One of the best articles/posts I have read in a long time on web marketing/sales is the penny gap – written by Josh Kopelman, Managing Director of First Round Capital. I am an old school marketer relearning my craft in a social media – always on – web world. In the old days of the 80′s, we learned alot about pricing as part of the marketing mix and especially the concept of price elasticity (volume goes up as price goes down – to a point of diminishing returns). The web has turned these economics on its head (or at least its side), and Josh does a great job of looking at this from the VC point of view. Its worth the read… Think about how this applies to you in a business-to-business marketing world – especially if you market to small businesses
http://redeye.firstround.com/2007/03/the_first_penny.html
