Comments on: Don't Confuse Advertising with Lead Generation http://www.leadingresults.com/dont-confuse-advertising-with-lead-generation/ We Help Small Businesses Stop Wasting Money on Marketing Tue, 13 Jul 2010 17:29:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: leadingresults http://www.leadingresults.com/dont-confuse-advertising-with-lead-generation/comment-page-1/#comment-3 leadingresults Sat, 19 Apr 2008 02:13:45 +0000 http://leadingresults.wordpress.com/?p=16#comment-3 Hi Stanley. Good question on the telemarketing call lists - do not call lists only apply to consumer based marketing. B2B isn't applicable - you can't list a business line on a do not call list (to the best of my understanding). As to the leads - my point was to build telemarketing lists - not to rely just on lists purchased from brokers. A self-built list will give you names that haven't been updated or added to a purchased list - I know of one company that found 4500 new business names in their market after the purchased lists had been "exhausted". If you can buy quality, qualified leads - where someone else has done the work for you, by all means, do so. Hi Stanley. Good question on the telemarketing call lists – do not call lists only apply to consumer based marketing. B2B isn’t applicable – you can’t list a business line on a do not call list (to the best of my understanding). As to the leads – my point was to build telemarketing lists – not to rely just on lists purchased from brokers. A self-built list will give you names that haven’t been updated or added to a purchased list – I know of one company that found 4500 new business names in their market after the purchased lists had been “exhausted”. If you can buy quality, qualified leads – where someone else has done the work for you, by all means, do so.

]]> By: Stanley http://www.leadingresults.com/dont-confuse-advertising-with-lead-generation/comment-page-1/#comment-2 Stanley Fri, 18 Apr 2008 19:37:36 +0000 http://leadingresults.wordpress.com/?p=16#comment-2 I am intriguing by your selection of telemarketing over other forms of B2B sales development activities, and would be very interested in hearing more as to why you chose this channel. In today’s “Do Not Call list” world, I would have expected to see a recommendation of investing in industry/trade specific publications, both print and digital. Perhaps you could delve deeper into this with some insights as to why this might produce better results in building a qualified leads list based on a limited budget, rather than the multitude of other marketing options in the SMB space. Also, you make a point to build, NOT buy, leads. In my past experience, I have found that purchasing a leads lists from an industry leading trade-specific association / publication house can produce much higher conversion rates with targeted messages and promotions. Granted the cost seems higher on the front-end of the campaign, however, our experience has been that you can reduce the number of outlets you are marketing to, and thus concentrate your efforts on a much smaller and more qualified segment, and thus reduce the overall expense. Again, I would be interested in your thoughts on this subject. Kind regards. I am intriguing by your selection of telemarketing over other forms of B2B sales development activities, and would be very interested in hearing more as to why you chose this channel. In today’s “Do Not Call list” world, I would have expected to see a recommendation of investing in industry/trade specific publications, both print and digital. Perhaps you could delve deeper into this with some insights as to why this might produce better results in building a qualified leads list based on a limited budget, rather than the multitude of other marketing options in the SMB space.

Also, you make a point to build, NOT buy, leads. In my past experience, I have found that purchasing a leads lists from an industry leading trade-specific association / publication house can produce much higher conversion rates with targeted messages and promotions. Granted the cost seems higher on the front-end of the campaign, however, our experience has been that you can reduce the number of outlets you are marketing to, and thus concentrate your efforts on a much smaller and more qualified segment, and thus reduce the overall expense. Again, I would be interested in your thoughts on this subject.

Kind regards.

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