Blog Ramblings

4 Things You Should Blog About (and Do) When You Think You Have Nothing to Say

Posted by Kimberly Hughes | March 23, 2017

  
  
  

Blogging is a key component to a successful content marketing strategy, as it keeps your website and blog up-to-date, relevant, and continuously educational for your prospects; it also serves to nurture your leads and enlighten your current clients.

But sometimes life happens: you get writer’s block, time is limited, resources are allocated away from blogging. It happens to the best of companies and writers.

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Topics: blogging



Marketing for … Oh look! A Squirrel!

Posted by Courtney Wachob | March 21, 2017

  
  
  

Supposedly – because really, how do they figure this stuff out? – our collective attention spans have shrunk to a discouragingly low 8.25 seconds.

Also supposedly, goldfish have an attention span of nine seconds.

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Everyone Talks About Blogging ...

Posted by Laura Lorenz | March 16, 2017

  
  
  

... but why would anyone read your blog?

Good question!

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Topics: blogging



Alexa is Listening!

Posted by Matt Starnes | March 14, 2017

  
  
  

My last blog post dealt with Amazon’s Alexa – all the fun things it can do, how it’s made my life easier, and how much more I feel like I’m living in Star Trek now! Today, however, I’m going to talk about the potential downsides to Alexa and other artificial intelligence (AI) in terms of privacy.

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Meet Your New Business Card: Page One on Google Search Results

Posted by Laura Lorenz | March 8, 2017

  
  
  

It doesn’t matter if your clients tell their best friends that you’re the best thing since sliced bread – they’ll still Google you, and what they find is part of the buying process.

Controlling what people find when they do an online search is known as reputation management, which has a dictionary definition of “the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.”

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Topics: local SEO



Beam me up Scotty, er ... Alexa

Posted by Matt Starnes | February 23, 2017

  
  
  

The future is here, or at least beginning now. Remember in Star Trek when Captain Kirk would ask the computer a question and it would answer? Well, the Amazon Echo (aka Alexa) can do that – you can even program it to respond to "Computer" instead of "Alexa" to feel more like a space-navigating captain.

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Why It’s Important to Stay Educated

Posted by Katie Lorenz | February 21, 2017

  
  
  

One of the main ways to lock in a strong marketing strategy is by engaging with blogs, webinars, and other relevant content that’s not yours; you’ll see nuances you’ve never considered about topics you think you know like the back of your hand. It will keep you on top of industry news, best practices, dos, don’ts, and faux paus, and, hopefully, a step ahead of your competition.  

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Topics: continous learning



The Local SEO Playbook – Your Guide to Local Rankings

Posted by Laura Lorenz | February 16, 2017

  
  
  

If you’re a local business – that is, most or all your business comes from customers living in your community – you need to be very serious about local SEO.

There’s good news: ranking locally for the kinds of things your prospects are looking for isn’t rocket science, and maybe-not-quite-so-good news: it takes a serious commitment to a handful of things.

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Topics: local SEO



How to Work with Someone Who’s Good at Their Job, Passionate ... or Both

Posted by Kimberly Hughes | February 14, 2017

  
  
  

Nothing can break a newfound business relationship faster than a misunderstanding of personalities and intrinsic qualities. Understanding and appreciating one’s mind frame and personality goes a long way to creating and maintaining a successful partnership. It also offers an opportunity to understand how to engage and inspire team members of varying personalities to work as cohesively as possible.

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Ready, Fire, Aim!

Posted by Courtney Wachob | February 9, 2017

  
  
  

Michael Masterson is an entrepreneur whose first business opened when he was 11 years old. Forty-five years later, he has started or co-started dozens of successful businesses – with a strategy that is vastly different than anything you’ve heard of yet: Ready, Fire, AIM. (Which is, incidentally, a book; follow the link to find it on Amazon.) 

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