Blogging is a key component to a successful content marketing strategy, as it keeps your website and blog up-to-date, relevant, and continuously educational for your prospects; it also serves to nurture your leads and enlighten your current clients.
But sometimes life happens: you get writer’s block, time is limited, resources are allocated away from blogging. It happens to the best of companies and writers.Read More
Supposedly – because really, how do they figure this stuff out? – our collective attention spans have shrunk to a discouragingly low 8.25 seconds.
Also supposedly, goldfish have an attention span of nine seconds.Read More
My last blog post dealt with Amazon’s Alexa – all the fun things it can do, how it’s made my life easier, and how much more I feel like I’m living in Star Trek now! Today, however, I’m going to talk about the potential downsides to Alexa and other artificial intelligence (AI) in terms of privacy.Read More
It doesn’t matter if your clients tell their best friends that you’re the best thing since sliced bread – they’ll still Google you, and what they find is part of the buying process.
Controlling what people find when they do an online search is known as reputation management, which has a dictionary definition of “the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.”Read More
Topics: local SEO
The future is here, or at least beginning now. Remember in Star Trek when Captain Kirk would ask the computer a question and it would answer? Well, the Amazon Echo (aka Alexa) can do that – you can even program it to respond to "Computer" instead of "Alexa" to feel more like a space-navigating captain.Read More
One of the main ways to lock in a strong marketing strategy is by engaging with blogs, webinars, and other relevant content that’s not yours; you’ll see nuances you’ve never considered about topics you think you know like the back of your hand. It will keep you on top of industry news, best practices, dos, don’ts, and faux paus, and, hopefully, a step ahead of your competition.Read More
Topics: continous learning
If you’re a local business – that is, most or all your business comes from customers living in your community – you need to be very serious about local SEO.
There’s good news: ranking locally for the kinds of things your prospects are looking for isn’t rocket science, and maybe-not-quite-so-good news: it takes a serious commitment to a handful of things.Read More
Topics: local SEO
Nothing can break a newfound business relationship faster than a misunderstanding of personalities and intrinsic qualities. Understanding and appreciating one’s mind frame and personality goes a long way to creating and maintaining a successful partnership. It also offers an opportunity to understand how to engage and inspire team members of varying personalities to work as cohesively as possible.Read More
Michael Masterson is an entrepreneur whose first business opened when he was 11 years old. Forty-five years later, he has started or co-started dozens of successful businesses – with a strategy that is vastly different than anything you’ve heard of yet: Ready, Fire, AIM. (Which is, incidentally, a book; follow the link to find it on Amazon.)