In today’s world, getting found online has become a monumental task. With millions of websites and the whole world at the click of a mouse, getting found online has become a mission in itself.Read More
The 4 Ps of Marketing – Product, Price, Place, and Promotion – really aren’t applicable to a professional services firm (actually, they probably aren’t applicable to most businesses in our knowledge/experience economy – but I digress).Read More
You’ve heard the adage time and time again – “it’s not what you know, it’s who you know.” While I don’t agree with this statement 100%, there is validity in the importance of who you know. So, rest easy – the art of how to ask for referrals is not about being connected to the top 1% of executives in your community; you simply need to help others.
Yes, I said it. You have to help others.Read More
Topics: Referral marketing
If you create content, you already know that some people don't ever see it and that sometimes those who see it never click on it. But did you know that even those who click on it don't read the whole thing? Consumer surveys have found that, on average, any person who looks at your content reads only 60% of it. Why? No one knows for sure, but the two biggest probabilities are that 1) people have short attention spans or 2) your content is boring.Read More
New to the term inbound marketing? According to HubSpot,
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring, and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
The concept of inbound marketing differs from outbound marketing in a number of different ways.Read More
I was sitting in a doctor’s office when I thought about a blog I wrote last year about social media bullying. The gist of the post was that if you receive a negative review, it’s important that you’re already connected, engaged, and proactive on social media rating sites. I was early for my appointment, so I clicked on my iPhone, Googled my location, and saw a bunch of mixed reviews. What struck me most was that the physician’s practice had no comments, good OR bad, in response to reviews. None. There was no social monitoring and no engagement or interaction with the patients.Read More
Are you in the Professional Services industry and looking to market yourself and your business? The most effective and inexpensive way to do so is through public speaking and word of mouth – your mouth.Read More
Topics: professional services
Our founder, Dan Kraus, was recently interviewed as a Guest on the @SageNAmerica Thought Leadership podcast.Read More
A steady flow of qualified leads is critical to the growth and evolution of any business, but is especially important to professional services. When business slows, it’s necessary to examine your lead generation and conversion process and see where it needs strengthening. Specifically, it’s time to examine how easy it is for potential clients to engage in conversation with you and how well you convey what you do and how you can resolve their problem or answer their question.
If you’re experiencing a dip, drag, or lag in your lead conversions, these four ideas will put you back on track.Read More
If you’re a dermatologist (or any specialty medical provider, for that matter), your goal is for your practice to grow, and growth means new patients. Marketing and advertising can be expensive, however, and as busy as you are, overly time-consuming.
Enter referrals. While you can use marketing and advertising, a big part of getting new patients should include getting them through referrals – it’s a much easier way to get new business than finding new clients through other means.Read More