Leading Results

Daniel Kraus – President

With more than two decades of experience in application software sales, marketing, and go-to-market strategies, Dan Kraus had developed a deep portfolio of experiences that he now uses to help application software publishers, distributors and resellers profitably grow their businesses.

As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

To his consulting clients, Dan brings a unique blend of sales, marketing, business development and operational experience. He is retained by a number of clients as a Vice President of Marketing on a fractional basis.  On a project basis, the work he has completed includes:

• Design and execution of indirect sales strategies for application software publishers
• Remodeling of sales strategies and personnel deployment for more effective market coverage (application software)
• Business model redesign including market opportunity research, target market definition and customer buying process
• Go-to-market partner recruitment strategy, process and supporting materials
• Lead generation marketing programs strategy and execution
• Installed base revenue generation programs strategy and execution
• Business development relationship creation and execution – for both new routes to market and to enable acquisition

In addition to SAP and Great Plains Software, Dan has been employed by Allaire (Macromedia), ADP, Artisoft, Infinium Software and Continental Cable (Comcast). He is an accomplished public speaker with well-regarded presentations on marketing, sales and go-to-market strategies at industry networking events and conferences. Dan regularly posts to his sales and marketing blog on the rambling page.

Personal:  Dan Kraus lives in Hudson, Massachusetts with his wife Ann and their two sons and daughter. He is a New England native who graduated from the University of Massachusetts at Amherst with a degree in marketing and is an active member of the UMASS alumni association.

Laura Brunton Lorenz – Marketing Evangelist

Laura’s passion has always been to help organizations reach their goals.  Whether working as a sales and marketing coach with small technology companies selling Great Plains Software, or as a consultant developing fundraising strategies with foundations and organizations, Laura has been in the trenches working as a team member, hand in hand, to develop and implement strategies that drive results.

She brings her expertise to the forefront in the development and execution of:

• Marketing planning – pragmatic and practical strategies that are affordable and able to be implemented with the resources available.
• Strategic thinking – cross industry experience that allows for introduction of effective programs and strategies to new markets
• Fundraising – organizational establishment, grant oriented funding as well as grass–roots funding and support.
• Sales 2.0 – The integration of the sales and marketing processes in logical and meaningful ways
• Marketing tactics – dynamic interpersonal skills that drive accountable results.

Laura’s affiliation with long time colleague, Dan Kraus and the Duct Tape Marketing system gives her a platform to effectively leverage her passions and expertise.   Most business begin and end using marketing tactics void of a planned strategy.  Laura’s client engagements clearly demonstrate her ability put strategy before tactics in order to drive effective results.  In example, she has:

• Collaboratively built marketing and business kickoff plan for a technology start up that allowed for consistent year-over-year growth for 5+ years
• Created focus in helping a client refine their overall business strategy to focus on their profitable core competencies
• Coached a client’s executives to focus on their core business competencies, enabling them to clearly see improved process and results through delegation to current and new staff

Personal: Laura lives in West Chester, PA with husband Ken and two wonderful daughters.