3 Reasons Brand Awareness Makes a Difference
I’m in the market for a new TV ... and if you’ve shopped for a new TV before, you know there are a lot of identical products – they may have different logos, but they’re the same. The question then becomes “How do I decide which one to get?” and my immediate thought is “Oh, I know that brand, that looks cool” or “I’ve never heard of them before, pass.” In reality, the brand I’ve never heard of probably has the same quality as the familiar brand, but in my brain, they’re labeled ‘pass’ simply because of the word/symbol written on the front of the TV.
Read MoreTopics: brand building
Millennials are Just Young Adults
During the last few months, I’ve been reading about millennials – the good, the bad, and the ugly – and ultimately, I find myself fed up with the stereotypes. I have 2 daughters who fit squarely in the millennial demographic, and my experiences with them and their friends are nothing like the stereotypes out there.
Read MoreTopics: Millennials
I'm a Millennial – Here's How to Talk to Me
Move over, baby boomers – the millennials are taking over.
Which makes them the demographic every marketer wants to charm. But how? They’re not a traditional audience, having grown up never knowing the pain of not having the internet, and are less “susceptible” to traditional marketing than previous generations.
Read MoreTopics: Millennials
Millennials: Experiences & Tiny Houses
Millennials. They seem to be what everyone is discussing these days, and it probably has a lot to do with them outnumbering every other generation and completely influencing everything in their takeover. The hardest thing for marketers – or anyone else, for that matter – to pin down is what makes millennials tick.
Read MoreTopics: Millennials
Spider-Man is a Millennial, and His Superpower is Emotional Intelligence
Spider-Man can crawl across the ceiling, shoot webs, sense danger, and lift cars. But it turns out he has another super power: emotional intelligence.
Tom Holland is the new actor portraying Peter Parker/Spider-Man in Spider-Man: Homecoming, and the box office and critics are eating up his take on the web spinner.
Read MoreTopics: Millennials
Dial Toll-free (and Other Things Millennials Don't Understand)
What do those words mean to you?
The answer depends, very simply, on how old you are.
Read MoreIf It Ain't Broke... Hack It! (Thinking Outside the Box)
So ... we love HubSpot. We love it so much we have enough shirts in the office to outfit a soccer team. We love it so much we think it's the best thing since sliced bread. Why? Because HubSpot enables us to service our clients in new and innovative ways.
Read MoreTopics: Impact Awards, Hubspot Tricks
4 Secrets to Success for Working with Remote Employees & Marketing Teams
Business has changed drastically in the last two decades – the importance of employee engagement has been magnified, business borders have been shattered, and more U.S. employees are working remotely.
Read MoreWhy People Aren’t Watching Your Videos
Congratulations – you made a marketing video! It was a ton of work, but now you can sit back, relax, and watch the view count climb … right?
Maybe not. See, just posting a video isn’t enough. Like other content you post, many elements go into choosing topics, filming, editing, optimizing, publishing, and getting prospective customers to watch it.
Read More3 Reasons to Include Motion in Your Marketing
Congratulations – you’ve successfully attracted someone to your website! Now: how do you stop them from clicking the dreaded back button so they have time to gain value from your content?
Incorporate motion.
Read MoreTopics: content marketing
