With 2016 in the books, it’s time to consider 2017 and figure out what the design trends of the year will be. The trick is to catch on before it’s too late – with the ever-changing tech world, these trends are becoming harder and harder to predict. If done right and tracked properly, however, you can be at the forefront and gain a huge competitive advantage.Read More
In the graphic design world, having a portfolio of your work is a must – no if, ands, or buts about it. A portfolio is a representation of your creative mind coming together in various works. Whether you are applying for a new job or trying to acquire a new client, they simply will not even consider you as an employee if you don't have a portfolio. Therefore, you need to know what it takes to build a successful portfolio to earn a new job or new clients.Read More
In addition to the logistical must-haves for a successful website, your website should also look appealing to visitors. This doesn’t mean you need to overload your website with glitz and glamour – it’s adding simple yet effective elements to make your content pop off of the plain white background (aka not having a boring website).Read More
An infographic is one of the best ways to communicate content in a visually pleasing, educational manner. When done correctly, infographics grab the audience’s attention and make them want to learn about the content within. They often make otherwise boring content interesting and inviting to the public.Read More
Although obtaining new clients is important, retaining current clients is even more so – research has proven that it costs approximately five times more to find a new client than it does to keep a current one.
Whether you own a company or are just a designer working on freelance projects, building the client relationship is one of the most important things to do for a successful business.Read More
We've all been in there – we're working hard on a design project and all of the sudden the ideas and inspiration vanish from our minds. This tragic time during the design process is known as designer’s block. Designer’s block is something that everyone tries to avoid, but at some point, it's going to happen to you. Learning how to cope with this tragedy is of utmost importance for getting back on track to the finish line.Read More
Surely you are not shocked that marketers gather statistics! But there are some surprising ones out there.Read More
A logo is a direct representation of a company and its branding. It is also frequently the first impression a customer gets of a company. Creating a perfect logo is essential to a company’s success, but designing a single image that represents what the company and its brand are all about can be a daunting task.Read More
Are you tired of creating CTAs that get no attention? Do you experience low conversion rates? Are you wondering how to improve this?Read More
The answer is, “No.”
In traditional web design, you start with a website (see chart below) based on the assumption that “it will work” to achieve whatever smart goals you have set. After a year and a half to two years, you see that performance is dwindling and you embark on a 3-month redesign. You gain impact and the site works for another one and a half to two years before performance falls flat again, and you have to repeat the process.
The chart below shows that gains occur abruptly and fall flat quickly.Read More