my earlier blog, 6 Things You Should Know About Google My Business. But now I’m going to focus on making GMB work for companies who aren’t local businesses with brick-and-mortar locations. 

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Topics: google

How to Get your Employees to Help with your Social Marketing

Posted by Darling Jimenez | February 6, 2018


How do you get someone to do something they don’t want to do? A quintessential question asked by wives/husbands, children, parents, and – you guessed it – marketers and salespeople everywhere. 

Many books have been written on the power of persuasion, the science of likability, and a myriad of tactics to encourage someone to do something they aren’t enthusiastic about doing. From personal experience, I can tell you that this feat is quite difficult to accomplish. Fighting against the grain can be pointless – instead, try appealing to someone’s intrinsic motivations and tying them to what you want them to do.

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Topics: social marketing, Social media

Where Do Workflows Work and Where Do They Hurt Your Efforts?

Posted by Kimberly Hughes | February 1, 2018


In marketing platforms and systems like HubSpot, workflows are a staple of marketing automation and sales enablement. But are workflows the best measure for you? This blog outlines where workflows can be a marketing champion, and where they’ll weaken your efforts and drain your sales pipeline.

Let’s start with the basics.

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Topics: workflows

A Dangerous Stew of Commodity Thinking, Marketing Automation, and Metrics

Posted by Dan Kraus | January 30, 2018


“You can’t market what we do and you can’t sell what we do. We’re a commodity and an expense; companies aren’t looking for us – they only call when they need us.”

I’ve heard some version of this statement from dozens of clients and prospective clients over the 8+ years we’ve been in business. I heard it hundreds of times from my sales and marketing partners when I was in corporate software sales and marketing.

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The Importance of Sales and Marketing Alignment During a Long Buying Cycle

Posted by Kimberly Hughes | January 25, 2018


This is the final blog in my 3 Things You Need to Know to Nurture a Lead Through a Long Sales Cycle series. After covering buyer personas and the sales cycle, we’re at the most difficult but most important part of lead nurturing – sales and marketing alignment, affectionately known as smarketing.

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Facebook Lead Ads: What You Need to Know for 2018

Posted by Claire Motz | January 23, 2018


Anyone who has a Facebook account knows it’s easy to feel overwhelmed by the number of posts you see on your newsfeed from friends and advertisers. As the power of organic reach decreases, the need for paid advertising increases, and Facebook’s advertising platform is one of the most powerful tools available to a marketer – it can reach over 2 billion active users all over the world in the blink of an eye. And every day, Facebook gets smarter about delivering ads to users to make it effective for businesses and consumers alike.

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Topics: facebook

How to Approach Any Food Situation with TNT

Posted by Matt Starnes | January 18, 2018


Here I go again! Right before the December holidays, I managed to get the energetic Courtney Barnes of Total Nutrition Technology to sit down and record an episode of Marketing Monster Mashup (the official podcast of Leading Results).

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Topics: marketing monster mashup

3 Reasons to Choose Growth-Driven Design

Posted by Trevor McWilliams | January 16, 2018


Website design is a daunting task for many business professionals – it requires a lot of time and thought they don’t typically include in their day.

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Topics: growth driven design