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	<title>Comments on: Moment of Truth</title>
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	<description>We Help Small Businesses Stop Wasting Money on Marketing</description>
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		<title>By: Kathy Tito</title>
		<link>http://www.leadingresults.com/moment-of-truth/comment-page-1/#comment-11</link>
		<dc:creator>Kathy Tito</dc:creator>
		<pubDate>Mon, 13 Jul 2009 18:47:02 +0000</pubDate>
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		<description>Amen Dan!   Truth, Focus, Reality...all factors that lead to what we all want - profitable growth. Part of the &quot;upside of the economic downside&quot; is that businesses can not get by on inflated sales projections, but they can thrive when they fulfill the promise of a bullet-proof value proposition.

Economically-challenging times provide a list of checks and balances. A list that many industries have needed since investors started rewarding &quot;promise versus profit&quot; - about a decade ago. Now that the economy has stripped many companies of the luxury of non-profitable business lines, only the companies who are willing to deal in &quot;truth&quot; will remain.</description>
		<content:encoded><![CDATA[<p>Amen Dan!   Truth, Focus, Reality&#8230;all factors that lead to what we all want &#8211; profitable growth. Part of the &#8220;upside of the economic downside&#8221; is that businesses can not get by on inflated sales projections, but they can thrive when they fulfill the promise of a bullet-proof value proposition.</p>
<p>Economically-challenging times provide a list of checks and balances. A list that many industries have needed since investors started rewarding &#8220;promise versus profit&#8221; &#8211; about a decade ago. Now that the economy has stripped many companies of the luxury of non-profitable business lines, only the companies who are willing to deal in &#8220;truth&#8221; will remain.</p>
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