Blog Ramblings

One Thing to Improve Sales and Marketing Effectiveness

Posted by Dan Kraus | December 1, 2016


Question: What is one thing you can do to improve your sales effectiveness and the impact of marketing for your technology company?

Answer: Improve your customer delight.

But that’s easier said than done, and if you think that customer satisfaction is the same as customer delight, you’re missing the point. Look at it this way: as consumers, we are frequently satisfied with our purchases – but we are rarely delighted. Satisfaction is best defined as “your expectations have been met.” “Delighted” indicates that your expectations were exceeded.

Read More

Topics: customer delight

The 8 Content Superstars You Need on Your Team

Posted by Courtney Wachob | November 29, 2016


Content: love it or hate it, you gotta have it – blogs, whitepapers, checklists, press releases, website content, slideshows for webinars, landing pages, and more. The amount of content you need to create, in fact, can be daunting.

Read More

Topics: good content marketing

How Pursuing Your Life’s Passions Can Increase Your Lead Generation

Posted by Kimberly Hughes | November 16, 2016


On the most basic level, client relationships are relationships you've thoroughly cultivated; business opportunities you've identified, nurtured, and closed. In a traditional mindset, one cultivates business opportunities from business networking, referrals, and website and marketing activities. All three are completely viable forms of lead generation, but by focusing only on those three activities, you’re missing the bigger picture.

Read More

Topics: Lead Generation

Happy Movember from Roco!

Posted by Roco | November 1, 2016

In celebration of Movember  a movement started in 2003  and men’s health, I have decided to celebrate and participate by sporting a new ‘stache. (Let me know how you like it!)
Read More

No, You're Not Plagiarizing Yourself

Posted by Courtney Wachob | October 25, 2016


Content, content, content: the (unofficial) inbound marketing mantra. Quality content is what brings people to your site and helps them get to know, like, and trust you – but the constant need to create engaging, share-worthy content can be time-consuming and, frankly, exhausting.

The good news is that you can squeeze more out of the content you’ve already created by repurposing it into different forms. As long as your content is high quality, converting it into something new to post and promote can cause more people to engage with it and attract more website visitors, increasing your chances of conversion.

Read More

"How To" Blog Post

Posted by Courtney Wachob | October 21, 2016



Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

Read More

Topics: Blog

2 Reasons a User Group Can Be a Game Changer for Your Business

Posted by Kimberly Hughes | October 5, 2016


If you have a problem in your business, where do you turn? Maybe to your mentor, a business coach, or a confidant? All are logical answers. But what about placing yourself with like-minded individuals who face similar challenges and roadblocks in the same trenches you do every day? If you haven’t already learned about the power of user groups, let me introduce you to this concept and explain why creating a user group can be a game changer for your business.

Read More

I Hate Forms!

Posted by Matt Starnes | September 20, 2016


Oh, my goodness – forms drive me batty! Everywhere I go there are forms to fill out. You've won a billion dollars from a Nigerian prince? All you have to do is fill out this form with all your personal information to get the money. No thanks! Buying a car? All we'll need is this form with your financial information since birth and a sample of your DNA. It's just that easy!

Read More

What You Can Learn from the Ice Bucket Challenge

Posted by Courtney Wachob | September 13, 2016


If a butterfly flutters its wings in China, can it cause a hurricane in the Caribbean? We don’t know for sure, but we do know about cause and effect – everything you do affects someone or something else, whether it’s now or in the future, and you never know who, what, or how someone/something will be affected.

Take the Ice Bucket Challenge, for example.

Read More

Sales is a Lagging Indicator of Success

Posted by Dan Kraus | September 8, 2016


“Sales is a lagging indicator of success” – I heard someone utter that phrase the other day and thought, “Huh. I never thought of it that way, but it’s true.” A sales person will disagree (they always disagree when you try to take credit away from their efforts), saying that sales is a (or the) measure of success. But when you truly dissect it, new customer acquisition or gaining a larger share of your customer’s wallet doesn’t happen unless everything else is tuned correctly – so your sales revenue really is the downstream measure of how successful everything else is.

Read More