Blog Ramblings

5 Problems Growth Driven Design Will Solve For You

Posted by Darling Jimenez | November 6, 2015


Anyone who has ever done a website design or re-design knows how difficult the process and management of the project can be. From beginning to end, a web design project requires the focus, cooperation, and feedback of many moving people – people who don’t necessarily have the time to complete the project, no matter how much they want to. Often, you fall into intention limbo, where you want to get things done quickly but the project seems to move at an alarmingly slow pace. The result is a hallowed design that carries with it a hope of success left to chance.

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Topics: website redesign, growth driven design, better processes

When Shaming Goes Corporate

Posted by Courtney Wachob | November 5, 2015


Body-shaming, slut-shaming, fat-shaming, pet-shaming, parent-shaming, gender-shaming … it seems like the word “shaming” shows up in my social media feeds more than once a day.

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Topics: shaming, black friday, thanksgiving

Do You Know Your Buyer Persona?

Posted by Matt Starnes | October 18, 2015


My fiancé watches the reality competition show Project Runway. So I watch the reality competition show Project Runway. Most times I end up catching up on some reading or review my work game plan for the week. This episode was different. The JustFab fashion director Yuchin Mao introduced five style personas, and the designers had to create sellable, wearable looks based on the style personas. The topic immediately peaked my interest.

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Topics: buyer persona

None of my customers use Social Media

Posted by Dan Kraus | October 13, 2015

I must hear this 5 times a week. Let me tell you – you are wrong. Maybe the guy signing the check for your product or service doesn’t use a social channel, but his team that is doing the research, reference checking and overall selection filtering are. Guaranteed.

Millennials – Those folks born in the 1980’s came of age connected with the internet and social media.  Theyare in their 30’s now and hold positions of real responsibility. They are the most educated generation ever and they feed on organic trust. The kind you can’t build with advertising. They crowd-source information – reviews, feedback, ideas – and if your product or service is up to par, or they can’t find good things written about by peers, you pretty much don’t exist. 

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Topics: happy customer, Customer Service, Social media

Revamp and Renew

Posted by Matt Starnes | September 29, 2015


I attended a friend’s birthday party recently that had quite an impact on me. Jim reserved a private room at a pub, rented a mic and speakers, and treated us to a unique experience. What transpired over the next hour-and-a-half, including a brief intermission, was amazing.

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Topics: new website, Marketing

Marketing is a Game of Focus

Posted by Darling Jimenez | September 23, 2015


If you managed to drag yourself to the movie theater recently you might have run into the poster below.

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Topics: Marketing, narrowing focus

The Ebb and Flow of Marketing Agency Relationships

Posted by Dan Kraus | August 3, 2015


I’ve had a lot of houseguests these past few weeks, and one thing that has struck me is how much energy some take and how little energy others take. I’m not talking about the entertaining or cooking or cleaning the sheets after they leave – they were all classically “good” houseguests – but rather the actual energy and exhaustion that I feel (or don’t) after they are gone.

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Topics: marketing agency, client relationships

If Your Language Doesn't Evolve, You'll Go Extinct

Posted by Courtney Wachob | July 23, 2015


Sometimes I ask my boyfriend if he remembered to set the DVR to tape our favorite shows. 

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Topics: customer language, business evolution

The Correct Use of Content

Posted by Susan Grewell | July 13, 2015


Like many, I enjoy running outdoors and I often run in my neighborhood. Along with this penchant, I also love nature and particularly trees. So as I run in my neighborhood I am often captivated by the beauty of the trees there – and occasionally, saddened.

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Topics: content mistakes, buyer persona, buyer's journey, qualifier

Why HubSpot?

Posted by Dan Kraus | June 22, 2015


We get this question a lot. Why should I work with HubSpot? Why do I want to pay for my website when I can create it for free on WordPress? Isn’t it the same thing as Marketo/Pardot/Lead Lander/insert your choice here.

I have great answers to this question, but first, I want to set some context.

We talk to a lot of software and technology businesses that are in a unique stage of growth – we like to call it the “getting ready for the next leap” stage. These companies have survived start-up and all the bumps associated with getting a product into the market and getting traction. They are no longer a technology or software application looking for a good use-case. They've found a target market that benefits from their products, they have happy customers, and now they want to grow to the next level.

These companies have invested heavily in engineering and sales. Marketing, not so much – and that is where they need to go to reach the next growth curve.

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