I love using the Duct Tape Marketing system to help my clients in the Philadelphia area. I have always believed that business should have systems and processes to continue to grow and to better help their clients. Most businesses have systems for accounting and other functions of business, but they don’t have one for their marketing efforts.
I find that businesses think about marketing when only when their sales or lead generation is down. Effective marketing takes consistent effort, using the right tactics that are focused on an ideal client. Think of marketing as priming the pump. You have keep at it to make sure that when you need water, it will be there. Understanding the clients that you serve, what problems they are trying to solve and where they go to get their information, allows the flow of potential business to be more qualified
Businesses tend to look at whatever tactic seems to be working for their competition and try to do that same thing, just better than them. If your business is not unique or different, your potential clients will look for the best price. You will be lost in the sea of sameness. If you can articulate how you solve their problem in a unique and different way, they will be happy to pay your prices.
When my clients hire me, they get a system and process for a continual stream of inquiries and it is based on Duct Tape marketing. Several of them have told me that they hired us because it was very clear how they would reach their goals that way. We work through a process to take you from where you are, to having a real strategy. You will have a way to talk to your ideal client that will move them through a consistent way to know you, then like you, to trusting you, to trying you, then buying from you. From there you can move them to repeat purchase and refer you to everyone they know. You come out with an actionable calendar that you can manage for consistent growth.
Here’s what Paula Paisley, owner of Paisley Solutions in West Chester, PA has to say about our process:
“I hold Laura and Leading Results in high regard. Prior to engaging them, I was feeling as though my marketing knowledge and ability was not enough to move us to the next level. I had been talking to numerous marketing people and felt they wanted to sell me a package of something (brochures, newsletters, websites, social media, etc…).
What Laura brought to the table was a process. With the Duct Tape Marketing system and Laura’s guidance, I learned so much more about marketing. With her help, we discovered our concept of what was important to our customers and the CPAs who refer us was much simpler than we imagined. While we were trying to promote a wide range of reasons to use Paisley Solutions…there were really only two that were key in the eyes of our customers and their CPAs… 1) we are dependable and 2) we make it easy for the customer.
Laura helped us craft a new message and put processes in place to share that message where it is most effective. She helped us close the deal on customers who were ready to buy and “nurture” (Laura’s word) those who are not yet ready. Her marketing calendar keeps us moving so the day to day work doesn’t interfere with the most important job of getting new customers.
The most important thing I can really share with you is that we have seen results! Last year (2011) we saw significant improvement in leads. So far this year, the phone is ringing off the hook. Not every lead pans out, but now we know not to waste the connection. I credit Laura with giving us the tools we need to grow. I feel she truly takes an interest in our business and keeps me up to date on what is new. I expect to continue working with Leading Results as “marketing” seems to change faster than the weather.
I highly recommend Laura and Leading Results because they help you get to know your customer and help you reach them with a consistent message.”
So ask yourself…
- Do you have a strategy?
- Do you have a way for your ideal client to get to know you, then like you, to trust you? So they will try you, buy you, repeat buy and refer you?
- Do you have educational content that help your ideal client solve their most pressing problems by using your product or services?
- Do you have a total web presence, where people can learn about you and products and where you communicate your expertise?
- Do you truly know how to make advertising, public relations and referrals grow your business?
- Do you have a system for your sales efforts?
- Do you live by a marketing calendar?
I have helped business in West Chester, Kennett Square, Exton, Warminster and many other towns in and around Philadelphia put all of those things in place.
Having a system keeps you on track, there is no guessing about what you should do.
If you would like to learn more about our Duct Tape Marketing system in the Philadelphia area, just let me know!