Blog Ramblings

Run – Don’t Walk! – to Get an Editor

Posted by Courtney Wachob | April 19, 2017

  
  
  

If I had more time, I would have written a shorter letter.

(Or, as Blaise Pascal would have said: Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.)

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Adjusting for a Marketing Plateau

Posted by Matt Starnes | April 17, 2017

  
  
  

So … how are you doing with those New Year’s resolutions? Can you remember any of them? Are you still working on any of them?

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Finding Meaning in Your Work: Meeting Your Need for Significance and Impact

Posted by Darling Jimenez | April 6, 2017

  
  
  

When I sat down to write this blog, I thought about all the things I could write about: how to increase your website’s effectiveness, how to design your website for conversion, how to hire the right personalities, etc., etc.

However, nothing was compelling enough. I wanted to take it back to the basics and address a more human topic that ties to marketing but also life.

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What is Graymail? (And Why You Should Care)

Posted by Kimberly Hughes | April 4, 2017

  
  
  

I’m 99.99% certain you get graymail – and if you use email marketing, I'm 99.99% sure you’ve sent graymail. Don’t be ashamed; in the past, I’ve been guilty, too.

But now that you’re here, it’s time to spill the ugly truth: graymail hurts your email deliverability and database health more than you know … and here’s why.

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Topics: email



The Key to Ranking Your Local Business in Google

Posted by Laura Lorenz | March 30, 2017

  
  
  

There are a handful of factors Google uses to decide what sites appear in the search results when a person searches for a local business. (Let’s face it, we're all living in Google’s world.) Is it your site searchers see – or do they see one of your competitors' sites?

While we’ve previously shared our thoughts on reviewsschema markup, and citations, today we’re going to talk about the linchpin of the local listing game – your Google My Business page.

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Balance and Blend Your Lead Generation Tactics

Posted by Dan Kraus | March 28, 2017

  
  
  

Search marketing, SEO, SEM, pay-per-click, social media – if you read marketing journals or talk to a recent marketing college grad, you might think these are the only tactics that matter.

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4 Things You Should Blog About (and Do) When You Think You Have Nothing to Say

Posted by Kimberly Hughes | March 23, 2017

  
  
  

Blogging is a key component to a successful content marketing strategy, as it keeps your website and blog up-to-date, relevant, and continuously educational for your prospects; it also serves to nurture your leads and enlighten your current clients.

But sometimes life happens: you get writer’s block, time is limited, resources are allocated away from blogging. It happens to the best of companies and writers.

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Topics: blogging



Marketing for … Oh look! A Squirrel!

Posted by Courtney Wachob | March 21, 2017

  
  
  

Supposedly – because really, how do they figure this stuff out? – our collective attention spans have shrunk to a discouragingly low 8.25 seconds.

Also supposedly, goldfish have an attention span of nine seconds.

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Everyone Talks About Blogging ...

Posted by Laura Lorenz | March 16, 2017

  
  
  

... but why would anyone read your blog?

Good question!

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Topics: blogging



Alexa is Listening!

Posted by Matt Starnes | March 14, 2017

  
  
  

My last blog post dealt with Amazon’s Alexa – all the fun things it can do, how it’s made my life easier, and how much more I feel like I’m living in Star Trek now! Today, however, I’m going to talk about the potential downsides to Alexa and other artificial intelligence (AI) in terms of privacy.

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