Live and die by referral

I work with many small businesses, that sell to small businesses.  60% or better of my customers say they get their best customers by referral – word of mouth… but what do they do to enhance the volume of their referrals?  In the business selling to business world, do you know who your customer’s advisor network is – their CPA, their Lawyer, their investors?  If you have a happy customer, you should know, because your happy customer is the introduction to their business network.  What better way to expand your referral base than to work with your customer’s advisor network to gain introduction to their clients.  It is not just what you know, but who you know, and who they know, that lets you grow your business.

Tagged as: Marketing