Welcome to Leading Results – read on to learn how we help small businesses not waste money on marketing. 

Does this feel familiar?

You need to generate new business and you need to differentiate yourself from all your competition and every tactic you try – telemarketing, direct mail, advertising, coupons – seems to hold promise of success, but in the end, they cost more than you expect.  And you probably like getting referrals, but have no formal referral marketing program.

No matter what your small business growth plan is, it always seems to take longer than promised and even worse, the tactics don’t deliver the results you want.  And you’ve read all these stories about companies using social media – Facebook, LinkedIN, Twitter, Blog, etc – successfully, but aren’t sure how it fits for you – you need social media marketing help.  So you keep trying things that have worked in the past, but aren’t working now.  Or you are trying out new tools, but feel like you are wasting your time.

If this describes your marketing, then you aren’t alone.

Marketing tactics and tools are everywhere, but to make them effective, they have to be used as part of a planned strategy that focuses on getting results from an ideal customer who values your difference.  And that is what we excel in helping our clients do – creating cohesive, cost effective strategies that you can afford – both in money and time – to execute.

Our Ideal Customer Profile, the kind of business that is the most successful working with Leading Results, are small business owners and independent professionals in a variety of industries with under $50 million per year in revenue, but who have inexperienced (or no) in-house marketing staff.

If that is you, you’ve have probably grown to where you are with little or no formal small business marketing help but have now become frustrated with your inability to “go to the next level.” You are tired of doing all or most of the strategic job of marketing and are ready to move beyond reactive and event driven tactics.

Our most successful clients have come to appreciate professional help. They are looking for a marketing partnership and value their advisors. They want a strategic plan and they want their staff guided through the execution of it (or want to find the right vendors to do it for them). They know what they do well – and want help communicating their unique difference so that the world knows about it also.

Our clients look to us to help support, refine and manage their marketing efforts so that they can focus on running a profitable business and providing outstanding customer service. We do this by either working as a coach/mentor/consultant to the organization utilizing Duct Tape Marketing tools and methodology as our guide in improving marketing effectiveness and results; or we go a step further and work with our clients as part of your management team, taking on the role of Vice President/Director of Marketing or Chief Marketing Officer.

Our work with you, in either form, refines your ideal customer profile and your remarkable difference; establishes the marketing plan and budget, and works with you to implement new lead and revenue generating programs through both existing customer marketing and new customer acquisition.

The core principles we adhere to through our work are listed here.

If you would like a copy of our overview information (an easy-to-print and read version of most of this site), you can download it here. (we work with each client to create a similar document for their business)

If you’d like to spend a few minutes on our site to learn more about us, here is a brief navigation overview:

• The “Blog Ramblings” is our blog on marketing and sales topics that you may find helpful.
• “What we do” – through each menu item will tell you more about our approach with our clients in the various roles we play
• “Stuff for Sale” and “Free Stuff” are items, advice and places we think you can use
• “Speaking and Classes” will tell you more about our Public Speaking availability and group coaching classes
• “Expert Q & A” is a great place to ask a question or look at other Q’s and A’s from other visitors
• “Clients Say…” is about how our customers feel about our services
• “About” is just that – our contact info and biographies