Blog Ramblings

None of my customers use Social Media

Posted by Dan Kraus | October 13, 2015

I must hear this 5 times a week. Let me tell you – you are wrong. Maybe the guy signing the check for your product or service doesn’t use a social channel, but his team that is doing the research, reference checking and overall selection filtering are. Guaranteed.

Millennials – Those folks born in the 1980’s came of age connected with the internet and social media.  Theyare in their 30’s now and hold positions of real responsibility. They are the most educated generation ever and they feed on organic trust. The kind you can’t build with advertising. They crowd-source information – reviews, feedback, ideas – and if your product or service is up to par, or they can’t find good things written about by peers, you pretty much don’t exist. 

Read More

Topics: happy customer, Customer Service, Social media

Revamp and Renew

Posted by Matt Starnes | September 29, 2015


I attended a friend’s birthday party recently that had quite an impact on me. Jim reserved a private room at a pub, rented a mic and speakers, and treated us to a unique experience. What transpired over the next hour-and-a-half, including a brief intermission, was amazing.

Read More

Topics: new website, Marketing

Marketing is a Game of Focus

Posted by Darling Jimenez | September 23, 2015


If you managed to drag yourself to the movie theater recently you might have run into the poster below.

Read More

Topics: Marketing, narrowing focus

The Ebb and Flow of Marketing Agency Relationships

Posted by Dan Kraus | August 3, 2015


I’ve had a lot of houseguests these past few weeks, and one thing that has struck me is how much energy some take and how little energy others take. I’m not talking about the entertaining or cooking or cleaning the sheets after they leave – they were all classically “good” houseguests – but rather the actual energy and exhaustion that I feel (or don’t) after they are gone.

Read More

Topics: marketing agency, client relationships

If Your Language Doesn't Evolve, You'll Go Extinct

Posted by Courtney Wachob | July 23, 2015


Sometimes I ask my boyfriend if he remembered to set the DVR to tape our favorite shows. 

Read More

Topics: customer language, business evolution

The Correct Use of Content

Posted by Susan Grewell | July 13, 2015


Like many, I enjoy running outdoors and I often run in my neighborhood. Along with this penchant, I also love nature and particularly trees. So as I run in my neighborhood I am often captivated by the beauty of the trees there – and occasionally, saddened.

Read More

Topics: content mistakes, buyer persona, buyer's journey, qualifier

Why HubSpot?

Posted by Dan Kraus | June 22, 2015


We get this question a lot. Why should I work with HubSpot? Why do I want to pay for my website when I can create it for free on WordPress? Isn’t it the same thing as Marketo/Pardot/Lead Lander/insert your choice here.

I have great answers to this question, but first, I want to set some context.

We talk to a lot of software and technology businesses that are in a unique stage of growth – we like to call it the “getting ready for the next leap” stage. These companies have survived start-up and all the bumps associated with getting a product into the market and getting traction. They are no longer a technology or software application looking for a good use-case. They've found a target market that benefits from their products, they have happy customers, and now they want to grow to the next level.

These companies have invested heavily in engineering and sales. Marketing, not so much – and that is where they need to go to reach the next growth curve.

Read More

How Are You Being Perceived?

Posted by Courtney Wachob | June 9, 2015


My car was recently rear-ended, and the insurance company decided to total my car. I'm not great with change, so my new car is nearly the same – same straight drive, same color, same sedan model, same fabric seats, etc. (I can't deny that I love the new Bluetooth, though!)

Read More

Topics: perception

100 Percent of the Time – or at least 99 Percent

Posted by Dan Kraus | May 6, 2015


Nothing is 100% certain, except, as Mr. Ben Franklin once said, death and taxes (and who knows, death may not be 100% certain for much longer). But it seems to me that there is a marketing and sales advantage that accrues to the company that strives for 100% and advertises that fact.

Read More

Topics: technology, inconsistency

Social Media Bullying

Posted by Matt Starnes | April 21, 2015


I was attending a Meetup at a local coffee shop in Charlotte, NC recently when six customers walked in sat down at one of the reserved tables and chairs for our group. The night was young and we were not using the space yet although our gaming group members sat all around them. We greeted new attendees and welcomed them into the various board games started around the room. An hour and a half after the customers sat in our reserved space we asked them politely to move to the bar seating and pointed out the signage at the table they sat around clearly had the name of our group, time span, and in all caps RESERVED. What followed was disturbing and had never occurred before.

Read More

Topics: bullying