(nod to Michael Lewis)Read More
(nod to Michael Lewis)Read More
Here’s our experience with most small and mid-sized companies (B2B, generally selling services or technology).
This is a guest post from fellow Duct Tape Marketing Consultant Phil Singleton. Thanks for such a great post!
Website and web development technology has come a long way since the birth of the Internet. From the first point-and-click websites, through Flash based websites to today’s mobile-responsive websites tricked out with slick HTML5 slide-and-scroll animation and parallax effects, the look and feel of the Internet has changed dramatically over the years. Of course broadband Internet connection has help speed things align too, literally. More importantly, the purpose and use of websites have changed so much, that the word “web site” is now misleading, because your company’s website is now so much more than just a site on the web. Here’s a quick overview of where we started and where we are today:Read More
You may have heard that our smart phones are to blame for the slower service in nice restaurants. If not, you should read this article. In essence it says that since we are busy taking pictures of our food, ourselves and our groups, service takes longer.Read More
I had the opportunity to do three presentations at the eXtremeCRM conference two weeks ago in Las Vegas and I wanted to give a shout out to the folks from The Portal Connector for Dynamics CRM for the way they leveraged social media for B2B marketing during the conference. (They took the same approach at the Microsoft WPC)Read More
I could not agree more with Tim Reisterer and his recent article in the Sales and Marketing magazine. (You can read the article here, on pages 22-23.)
It’s a great article and dead on point. Personas are an excellent way for marketers to paint a broad picture of those they are trying to attract, helping unseasoned marketers get a grip on the idea of whom they’re writing to and creating programs for. Personas also help shape the language you use in your marketing collateral and tactics while providing a common language to use inside an organization as they talk about different prospective customer roles.Read More
If you look at my résumé before I founded Leading Results, you’d see someone who was a bit schizophrenic in their sales and marketing career. I have had as many marketing roles as I have had sales roles. Why? Because when I had a sales job, I would often get frustrated with the effectiveness of the marketing to find me sales leads. Or the reverse: I’d have a marketing job and get frustrated with the effort – or lack thereof – that sales would put into the leads I generated. In either case, I’d shoot my mouth off and get told, “Okay, you go do it.” So I did.
I’m older and wiser now.
It sometimes seems that sales gets all the glory while marketing does all the work. It’s not true, but it does seem that way at times – though those times may be a-changing with the impact of the search engine on buyer behavior.
But I’ll assume that as a smart marketer/finance manager/consultant, you know all this, and still want to go and be a sales rep. Here are seven things you should be sure you know as you go:Read More
Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this.
When you are early in your business, before your business model finally gels, any customer that pays you is a good customer. This is one of the most treacherous times and one of the best times to let your closed customers influence your marketing strategy. But, and it’s a big but, you have to be careful in the questions you ask and the way that you listen to the answers.Read More
So day one of Inbound 2014 is over (perhaps not for you brewmasters). By now a few things have happened, you have met some very cool people, you have been excited by the new possibilities of the CRM and you have had way too much coffee, and still feel exhausted and not sure how you will make it to and through inbound's wednesday sessions in one piece. Here are 5 tips to help you make it through tomorrow in one piece:Read More
INBOUND IS AWESOME! There is so much positive energy, so much to learn and so many brilliant people. It's hard to remember every brilliant thing that has been said but here are 5 quotes to take away from day one