<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6018126682984&amp;cd[value]=0.01&amp;cd[currency]=USD&amp;noscript=1">

Social Media Bullying

Posted by Matt Starnes | April 21, 2015

  
  
  


I was attending a Meetup at a local coffee shop in Charlotte, NC recently when six customers walked in sat down at one of the reserved tables and chairs for our group. The night was young and we were not using the space yet although our gaming group members sat all around them. We greeted new attendees and welcomed them into the various board games started around the room. An hour and a half after the customers sat in our reserved space we asked them politely to move to the bar seating and pointed out the signage at the table they sat around clearly had the name of our group, time span, and in all caps RESERVED. What followed was disturbing and had never occurred before.

Read More

Topics: bullying



Women, Money & Entrepreneurship

Posted by Darling Jimenez | April 15, 2015

  
  
  


As a web developer, I have had the blessing of working with a lot of people; many of these have been women running businesses, fighting to stay afloat. A lot of these women were excellent in their professions as hair stylist, musicians, and chefs. However, they all seem to have a common characteristic. As I asked them questions about their businesses and their goals in wanting a new website, they all seemed to hesitantly answer no to one very important set of questions.

Read More

Topics: Marketing, women, money



Google’s Mobile Search Update – What To Do To Be Prepared

Posted by Darling Jimenez | April 8, 2015

  
  
  


You may or may not have heard that Google is yet again cooking up a new algorithm for its ranking system. This time, the main focus of the algorithm is to improve customers’ experiences as they relate to mobile technology.

Google has always kept its focus on providing its users with exactly what they are looking for. To continue to service customers in this way, Google will now penalize you for not having a mobile-friendly website.

If you have a mobile-friendly website, you’re off the hook. Otherwise, here are some steps to take before the April 21, 2015 deadline.

  • Find out if your website is mobile friendly: grab your phone and search for your website. Do you have to zoom in and out in order to view the content clearly? If not, check out the steps below.
  • You can also take our partner’s Marketing Grader Quiz to check if your website is mobile by clicking here.

If your website is not mobile-friendly here are a couple of suggestions on what to do next:

You should already have Google analytics and Webmaster tools set up on your website (if you don’t click here), so you can log into your Google account and look at Google’s mobile friendly test tool. This will give you some advice on how to improve your mobile website.

Google Page Speed Insights: Webmaster tools also allows you to check out your site speed. For mobile sites, this is particularly important as people are accessing your website from 4G, 5G, and other non-standard networks that can be significantly slower. A standard a score of 80 and above is good enough to pass the test.

Read More

Topics: keywords, google, google analytics, mobile friendly, webmaster tools, algorithm, mobile crawl error, mobile search



Price, Service and Brand Alignment

Posted by Dan Kraus | April 4, 2015

  
  
  


Seth Godin recently wrote a post on luxury and customer service, the essence of which is that if you can afford to pay more, the service doesn’t have to be great because the brand figures you can just buy another, – you can read it here – and I wanted to pile on with two recent experiences.

First was my wife’s experience with her Coach bag. She loves the Coach brand. She’ll walk into the store in the mall just to smell it. So recently she had a problem with one bag when the handles starting unraveling, she took it back to the store and they shipped it off to look at it for repair. 

Read More

Topics: Pricing, brand, cusotmer service



Marketing is Everywhere

Posted by Courtney Wachob | March 18, 2015

  
  
  


 The two jobs I had before I worked at Leading Results were in a school cafeteria and at a lock-down psychiatric facility for teenagers. To me, those things didn’t need marketing – everyone has to go to school, and everyone at school has to eat, and there was actually a waiting list for the psychiatric ward.

Read More

Topics: Marketing



SEO IS NOT MARKETING

Posted by Darling Jimenez | March 11, 2015

  
  
  



During my time working as a free lancer I often came across people who had little to no idea aboutmarketing, managing a website, or promoting themselves in the digital world. This made for a lot of interesting experiences and some frustrating encounters. One of these memorable encounters happened at a NYC Soho Starbucks on Spring Street where I met up with a physical trainer.

Read More

Topics: SEO, SEO techniques



Bad Service In the Age of Social Media

Posted by Darling Jimenez | February 9, 2015

  
  
  


I was driving on the I-85 highway in Charlotte, NC when I noticed my car began to slow down. With speeds that are typically above average, I-85 is the worst place for this to happen. Car after car zoomed pass me. In the meantime, my car continued to slow, 60, 50, 40 … I quickly realized that I was in trouble and needed to pull over. At the next available exit I did and the car suddenly shut down in the middle of the right turning lane

Petrified, I immediately called my insurance company who promptly sent a tow truck. What followed was perhaps one of the worst customer service experiences I will ever have.

Read More

Topics: word of mouth, Social media



Without a persona, Just STOP

Posted by Laura Lorenz | February 2, 2015

  
  
  


I recently attended the first meeting of the West Chester PA HUG.  For those of you who don’t know what HUG is, it is a HubSpot Users Group.  As a marketing consultant in the area, I was excited to see this group form.  There were about 25 partners, end users and people who were interested in learning more about HubSpot and InBound marketing.

We spent most of the evening covering the buyer persona.  This is a semi-fictitious representation of your ideal client; the kind you want lots more of. A buyer persona is more than a demographic representation of this person.  It takes into consideration their goals and challenges, how you can help them. It also looks at their objections and how your respond. We've written about these before as well.  Check out the post here.

Read More

Topics: new website, buyer persona, website design, website redesign



Invisibility is the wrong superpower for your business

Posted by Dan Kraus | January 25, 2015

  
  
  


This may seem to be a nit... a picky complaint… but there is a lesson here.

I like my dry cleaning service. They pick up from my house and they return the clothes a couple of days later.  They charge my credit card and when they make a mistake (like when they wrecked a pair of pants) they include a note and offer compensation.

In general, this “invisible service” works pretty well; until it doesn’t. I say invisible, because I never have any personal interaction with them.  Just notes back and forth.

Read More

Topics: cusotmer service



Marketing Wanted

Posted by Courtney Wachob | January 16, 2015

  
  
  


There’s a song by Hunter Hayes called “Wanted” – you can watch the video here – and it was really strange because the last time I listened to it, it made me think of marketing.

It’s not about marketing, as you’d probably guess. It’s a love song, and Hunter Hayes wants to make his girl feel … well, wanted.

Read More

Topics: Customer Service, customer experience



Blogs-Recovered

Subscribe

Search