Blog Ramblings

Will You Accept the Marketing Revival Challenge?

Posted by Kimberly Hughes | June 22, 2017


Throughout our blog, you’ll notice that we discuss a wide variety of topics relating to marketing best practices, including tips and tricks to improve your lead generation efforts. As a team, we constantly push ourselves and push the envelope to create the best results for our client’s short- and long-term goals. We’re in the business of creativity, thought leadership, and having a deep understanding of consumer buying patterns.

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4 Reasons You Need HUGs in Your Life

Posted by Trevor McWilliams | June 20, 2017


There comes a point in time where everyone needs a HUG – a HubSpot User Group, that is! A HUG is a meeting where attendees learn marketing tips and tools to expand their marketing efforts, and the great news is that it’s open to anyone interested in learning new marketing ideas, not just HubSpot users. In the age of technology and social media, it’s important that we don’t stray from perhaps the most important relationship builders: face-to-face meetings.

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Marketing Monster Mashup: Spotlight on Darling Jimenez!

Posted by Matt Starnes | June 13, 2017


Did you know Leading Results has a podcast? Well, we do, and it’s called “Marketing Monster Mashup.”

What’s with the name, you ask? Well, Roco is our company mascot and content monster. He loves to devour content, so we decided to add a podcast to his nutritional intake. I’m Matt, and I host the whole crazy affair.

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Topics: marketing monster mashup

Choosing the Right Client – It’s Not Just About the Cha-ching

Posted by Darling Jimenez | June 6, 2017


In life, we’re forced to make choices we don’t want to make, and these choices come with a pretty little basket of consequences wrapped in a bow. Sometimes we realize we made the wrong choice when we peek inside the basket; other times we smile triumphantly when we see that our choices have been successful.

In business, we also have to make decisions we might not want to make – leads and potential clients come across our desks that we must choose to pursue or forego. These are some of the most important decisions you make.   

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Topics: customer acquisition

Between Chaos and Organization, You’ll Find Creativity

Posted by Dan Kraus | June 1, 2017


Between Chaos and Organization, You’ll Find Creativity

I said that phrase today and thought, “Wow, I need to write a blog post about that.”

Here’s why:

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Need Better Editing? Right This Way, Please.

Posted by Courtney Wachob | May 23, 2017

First things first: No automatic editing tool can ever take the place of a human – nothing is better than a professional editor who understands the natural flow of language and has a strong grasp of grammar and punctuation.

That being said, if you’re the human who does the editing and you want to take a last pass over your work, or if the human who does the editing is unavailable and you absolutely need to send something out, there are several helpful options available online. 

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Topics: content marketing

Is Your Marketing Company Telling You What You Need to Know?

Posted by Laura Lorenz | May 18, 2017


I’ve switched roles at Leading Results and love it! I spend my time talking with people to see how we can help them grow their business.

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5 Personality Traits to Avoid When Hiring New Employees

Posted by Darling Jimenez | May 16, 2017


I recently read an article by Business Daily that blew my mind – it was called “The Cost of a Bad Hire.” Some of the statistics on bad hires and the cost they have for agencies were surprisingly high. This sparked an interest in me on the topic of personality versus experience and whether one outweighed the other or if they were equally important. 

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Topics: company culture

2 Ways You’re Killing Your Marketing Efforts

Posted by Kimberly Hughes | May 11, 2017


As marketers – and especially marketers that work for agencies – our goal is to generate qualified leads for our clients and our own companies. Of course, there’s a lot of other work that goes into being a standout marketer, but at the end of the day, if we don’t produce sales qualified leads for our clients or company, we’re out of a job.

If your current lead generation tactics make you feel like you’re treading water in the deep end, don't worry – the solution is easier than you think.

And it very likely has something to do with your frame of mind.

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Topics: Effective Marketing

The Power of Having Your Shit Together

Posted by Matt Starnes | May 9, 2017


Like many small business owners and employees of small businesses, I attend networking functions. Last year I went to an event that had a small roundtable introduction followed by a brief mixer. You had 60 seconds to promote whatever you wanted and sell yourself. I was starting Leading Results’ podcast, Marketing Monster Mashup, so I closed our commercial with an invitation for guests.

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Topics: Networking