Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog:
If you have a problem in your business, where do you turn? Maybe to your mentor, a business coach, or a confidant? All are logical answers. But what about placing yourself with like-minded individuals who face similar challenges and roadblocks in the same trenches you do every day? If you haven’t already learned about the power of user groups, let me introduce you to this concept and explain why creating a user group can be a game changer for your business.Read More
Oh, my goodness – forms drive me batty! Everywhere I go there are forms to fill out. You've won a billion dollars from a Nigerian prince? All you have to do is fill out this form with all your personal information to get the money. No thanks! Buying a car? All we'll need is this form with your financial information since birth and a sample of your DNA. It's just that easy!Read More
If a butterfly flutters its wings in China, can it cause a hurricane in the Caribbean? We don’t know for sure, but we do know about cause and effect – everything you do affects someone or something else, whether it’s now or in the future, and you never know who, what, or how someone/something will be affected.
Take the Ice Bucket Challenge, for example.Read More
“Sales is a lagging indicator of success” – I heard someone utter that phrase the other day and thought, “Huh. I never thought of it that way, but it’s true.” A sales person will disagree (they always disagree when you try to take credit away from their efforts), saying that sales is a (or the) measure of success. But when you truly dissect it, new customer acquisition or gaining a larger share of your customer’s wallet doesn’t happen unless everything else is tuned correctly – so your sales revenue really is the downstream measure of how successful everything else is.Read More
Oh, would you look at that – a new blog! Are you reading it thoroughly? You may just be skimming it, but that’s all right. I understand why.Read More
I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last year – and never completed it. I had been binge watching Mad Men and decided to look at how marketing has changed over the years.Read More
With so many social media outlets in use today, it’s difficult to determine where you should spread your social media presence.
People often think that LinkedIn is just for job seekers, but that’s not the case. In fact, it’s the exact opposite – life on LinkedIn begins when you land a job. Actively utilizing LinkedIn to get an understanding of who the thought and industry leaders are in their community and who’s most capable of handling their business needs is a key benefit for those in the professional services industry. Optimized correctly, your profile will help you expand your contact base and increase lead generation on LinkedIn.Read More
When searching the internet, there is nothing worse than opening a website and having no idea what it’s offering or where to go next. Whether you are a small business or a large corporation, having a website is vital – it serves as an around the clock marketing tool and an opportunity for new leads. Ensuring you have a successful website is even more important because it is a direct representation of your business. Bad website = bad reputation.Read More
People go to doctors for many reasons: they need an annual physical, they have a short-term sickness, they're chronically ill, they need surgery, they're getting an elective procedure ... well, you get the idea.
Many people are intimidated by doctors and doctors' offices, which can be stressful even for those who are electing to have procedures.Read More